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Sue Bird

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  • 4x WNBA Champion & 5x Olympic Gold Medalist
  • Co-Founder of A Touch More & TOGETHXR
  • Host, 'Bird’s Eye View' Podcast
  • Co-Owner, Seattle Storm

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Sue Bird built her legacy on the court. Now she’s operating at the highest levels of the sport, where decisions carry even greater stakes.

Widely regarded as one of the greatest point guards in basketball history, Bird retired in 2022 after a career defined by consistency, precision, and winning at every level. A five-time Olympic gold medalist, four-time WNBA champion with the Seattle Storm, and the league’s all-time assists leader, she built her reputation on making the right decision in the moments that matter most.

Her impact has only expanded since stepping away from the game. Following her jersey retirement and induction into both the Naismith Basketball Hall of Fame and the Women’s Basketball Hall of Fame, Bird continues to shape the sport’s future as Managing Director of USA Basketball and as a member of the Seattle Storm ownership group.

Off the court, Bird has emerged as a powerful voice in media and business. She is the co-founder of TOGETHXR, a platform redefining how women’s sports are covered and valued, and the founder of A Touch More, a production company focused on stories that move culture forward. Her work spans documentaries, podcasts, and original series, all grounded in the same clarity and perspective that defined her playing career.

As a speaker, Bird brings a clear, practical lens on leadership, team dynamics, and decision-making under pressure. She shows audiences how to lead with intention, build trust over time, and perform when expectations are at their highest.

 

Sue Bird headshot
Past Hosts Include:
  • Habitat for Humanity
Sue Bird & Jess Robertson On the Investment and Growth of Women’s Sports | SXSW - Get Sharable Link
Talks & Conversations with Sue Bird
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The Long Game: How to Sustain Excellence Across Decades and Keep Raising the Bar

How do you stay at the top of your game — not just for a season, but for a lifetime? In this inspiring conversation, SUE BIRD shares the lessons learned from a career spanning three decades as one of the most celebrated athletes in sports history. From Olympic gold medals to WNBA championships to en ...

How do you stay at the top of your game — not just for a season, but for a lifetime? In this inspiring conversation, SUE BIRD shares the lessons learned from a career spanning three decades as one of the most celebrated athletes in sports history. From Olympic gold medals to WNBA championships to entrepreneurial leadership, Sue reveals the mindset strategies, motivational tools, and disciplined habits that have helped her consistently perform at the highest level.

Drawing from her personal journey — including coming back from injuries, facing evolving competition, and navigating the pressure of constant expectations — Sue explores the importance of adaptability, mental toughness, and the willingness to reinvent yourself. She shows how excellence isn't a one-time achievement, but a continual process of learning, resilience, and setting new goals even after reaching the summit.

Whether you're an athlete, an entrepreneur, a leader, or someone striving for personal growth, Sue’s insights offer a powerful roadmap for anyone who wants to sustain success, evolve with purpose, and keep raising the bar — no matter where they are in their journey.

Winning Beyond the Game: Entrepreneurship, Activism, and Reinventing Your Legacy

SUE BIRD explores how the mindset of elite athletes translates into entrepreneurial success. As a co-founder of groundbreaking ventures like TOGETHXR and A Touch More, and an active investor and owner in professional sports teams, Sue reveals how she built her business portfolio by aligning passion, ...

SUE BIRD explores how the mindset of elite athletes translates into entrepreneurial success. As a co-founder of groundbreaking ventures like TOGETHXR and A Touch More, and an active investor and owner in professional sports teams, Sue reveals how she built her business portfolio by aligning passion, purpose, and smart investment. This conversation offers a candid look at navigating entrepreneurship, investing in your vision, and using influence to drive innovation and social impact.

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Press & Media
Habitat for Humanity event featuring featuring keynote from Sue Bird in mission to build affordable housing - King5
Sue Bird, Maya Moore elected to Naismith Memorial Basketball Hall of Fame's class of 2025 - Yahoo Sports!
Storm legend Sue Bird elected into Naismith Basketball Hall of Fame - The Seattle Times
What Media Rights Deals Mean to the Future of Women's Sports - AdWeek
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Ideas for the Meeting Planner
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Biography

After a celebrated career spanning three decades, Sue Bird continues to leave her mark on the WNBA, women’s basketball, and the broader landscape of women’s sports.

Bird retired in 2022 after a historic run as the world’s premier point guard, during which she won five Olympic gold medals, four FIBA World Cup gold medals, two NCAA championships, and four WNBA titles. She is also a five-time EuroLeague champion, thirteen-time WNBA All-Star, the 2021 USA Basketball Female Athlete of the Year, the WNBA’s all-time assists leader, and was voted by fans as one of the league’s Top 15 Players of All Time. In 2025, she became the first player in WNBA history to receive her own statue and has since been inducted into the Women’s Basketball Hall of Fame, the Naismith Basketball Hall of Fame, and the FIBA Hall of Fame.

In 2025, Bird was named the first-ever managing director of the USA Women’s National Team, where she will oversee player and coaching staff selection for the 2026 FIBA Women’s World Cup and the 2028 Los Angeles Olympic Games. She is also a part-owner of the Seattle Storm and a minority investor in Gotham FC. A trusted and influential voice in sports media, Bird hosts the podcast, Bird’s Eye View, which drew record audiences in its debut season and recently returned for a highly anticipated season two.

In 2021, Bird co-founded TOGETHXR alongside Alex Morgan, Simone Manuel, and Chloe Kim; a women-centered media and commerce company dedicated to advancing representation, culture, and coverage for women and girls in sports. At the end of 2022, Sue and soccer legend Megan Rapinoe, launched A Touch More, a production company focused on elevating stories about revolutionaries who move culture forward. In 2024, the pair launched A Touch More: The Podcast, which was quickly named one of Apple Podcasts’ “Shows We Love” and went on to win the Webby Award for Best Sports Podcast.

Bird has quickly established herself as a trailblazer among former athletes transitioning into mainstream media. She continues to be a visible and outspoken activist for Black lives, LGBTQ+ rights, gender equality, health and wellness, and expanding opportunities for girls and marginalized communities.

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