Deepica Mutyala

NEW EXCLUSIVE
  • Founder & CEO of LIVE TINTED
  • South-Asian American beauty creator & entrepreneur
  • Social Media and YouTube fan favorite
  • Named One of Entrepreneur’s 100 Powerful Women of 2020


Deepica Mutyala is the founder & CEO of LIVE TINTED and a renowned South-Asian American beauty entrepreneur with a dedicated following. On a mission to change beauty standards, the focus of her platform aims to dismantle colorism, while encouraging her followers to advocate for and love themselves. Her effectiveness and passion have been recognized by O: The Oprah Magazine, Forbes, The New York Times, VOGUE and more. She was also a judge for the 2021 Miss Universe competition, and was named one of Entrepreneur’s 100 Powerful Women of 2020.

Since rising to the forefront of the beauty industry after her 2015 YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz. Following this success, she created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean, cruelty-free and vegan.

 

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Virtual Panel - Fostering an Inclusive Small Biz Community | Create & Cultivate [56:59] - Get Sharable Link
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Female Entrepreneurship and Empowerment

As the founder & CEO of LIVE TINTED and a renowned South Asian American beauty entrepreneur, Deepica Mutyala is a fresh, powerful speaker on female entrepreneurship and empowerment. Mutyala shares practical advice about being an entrepreneur, starting and running a business, going for your goals ...

As the founder & CEO of LIVE TINTED and a renowned South Asian American beauty entrepreneur, Deepica Mutyala is a fresh, powerful speaker on female entrepreneurship and empowerment. Mutyala shares practical advice about being an entrepreneur, starting and running a business, going for your goals, and investing, as well as personal stories about being a South Asian CEO while breaking barriers and cultural norms. Her unique combination of personal stories and concrete professional advice is an engaging and enlightening experience for any business audience.

From Seeing Colorism to CEO: One South Asian Woman’s Story of Changing the Beauty World

While working at L’Oréal and Victoria’s Secret in the early days of her career, Deepica Mutyala noticed the beauty industry has a colorism problem. To change this experience for herself and others, she began her beauty brand as the Founder and CEO of LIVE TINTED, which aims to show the world that al ...

While working at L’Oréal and Victoria’s Secret in the early days of her career, Deepica Mutyala noticed the beauty industry has a colorism problem. To change this experience for herself and others, she began her beauty brand as the Founder and CEO of LIVE TINTED, which aims to show the world that all hues are beautiful and celebrate that diversity. Mutyala shares her story with audiences, detailing her experience as a South Asian woman in the beauty space and how she decided to fix the problems she saw by creating her own company. With candid stories and concrete examples of how she achieved success, Deepica shares how companies today can successfully elevate their brand and culture by embracing inclusivity and diversity in an authentic way.

Diversity and Representation

Deepica Mutyala knows how important diversity and representation are, within the beauty industry and beyond - as a CEO, she aims to move past basic inclusion and acceptance into celebrating diversity. Incorporating her identity into every facet of her company, she speaks about being proud of what ma ...

Deepica Mutyala knows how important diversity and representation are, within the beauty industry and beyond - as a CEO, she aims to move past basic inclusion and acceptance into celebrating diversity. Incorporating her identity into every facet of her company, she speaks about being proud of what makes you unique, and how you can use these differences as a strength to stand out in any industry.

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<p>Deepica Mutyala: Speaker Spotlight</p>

Deepica Mutyala: Speaker Spotlight

Founder & CEO of the beauty brand LIVE TINTEDDEEPICA MUTYALA is a renowned South-Asian American beauty entrepreneur and business woman who wants to change today’s beauty standards. Rising to the forefront of the beauty industry after her YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz, and she’s been recognized by O, The Oprah Magazine,  Refinery29,  Forbes, The New York Times, VOGUEMarie ClaireInStyleGood Morning America, and was named one of Entrepreneur’s 100 Powerful Women of 2020. 

She created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media and gaining a dedicated following. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean, cruelty-free and vegan. She’s on a mission to change beauty standards: the focus of her platform aims to dismantle colorism, while encouraging her followers to advocate for and love themselves. Mutyala was a judge in the 2021 Miss Universe competition, which crowned Miss Mexico as the winner of Miss Universe. She was the first South Asian woman to be a judge that was not a former title holder, breaking barriers for South Asian women. Through her talks, she helps audiences see how the beauty industry can be more inclusive and how to influence it and make it work for you, and she shares her experiences (struggles and triumphs) as a successful entrepreneur.

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Biography

Deepica Mutyala is the founder & CEO of LIVE TINTED and a renowned South-Asian American beauty entrepreneur with a dedicated following. On a mission to change beauty standards, the focus of her platform aims to dismantle colorism, while encouraging her followers to advocate for and love themselves. Her effectiveness and passion have been recognized by O: The Oprah Magazine, Forbes, The New York Times, VOGUE and more. She was also a judge for the 2021 Miss Universe competition, and was named one of Entrepreneur’s 100 Powerful Women of 2020.

Since rising to the forefront of the beauty industry after her 2015 YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz. Following this success, she created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean, cruelty-free and vegan.