Technology and the Human Experience- Building Intimacy at Scale
Many think that the more high tech something is, the more impersonal. Sweetgreen has bucked this philosophy, finding a way to use technology to enhance the customer experience, not replace it. They’re building intimacy into the process as they scale their technology, establishing themselves not just as a chain restaurant, but as a brand with a mission. Even as they have grown wildly successful, they have not lost their personal touch with customers. They are committed to consistently innovating the brand while maintaining its foundation and personal experience its customers have come to expect.
Making an Impact
Sweetgreen is on a mission to leave communities better than they found them. As the company has grown, they have also invested in “impact projects” around the country that provide food access and education to underserved communities. From education about healthy eating in schools to mobile farmers markets and continuing education for its employees, Sweetgreen walks the talk.
Power of Partnership
It’s rare that 3 founders of a company are still together and sit in the same office 10 years later. Jonathan, Nicolas and Nathaniel met in college and have grown their business around the fundamental principles of team work, humility and shared values - the same principles of how their own relationship works. Theirs is a perfect example of how these things translate into successful business as well.
Nicolas Jammet on business innovation amid the coronavirus
Co-Founder & Co-CEO of sweetgreen NICOLAS JAMMET provides actionable insight into how businesses can be creative, resilient, and successfully incorporate new technology and reach costumers amid the coronavirus. Sought-out for NPR's popular "How I Built This" podcast, Jammet discussed how he and his co-founders launched sweetgreen with a sole location, and successfully scaled it to over 100 locations nationwide, and how the company is using new technology to re-imagine the fast-casual model, even as it faces unprecedented challenges from the coronavirus crisis. He was also sought-out for Inc.'s "How I Did It" to discuss moving away from tradition and betting big on tech. Sweetgreen, which is known for balancing purpose and profit, has been making headlines for making an impact amid the coronavirus with the launch of the Sweetgreen Impact Outpost Fund, which aims to feed more front-line medical personnel working in hospitals, while also helping fund new Outposts in relief sites, including schools, senior centers and in vulnerable and high-risk communities.
Recognized as a key innovator in food and business, Jammet has been named to Fast Company’s “Most Creative People in Business,” Inc’s “30 Under 30,” Forbes’ “30 Under 30” and Food & Wine’s “40 Big Food Thinkers 40 and Under.” In virtual and live engagements he discusses business innovation and smart uses of technology, making an impact, and the power of partnership.
Nicolas Jammet is Co-Founder & Co-CEO of sweetgreen, a destination for simple, seasonal, healthy food. Nicolas and his co-founders, Nathaniel Ru and Jonathan Neman, launched sweetgreen in 2007, opening their first location in Georgetown, DC, just three months out of college. The brand’s strong food ethos, embrace of passion and purpose, and investment in local communities has enabled sweetgreen to grow into a national brand with more than 70 locations throughout the country.
In 2015, First Lady Michelle Obama selected Nicolas for the Presidential Delegation to EXPO 2015, an international summit to discuss global nutrition and health as well as sustainable food solutions. He has been recognized as a key innovator in food and business, named to Fast Company’s “Most Creative People in Business,” Inc’s “30 Under 30,” Forbes’ “30 Under 30” and Food & Wine’s “40 Big Food Thinkers 40 and Under.” In 2016, sweetgreen was named one of Fast Company’s “Most Innovative Companies.”
Born and raised in New York City, Nicolas grew up in a family of restaurateurs — the son of André and Rita Jammet, owners of NYC’s beloved La Caravelle. He graduated from Georgetown University’s McDonough School of Business, where he met Nathaniel and Jonathan.