Book Talk: ‘The Human Side of Innovation’
Inspired by his award-winning book The Human Side of Innovation, design veteran Mauro Porcini offers insights from his handbook for modern innovators – using his journey across startups and multinational corporations to outline strategies for building high-impact brand and design efforts that put people first.
The Impact of Design on Humanity
PepsiCo’s first ever Chief Design Officer Mauro Porcino shares invigorating insights about the impact of design on humanity. In a talk that will resonate across industries, Porcino reveals how brands can connect their services and products with their audience – from understanding people, their needs and wants, and creating something meaningful for them in an ever-changing world.
Design veteran Mauro Porcini outlines his handbook for modern innovators in ‘The Human Side of Innovation’
Award-winning design veteran MAURO PORCINI has been energizing the world’s major brand and design conferences with his insights on innovation. The first-ever Chief Design Officer for PepsiCo has distilled his revitalizing principles into a handbook for modern innovators in his book, The Human Side of Innovation: The Power of People in Love with People. With a focus on creative and inspiring leadership, Porcini’s book was immediately named a Gold Winner of the Better Future New York Design Award. His secret? Create life-changing innovations to products and services by putting human needs at the center of any design process.
Porcini’s extraordinary book is part memoir by one of the world’s leading designers and part manifesto – for a genuine, authentic, and deeply humanist approach to design, collaboration, and leadership. The podcast host of In Your Shoes - with Mauro Porcini uses his journey across startups and multinational corporations, through successes and failures, to offer motivational strategies for upleveling hiring processes, teamwork, and retention, as well as company-wide innovation thinking.
Watch Mauro Porcini at the Power to the Marketer Festival >>
Mauro Porcini is PepsiCo's first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo and Cape Town.
Mauro is the host of his own successful video podcast In Your Shoes - with Mauro Porcini on Apple podcast, Spotify and YouTube, where he interviews inspiring personalities from the creative community worldwide.
Since 2020, he has been a presenter and judge on the TV show New York by Design and America by Design, airing on CBS and Amazon Prime Video.
In the fall of 2022, Mauro published his first book in English, The Human Side of Innovation: The Power of People in Love with People (Berrett-Koehler), which focuses on innovation, design and leadership. The book was named a Gold Winner of the Better Future-New York Design Award on the month of its publication. In the spring of 2021, he published his first book in Italian L’età dell’eccellenza: Come innovazione e creatività possono costruire un mondo migliore (Il Saggiatore). It is now in its fifth reprint.
Prior to joining PepsiCo, Mauro served as the first ever Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven global corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards.
Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto. His work on wearable technologies has been showcased at the Louvre in Paris as well as the Seoul Art Center.
Over the years he has been on the board of directors for several organizations. Currently, he is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico), sits on the board of directors of the Design Management Institute, and on the advisory council of other design, art, innovation and business institutions.
Mauro is a fashion lover, but not a fashion addict – regardless of his collection of more than 300 pairs of shoes. He lives between New York City and the Hamptons with his wife Carlotta, with their daughter Beatrice, and with their two Pomeranians, Leone and Bella.