CEO Lessons: Staying Flexible on a Global Scale
Known worldwide as the Cake Boss, BUDDY VALASTRO is an entrepreneur and an innovator, leveraging the latest technology to continue to scale his family business. In this high-impact talk, Buddy shares his insights on staying flexible in the face of major change, leading your team with passion, and maintaining small business ethics and values as you scale to global heights.
Interactive Cake Decorating with Buddy Valastro – Perfect for the Whole Family!
In this engaging interactive program, Cake Boss BUDDY VALASTRO delivers an unforgettable event that’s perfect for the whole family. In addition to a highly produced session, Buddy’s team can send out decorating kits personalized with your group’s logo and branding. With his signature warmth, humor, and family-oriented message, Buddy creates a memorable – and delicious! – experience.
Team Building: Interactive Virtual Cake Decorating
This interactive, motivational program with BUDDY VALASTRO is a guaranteed hit for company celebrations, team building events, and more. The Cake Boss will make sure your audience has a memorable, fun, and engaging session, including decorating kits with the host’s logo and branding. Treat your team to a one-of-a-kind experience!
Building a Family Company & Living the American Dream
Since he was 11 years old helping out his dad at the family business, BUDDY VALASTRO has known his destiny. A fourth-generation baker, the Cake Boss has diversified the success of his business and become a household name, all while staying true to the heritage of Carlo’s Bakery and his extended Italian family history. Now with four kids of his own, Buddy is preparing for the next generation of the family business – passing on the memory and the cast iron business lessons from his father Buddy Sr. while continuing to create amazing cakes the world loves.
Loving What You Do
BUDDY VALASTRO was lucky to be a young boy when he figured out what he wanted to do with his life. At 11, working with his dad at the family business Carlo’s Bakery, Buddy knew his destiny – he wanted to make his family business a household name. Over the years, Buddy has experienced major obstacles as well as tremendous success – hit TV shows, New York Times bestsellers, and an ever-expanding business portfolio. But no matter what, he continues to improve his craft, follow his passion, and inspire those around him with his powerful message.
In sharing the story of his beloved family business, Buddy Valastro reveals how leaders can inspire their teams through any challenge
Before BUDDY VALASTRO became the Cake Boss, he was his dad’s #1 assistant around the family business, Carlo’s Bakery. At 11, Buddy started out washing pots and pans, but already he knew he’d found his calling. A fourth-generation baker, he wanted to help his father make the beloved family business a household name. But when Buddy was just 17, his father passed away, forever changing Buddy’s life – he dropped out of high school and took over the family business, becoming the new Cake Boss. Learning such a profound lesson in adaptability at an early age, Buddy has remained responsive to challenges and shares these leadership principles in compelling talks.
Buddy has expanded to a worldwide business and a media empire. With numerous New York Times bestsellers and hit TV shows, everybody knows the Cake Boss – and everybody knows his reputation for taking his beloved family business to great heights while staying true to the heritage of Carlo’s Bakery, a move that would have made his father proud. Connecting his passion with the mission of his business, he has leveraged new technologies to meet every obstacle head on – never losing his positive, solutions-oriented mindset as a leader.
The Cake Boss Buddy Valastro – a Harvard Business School Case Study – delivers fearless advice for scaling and pivoting businesses at every level
Known worldwide as the Cake Boss, BUDDY VALASTRO is an entrepreneur at heart – conquering his industry by leveraging his family traditions with cutting edge technology to bring small business ethics to scale. Buddy took over Carlo’s Bakery at just seventeen when his father passed away, and it’s the foundation of highly adaptable skills he honed that enable him to innovate to this level. From the beloved Hoboken bakery, the business has scaled to a 100,000 square foot baking facility, outfitted with assembly lines he designed for maximum efficiency – producing a dozen cakes a minute.
Beyond the factory efficiency, the business has expanded to over a dozen bakeries in the U.S. and several more abroad, Buddy V’s – a string of Italian family restaurants, and 50 automated retail machines – offering 30-day shelf-life for a piece of cake. With every new challenge, Buddy leverages the latest in technology – making him a true innovator. As he says, “if it doesn’t work, you unplug it, and you move it” – staying flexible and responsive and ready to adapt is what has catapulted the Cake Boss to become a world-renowned CEO and the subject of a Harvard Business School Case Study. In high-energy talks, Buddy motivates his audience to embrace challenges, thrive with new technology, pursue innovation, and stay connected to purpose and passion.
