Are You Still Relevant?
In this fun and enlightening keynote, Ross dissects which organizations succeed, which ones fail…and the reasons why. Becoming Relevant (to both your customers and team members) can allow you to get a 2-year lead on your competition. Market relevance is the ONLY way to secure your growth in an ever-evolving economy. Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, high-tech, and healthcare.
Key takeaways include:
Absolutely Necessary: Bulletproof Tactics That Will Put You In High Demand
This is a personal and professional development program that will re-energize your team members and leaders. Maybe your industry practices have changed and you want to shift your collective thinking to ‘reinvention mode.’ Maybe you want to get Buy-In for revolutionary ideas. Maybe you want your team to become Absolutely Necessary contributors to your organization’s growth.
The Customer Journey: Art Meets Science
Beyond 'Customer Experience' Mapping
The way customers now interact with technology (mobile, kiosk, digital push, ecommerce) has caused a tectonic shift in their buying habits. We coach organizations on the need to design, engineer, and execute a deliberate Emotional Customer Journey informed by those technologies.
'The Dashboard' Gets Turbocharged
The next generation of CRM analytics (customer relationship management) has evolved re: customer behaviours. 2020 companies are incorporating Social Listening, Predictive Analysis, Trend Spotting, Automated Marketing, Social Campaigning, Content Management, and Ethno-Analytics. These new tools can accelerate your revenue engine. Big Data and Digital Marketing will fuel your virtual sales force.
Nobody Moved Your Cheese
High energy and hilarious keynote and perfect for setting the opening tone or ramping up your conference's closing message. Ross Shafer's personal story will inspire your team members. He went from small town pet shop manager...to Emmy® award winning TV host...to renowned business author and Hall of Fame speaker. He accomplished 'the impossible' by being a fierce proponent of taking personal responsibility in your professional and personal life. Ross will teach your team how to become World Class.
The Pow Wow Effect
This new Customer Experience presentation is a simple but effective approach for both entry-level employees and seasoned leaders to instantly know what to do (and what not to do) to improve customer scores. Less than three months after Ross introduced these lessons to an energy client, they saw their J. D. Power scores jump by 21 points.
ROSS SHAFER is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In 1984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.
What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction).
To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of nine books, including his two newest Behave Like a Startup and Success: It's on You!
Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, Leadership and Business Relevance.