One of the most successful athlete-turned-businessmen in history, Greg Norman is equally renowned for his dominance in the boardroom as on the golf course and is legendary for his pursuit of perfection in every facet of life. With more than 90 tournament championships to his name, Norman holds the distinction of defending his No.1 position in the world golf rankings for 331 weeks, the second-longest reign in history. As CEO and Chairman of the Greg Norman Company, Norman is at the helm of a multi-million dollar business empire with over a dozen companies bearing his name across six continents and multiple industries, including consumer goods and services, real estate and investments. In this compelling keynote, Norman inspires audiences to reach the highest possible levels of achievement both personally and professionally, and, as his motto states, truly "Attack Life". Seamlessly weaving actionable business lessons and fascinating personal anecdotes, Norman delves into the key themes of resilience, strategic leadership and innovation, leaving audiences energized and emboldened to excel in business and in life.  

As CEO and Chairman of the Greg Norman Company, Greg Norman is heralded for being a quick adopter of disruptive technology and leaning in to innovation to build a multi-million dollar business empire that thrives in a world of rapid change.  With over a dozen companies bearing his name across six continents and multiple industries, including real estate, consumer goods and services, and investments, Norman has sought-out strategic partnerships and integrated cutting-edge technologies—from his headline-making smart golf course with Verizon Ventures to his competition “Greg Norman’s Search for the Next Great Sports Entrepreneur”—at every step of his esteemed career. In this refreshingly informative keynote, Norman reveals what it takes to build a brand that not only withstands, but thrives, amid change. Sharing the secrets to building a “200 year-plan,” what differentiates marketing from smart marketing, and how to be a disruptor rather than the disrupted, Norman leaves audiences with actionable takeaways and the inspiration needed to successfully lead a business, regardless of industry, into the future.     

Fitness has been a lifelong journey and passion for Greg Norman. A pioneer of the movement surrounding fitness in golf, Norman was the catalyst for getting fitness trailers on the PGA Tour and was the first golfer to actually bring a personal trainer on the road with him. Since retiring from golf, Norman has taken on a new, holistic approach to health and wellness, with a focus on fitness, food and attitude. In this inspiring and informative talk, Norman reveals what it means to be “life fit” and how to achieve complete health for the mind, body and soul regardless of age. Embracing a positive outlook on aging, and opening up about battling back to full recovery from a staggering 13 surgeries, Norman shares his actionable and results-oriented fitness secrets, leaving audiences with the attitude and tools they need to get in the best shape of their life.