Rock & Roll Hall of Fame inductee, two-time Grammy® Award-winning Hip-Hop icon, Kennedy Center Honoree, recording artist, actor, author, NAACP Image Award winner, entrepreneur, philanthropist, and founder and CEO of Rock The Bells, LL COOL J has created one of the most multifaceted careers and brands in entertainment and continues to display his wide range of talents with every project. Three decades after he first burst onto the scene, LL COOL J continues his vibrant, trailblazing career.

LL COOL J began in the nascent, burgeoning rap and Hip-Hop scene of the 80’s, which developed into the musical and cultural phenomenon that is today’s Hip-Hop. All the while, LL COOL J has remained a musical and cultural force, a living icon and a significant, relevant artist. In March 2018, LL launched his own SiriusXM timeless Hip-Hop channel entitled “LL COOL J's Rock The Bells Radio”, garnering millions of daily listeners. The channel features a wide range of timeless Hip-Hop content, music, interviews, and in-depth retrospectives curated, programmed, and presented by the award-winning artist. Since founding, Rock The Bells has developed into a global platform that has become the preeminent voice for timeless Hip-Hop.

Rock The Bells is the preeminent voice for timeless Hip-Hop. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, commerce and experiences that honor the CULTURE and the core elements of Hip-Hop—MCs, DJs, Breakers, Graffiti Artists — and more. Rock The Bells is the bridge between OG’s and those inspired by their groundbreaking influences on the culture.