Deepica Mutyala is the founder & CEO of LIVE TINTED and a renowned South-Asian American beauty entrepreneur with a dedicated following. On a mission to change beauty standards, the focus of her platform aims to dismantle colorism, while encouraging her followers to advocate for and love themselves. Her effectiveness and passion have been recognized by O: The Oprah Magazine, Forbes, The New York Times, VOGUE and more.
Since rising to the forefront of the beauty industry after her 2015 YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz. Following this success, she created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean, cruelty-free and vegan.