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Scott McKain

  • Best Selling Business Author
  • Member of the Professional Speakers Hall of Fame
  • Co-founder and Principal of The Value Added Institute

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Scott McKain is the iconic authority known for helping organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.®”

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers.

McKain’s latest book, released by Forefront Books/Simon & Schuster and titled, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” provides the specific steps for every leader and employee to create and deliver unique customer experiences and attain the highest level of business success.

 

Scott McKain headshot
Past Hosts Include:
  • New York Life
  • Community Bankers Association of Kansas
  • GE
  • EDS
  • Ford Motor Company
  • Illinois Credit Union System
  • Associated General Contractors
  • Firestone Building Products
  • Michigan Grocers Association
  • Community Bankers Assn. of Illinois
Rave Reviews About Scott McKain
“
We have never worked with a speaker who prepared so well. He really knew us and had taken the time to learn his audience. He connected fabulously and really did a super job.

”
More rave reviews

"Bravo! You were a hit! Numerous attendees stated how impressed they were with both the content of your presentation, as well as your enthusiasm. "

-Community Bankers Assn. of Illinois

"Our association is fortunate to have worked with some outstanding speakers in the past few years: Denis Waitley, Wayne Dyer, Dick Vitale to name a few. I would not hesitate to add your name to the list. Nobody did a better job than you. "

-Michigan Grocers Association

"...very effective in conveying a thought"

-Firestone Building Products

"WOW! You are a living, breathing, talking example! Your address was awesome! "

-Associated General Contractors

"...our members appreciated your expertise and your skill as a presenter, as well as the information you shared with them! "

-Illinois Credit Union System

"As we deal with change, your message was humorous, motivational and very well received. The audience really responded to your presentations. Thanks for making our rallies a success! "

-Ford Motor Company

"Scott really captured the essence of what we were trying to accomplish. Easy to work with! Good follow"

-EDS

"I don't know how he did it! He sounded exactly like someone who worked for GE! "

-GE

"...we gave you a challenge, and being the true professional that you are, you were great! All the help and ideas that you gave us were greatly appreciated. Thank you for a job well done. "

-Community Bankers Association of Kansas
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Create Distinction - story of a small town grocery store vs. the supermarket - Get Sharable Link
Talks & Conversations with Scott McKain
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ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

“For every Amazon, there is a Sears. For every Starbucks, there is a HoJo’s. For every Apple, there is a Nokia. How do you ensure distinction – personally and organizationally – so you don’t get left behind in a changing marketplace?” After the enormous success of “Create Distinction,” a client aske ...

“For every Amazon, there is a Sears. For every Starbucks, there is a HoJo’s. For every Apple, there is a Nokia. How do you ensure distinction – personally and organizationally – so you don’t get left behind in a changing marketplace?”

After the enormous success of “Create Distinction,” a client asked Scott, “What’s the ultimate level?” That inspired his new book – and keynote presentation – “ICONIC.” How does a professional or organization become so distinctive that they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture?

Key takeaways:

  • The Five Factors of Iconic Performance
  • The ONLY two factors upon which customers will judge you
  • Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.

Create Distinction: What To Do When “Great” Isn’t Good Enough To Grow Your Business

How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success. Key takeaways: How to avoid the mistakes of commodit ...

How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.

Key takeaways:

  • How to avoid the mistakes of commoditization
  • The specific steps you must take to create distinction
  • The importance of personal responsibility in organizational growth

Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace

Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive market ...

Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.

Key takeaways:

  • Sell the differences that make you a preferred choice
  • Four ways to sell uniquely from your competition
  • How to transcend transaction and develop loyal relationships for more sales
  • The six key disconnections between sales professionals and their customers

The Ultimate Customer Experience: Delivering “What Customers REALLY Want” for Lifelong Loyalty and Endless Referrals

What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals. Key takeaways: The five steps of an Ultimate Customer Experience Why the experience – and not service – ...

What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.

Key takeaways:

  • The five steps of an Ultimate Customer Experience
  • Why the experience – and not service – generates loyalty; and what you need to do to create it
  • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
  • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results

If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results. Key tak ...

If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.

Key takeaways:

  • The four key elements to distinctive leadership
  • How to be creative – while enhancing clarity about results
  • The single most important element in leadership communication

Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment

Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps y ...

Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.

Key takeaways:

  • Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
  • How generational differences can create distinction when we develop an open, accepting organizational culture
  • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you

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Books by Scott McKain
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction

What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your Clients Crave

What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your Clients Crave

Collapse of Distinction: Stand Out And Move Up While Your Competition Fails

Collapse of Distinction: Stand Out And Move Up While Your Competition Fails

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Biography

Scott McKain is the iconic authority known for helping organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.®”

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

  • Scott has presented his business strategies on platforms in all fifty states and seventeen countries…from Singapore to Sweden; from Mexico to Morocco…from the White House with the President in attendance; to conferences in Dubai and Abu Dhabi.
  • He has been honored with induction into the “Professional Speakers Hall of Fame.”
  • He is a member of “Speakers Roundtable” — an elite, invitation-only group of twenty business speakers considered by many to be among the best in the world.

Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers.

McKain’s latest book, released by Forefront Books/Simon & Schuster and titled, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” provides the specific steps for every leader and employee to create and deliver unique customer experiences and attain the highest level of business success.

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