THE CAKE BOSS – EVERYONE’S BUDDY
For New York Times best-selling author Buddy Valastro, 43, mixing eggs, sugar, butter and flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant source of pleasure, pride and creativity. Creating amazing cakes connects Buddy with the memory of his father Buddy Sr. and his extended Italian family history. His talent and passion for the family business, Carlo’s Bakery, has earned the straight-talking cake expert the moniker, and TLC TV show, Cake Boss. In December 2010, TLC premiered the spin-off series, Cake Boss: Next Great Baker, where Buddy challenged bakers from around the country to compete for a chance to work alongside the Valastro family at Carlo’s. This past August, Cake Boss: Next Great Baker crowned its fourth season winner. December 2013, TLC launched Buddy’s Bakery Rescue (formally Bakery Boss), a series following Buddy Valastro across the country helping other family-run bakeries that are struggling to find their own sweet success with his famous blend of business skills and baking expertise. Following the launch of his best- selling first book, Cake Boss, Stories and Recipes from Mia Famiglia, Buddy brought the pages of stories and tips to life on stage via his highly successful Bakin’ with The Boss Tour. Buddy went on to release a how-to book, Baking with the Cake Boss: 100 of Buddy’s Best Recipes and Decorating Secrets. A year later, Buddy shared his savory skills and favorite Italian recipes in his how-to book, Cooking Italian with the Cake Boss: Family Favorites as Only Buddy Can Serve Them Up and hit the road for his much-anticipated Homemade for the Holidays Tour. Buddy offered families festive tips and tricks to celebrate the holidays with his newest how-to book, Family Celebrations with the Cake Boss. Expanding outside of Hoboken for the first time, Buddy and the famiglia built a 100,000 square foot baking facility in Jersey City in 2011, opened over twenty-two new locations throughout the United States and in Brazil. In October 2013, Buddy brought his family’s classic Italian recipes to the table, opening his first restaurant, Buddy V’s, in the Venetian Las Vegas; Buddy then went on to open additional Buddy V’s restaurants in San Antonio, TX and Bethlehem, PA. Old favorites and new recipes are on the menu as well as desserts you know and love from Carlo’s Bakery. Taking his talents behind the camera lens, Buddy and long-time partner Art Edwards have launched Cakehouse Media, a production company focused on creating original high quality lifestyle programming. Buddy also hosted two seasons of the Food Network competition series, Bakers vs. Fakers.
Icing Bonds this Family Together
Buddy Sr., the original Cake Boss, followed in the path of his father and grandfather, both bakers in Sicily, and bought Carlo’s Bakery from Carlo Guastaffero in 1963. He proudly ran the bakery for over twenty-five years before moving it from residential Adams Street to its current and more central location on Washington Street in Hoboken. The relocation allowed the bakery to grow its customer base and was part of Buddy Sr.’s dream to make Carlo’s a household name. Buddy and his four older sisters were raised in Little Ferry, NJ -their formative years spent watching dough being rolled out, cakes being iced, crostata being baked and cannolis being filled. When Buddy was 11, he began working at the family bakery alongside his father. “My dad was my best friend and idol -anything to spend more time with him was important.” In the precious years they worked at the bakery together as a father and son team, his dad passed on his wealth of baking knowledge and instilled in him a cast iron business sense and a drive for success.
The Start of a New Era
As a kid, it was hard for Buddy to envision a successful career as one of America’s best bakers and cake decorators. He did not consider himself to be naturally artistic and he often struggled in art class during his school years. However, after starting his career at Carlo’s Bakery by washing pots and pans, Buddy soon realized he had inherited the family gene for baking. It was at the bakery that Buddy found his calling and knew his destiny was to help his father make the family business a household name. He didn’t realize how soon he would be called to action. When he was 17, his father passed away, forever changing Buddy’s life. Drawing on the strength of his memory and bolstered by wearing his father’s St Anthony medallion (which he still wears everyday), it was time for Buddy to step up to the role he had been primed for and become the new Cake Boss.
Not only did Buddy lose his best friend and greatest source of encouragement, some of Carlo’s Bakery’s secret signature baking techniques were also gone but not for long. When Buddy’s father died, the bakery struggled to create the sfogliatelle dough used to make one of their signature items: lobster tails. It was not until Buddy’s father came to him in a dream and told him, “I am here for one reason, to show you how to make lobster tails.” Buddy went to work the next day, and for the first time was able to create the nearly impossible sfogliatelle dough. From that point on, Buddy knew he could do anything he put his mind to and felt comfort in the fact that his father was looking down on him.
