Joshua Medcalf

Performance Psychology Expert
Authority on Transformational Leadership
President and Founder, Train to be CLUTCH

After asking the question, “What would I do if money didn’t matter?” Joshua Medcalf dropped out of his Masters program at Duke University, skipped scholarships to law school, and moved across the country into a homeless shelter to serve people. Today he is the president and founder of Train to be CLUTCH, whose focus is a heart's first approach to leadership, life skills and mental training. He has written three highly acclaimed books: Burn Your Goals: The Counter Cultural Approach to Achieving Your Greatest Potential, Train to be CLUTCH 101; and An Impractical Guide to Transformational Leadership. Joshua has the unique position of mentoring highly talented millennials as well as baby boomers with decades of invaluable experience, and he is able to share case studies and the latest scientific research on maximizing human performance in a multi-generational workplace through engaging and unbelievable stories.

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Talks & Conversations with Joshua Medcalf

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The Future of Leadership

Issues covered include: Bridging the gap between millennials and the more experienced workforce. The do what I say, not what I do model, is broken and will not work anymore. How to inspire and lead millennials Young people need models, not critics. (John Wooden) Why missio ...

Issues covered include:

Bridging the gap between millennials and the more experienced workforce.
The do what I say, not what I do model, is broken and will not work anymore.
How to inspire and lead millennials
Young people need models, not critics. (John Wooden)
Why mission driven companies consistently out perform their competition
How to become a transformational leader rather than a transactional one

Developing True Mental Toughness

Issues covered include: How to attract the best and brightest to your company How to create a nordstrom and apple like fan base How to use your job to develop true mental toughness How to become the type of person everyone wants on their team ...

Issues covered include:

How to attract the best and brightest to your company
How to create a nordstrom and apple like fan base
How to use your job to develop true mental toughness
How to become the type of person everyone wants on their team

Tapping Your Personal Greatness

Issues covered include: How to leverage any situation, no matter how bleak, as an incredible opportunity to develop the personal characteristics important to you. How to create an organization that people love to work at and customers love to shop at. Simple ways to create brand amb ...

Issues covered include:

How to leverage any situation, no matter how bleak, as an incredible opportunity to develop the personal characteristics important to you.
How to create an organization that people love to work at and customers love to shop at.
Simple ways to create brand ambassadors that can't stop raving about your company.
How to leverage social media, create content people love to share, and turn fans into consumers.

The New Psychology of Success

Issues covered include: Goals do not drive results, the process does. Creating and living out a compelling mission. The greatest companies are mission driven not goal driven. When you focus on 100% controllables you actually raise the level of accountability in your organizatio ...

Issues covered include:

Goals do not drive results, the process does.
Creating and living out a compelling mission.
The greatest companies are mission driven not goal driven.
When you focus on 100% controllables you actually raise the level of accountability in your organization.
Focusing on goals that are outside of our control increase pressure, decrease confidence, and make people miserable in the process.

Books by Joshua Medcalf

The War At Work: A Tale of Navigating the Unwritten Rules of the Hierarchy in a Half Changed World

Burn Your Goals: The Counter Cultural Approach to Achieving Your Greatest Potential

Biography

From there, he moved into the closet of a gym to start his organization that focused on training and equipping young kids in the heart of the South Central housing projects where the movie, Training Day, was filmed.

Joshua went on to found Train to be CLUTCH, whose focus is a heart's first approach to leadership, life skills and mental training. He has written three highly acclaimed books: Burn Your Goals: The Counter Cultural Approach to Achieving Your Greatest Potential, Train to be CLUTCH 101; and An Impractical Guide to Transformational Leadership.

Joshua created the first mental training apps in the world for basketball, soccer and golf. He serves as the director of mental training for UCLA women’s basketball. His list of clients includes people from the NFL, NBA, PGA, LPGA, MLS, MLB, and Fortune 500 companies. He is the second person ever to be invited to work with the greatest dynasty in college sports on mental training, the 22 time National Champion University of North Carolina Women’s Soccer program. He is also the only person in thirty years to be invited by hall of fame coach, Karen Bahnsen, to work with LSU women’s golf on mental training and leadership.

Joshua has the unique position of mentoring highly talented millennials as well as baby boomers with decades of invaluable experience, and he is able to share case studies and the latest scientific research on maximizing human performance in a multi-generational workplace through engaging and unbelievable stories.

From his life changing experience of sleeping on skid row, all the way to sharing a stage with Condoleeza Rice, Joshua Medcalf’s stories and tools will leave you inspired and with a fresh perspective on tackling life’s greatest challenges and fulfilling your personal greatness in business, sports, and life.