The age of a social media levels the playing field for new companies. It is a time where the old rules and capital requirements do not apply.  Which does not mean there are no rules, merely that the rules have changed.  

The quick fix mentality to skincare that forms the core promise of hundreds of new products may disrupt skin’s natural barrier function and cause irritation that, in the long run, can permanently damage skin. This industry-focused topic would discuss this trend and explain how the alternative — proper diet and product choice focused on reducing inflammation — can lead to healthier, more resilient skin.

Marketing and social media dominate the conversation but consumers are increasingly looking for authenticity and authority. Advanced science skincare and treatments is the present and future of skincare. New delivery methods for potent ingredients, increasingly tailored products, and innovative procedures are parts of the coming wave. Skincare brands will no longer feature hollow marketing concepts and promote products that don’t work.  

This topic focuses on explaining the aging process, its causes, and the solutions modern medicine provides. It includes a discussion of how inflammation can affect the body and the necessary steps needed in adopting an anti-inflammatory lifestyle to counteract these effects and lead to a healthier life and skin. A Study from Harvard University examines the fountain of youth enzyme, and the possibilities to stop or reverse aging.  

Dr. Sturm’s approach to skincare challenges conventional methods. For example, treating breakout-prone skin with harsh, drying products. Using the three principles of the SturmGlow (provide hydration, strengthen skin barrier function, and reduce visible signs of irritation), Dr. Sturm will elaborate on what a product regime should do, focusing on addressing the concerns of the four main skin types (oily, dry, combination and sensitive).