Finding his Calling
If his father’s vision was to be realized, Buddy needed to exercise his business savvy and create a point of difference to help Carlo’s Bakery stand out against the competition. “I wanted to be creative, and thought if I can make cakes that don’t look like normal cakes, but taste the way my dad’s cakes tasted... then I might be onto something.” With that revelation, designer cakes became the next specialty for Carlo’s Bakery. He experimented with his father’s recipes and introduced new items from red velvet cake to his signature flower cupcake. He also mastered fondant icing which allowed Buddy to take cake decorating to new levels not yet seen in the industry. Catering to celebrity palates like Oprah and Jennifer Lopez, his works of cake-art have included a scale model of the city of St Louis, a giant edible NASCAR racecar cake (it took 24,000 cakes to make it and weighed over 10,000 pounds) and his magnum opus – a life-size tribute to his wife and soul mate Lisa for her 30th birthday.
Being the Cake Boss
Carlo’s Bakery had always been well known for its incredible wedding cakes and over the years, Buddy’s creations were frequently featured in bridal magazines. As a result of this exposure, Buddy was invited to participate on Food Network Challenge in 2004. Recognizing a growing interest in televised baking shows, Buddy saw an opportunity to push the bakery into new territory and he jumped at the chance. A naturally outgoing “people person,” Buddy felt comfortable on TV and was never nervous in front of the camera. He also found that he had a gift for one-liners and clever sound bytes. Over the next few years, he competed in four Food Network Challenge cake competitions. After losing his first three battles, Buddy took top prize on “battle of the brides.” Along with a cash prize, Buddy was also presented with an enormous $10,000 check, which proudly hangs on the wall of his office. Buddy’s appearances on Food Network Challenge were only the start of his foray into television. Two of the show’s cameramen approached him after one of the tapings and encouraged him to pursue his own show. They recognized his engaging on-camera presence and knew a series revolving around Buddy would fascinate audiences. Buddy knew this was his chance to make Carlo’s Bakery known worldwide. He used his connections to pitch a show featuring himself, Lisa, his four sisters and his mom, aka the “Boss Boss,” as they go about their daily frenetic routine running the shop. Executives at TLC had seen Buddy on television before and took notice. They agreed to shoot a pilot at the bakery and filmed 120 hours of footage for the first half hour episode. TLC loved the show and immediately ordered 12 more episodes. Cake Boss became an instant hit with audiences and is currently filming it’s ninth season.
Keeping it in the Family
Buddy has made it his mission to diversify the business’ success while staying true to the heritage of Carlo’s Bakery, a move that would have made his father proud. "I am hanging on to traditions because I want to, not because I have to. I can't turn my back on the way we did things." The family and the community were important to Buddy Sr. Every year he donated zeppoles to Saint Joseph’s Church in Jersey City and baked St. Anthony’s loaves for the St. Francis Church in Hoboken. Like his father, Buddy is a great believer in giving back, and maintains this practice today. He is also a proud honorary board member of Make-a-Wish Foundation and was named as the organization's Celebrity of the Year in 2011. A father himself to his daughter and three sons, Buddy continues to pass on Valastro family traditions.
No Limit on Success
While Cake Boss has helped make Carlo’s Bakery popular with tourists, it was well known even before the show began airing. Locals often lined up out the door under the simple “Carlo’s City Hall Bake Shop” sign in Hoboken, eager for a piece of the pie. Each week, the business averaged around 60 wedding cakes, 500 birthday cakes, thousands of cannolis and more. The noises from the crowd caught the attention of local mayor, Dawn Zimmer, who said, "We feel very lucky to have Buddy and Carlo’s Bakery. Hoboken was known before, but now it's even more known." Ernst & Young has also recognized Buddy for his extraordinary success and personal commitment to his businesses and community by honoring Buddy as Humanitarian of the Year. The true origin of the charming and humble baker’s unwavering dedication comes from his father’s handed down teachings. “I found my dream job and passion when I was 11 and I still have it. I love what I do and I am good at it, which makes me incredibly lucky and blessed.” So, how does a man who’s already achieved so much continue to find inspiration? Simple. “I can see cakes in anything. I just open my eyes.”