Scott Deming

You know what you do and what you sell, but does everyone in your organization have the same understanding? You think your employees and colleagues understand what you mean and where you're coming from - Do They? More important, do your customers truly understand what you do and how you do it? Believe it or not, what you think you sell and what your customers hope you sell are two different things. How well you think you're doing and how well your customers think you're doing are always two very different things. You perceive your business from a business person's perspective. Your customers do not. They perceive  your business as something they hope you can provide to make their life better.

In Scott Deming's keynote address titled "Perceptual Reality," you'll discover how to see your business through your customers eyes and how to provide the level of service they crave–not what you think they want. Don't miss this captivating, thought provoking and transformative presentation on "Perceptual Reality!"

Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website. Most companies have a mission statement, but very few organizations live that mission  statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book Powered by Purpose, he challenges his audience to understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas.

Case studies will be discussed and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

“What do people think of when they see or hear your name? Think about this question very seriously. In other words, how powerful is your brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry. Scott Deming’s presentation, “Creating the Ultimate Customer Experience,” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says, “It is these evangelists who will take you to the Promised Land.”