ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
“For every Amazon, there is a Sears. For every Starbucks, there is a HoJo’s. For every Apple, there is a Nokia. How do you ensure distinction – personally and organizationally – so you don’t get left behind in a changing marketplace?”
After the enormous success of “Create Distinction,” a client asked Scott, “What’s the ultimate level?” That inspired his new book – and keynote presentation – “ICONIC.” How does a professional or organization become so distinctive that they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture?
Create Distinction: What To Do When “Great” Isn’t Good Enough To Grow Your Business
How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.
Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace
Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.
The Ultimate Customer Experience: Delivering “What Customers REALLY Want” for Lifelong Loyalty and Endless Referrals
What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.
Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results
If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.
Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment
Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.
Scott McKain is the iconic authority known for helping organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.®”
Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.
Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers.
McKain’s latest book, released by Forefront Books/Simon & Schuster and titled, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” provides the specific steps for every leader and employee to create and deliver unique customer experiences and attain the highest level of business success.