In a world where social media has become over-saturated; brands and consumers have found themselves addicted to sharing, manically and mindlessly. Companies are in 24/7 real time rush to be relevant. Marketers are mimicking the “always plugged-in behavior of consumers. A tipping point has been reached; both consumers and marketers have killed content marketing. In its place, an era of content mindfulness has been birthed. What do you want people to know about your company? What do your customers care about? Do your customer and company values translate into compelling?
Living with Authenticity
Is all of me showing up to? Am I being as authentic as possible? These are the questions Shawn asked when he found himself on a life changing journey to a castle in Northern Italy. A trip to the other side of the world force him to reconnect to the family history he forgot and denied, and hold himself accountable for not following his own advice about authenticity
Shawn Amos, founder and CEO of the digital content studio Freshwire, is an executive, producer and singer-songwriter.
Previously, Shawn was an artists-and-repertoire executive at Rhino Entertainment and Vice President of A&R at Shout! Factory. There he produced broadcast, DVD and audio titles for legacy artists ranging from Heart to Quincy Jones, for whom Shawn later ran the Listen Up Foundation.
Shawn is the son of Wally Amos, founder of the Famous Amos brand and the first African-American talent agent for the William Morris Agency. Growing up in the colorful Hollywood landscape inspired Shawn to pursue a career in film (he attended NYU’s Tisch School of the Arts), then music and digital media. Shawn has also written a book, a memoir titled: Cookies & Milk: Scenes From a ’70s Hollywood Childhood.
Shawn was included in Forbes magazine’s list of “Up and Comers,” in 2012 and he is a regular contributor on Bloomberg West TV, where he discusses brand marketing.
A frequently sought-after speaker, Shawn shared his thoughts on content and corporate culture during a 2013 TEDxEast presentation.
At the 2014 Thread Summit in Colorado, Shawn spoke about the need for “content mindfulness,” encouraging brands to opt out of the 24/7 real-time race for relevancy and focus on delivering strategic and thoughtful content that helps to tell the brand’s story. He believes the future of consumer engagement is about value, not volume.
He sits on the Board of Trustees for the Rock and Roll Hall of Fame and Museum as well as the Board of Directors of Didi Hirsch Mental Health Services. Shawn digs doughnuts and moonlights as blues singer, The Reverend Shawn Amos.