Make The Promise: How To Inspire Customers To Buy Whatever You Propose
Great salespeople don’t sell. They inspire their customers to buy. They make big promises so they can earn the right to make even bigger promises in the future.
Success is not about under-promising and over-delivering. It’s about boldly promising what you have to stretch to deliver. Luck favours the brave. Ambition attracts results. Modest promises don’t inspire anyone to place big bets with you.
Yes, there is a time to play it safe. If you’re not in your sweet spot, proceed with caution. If you’re out of your depth, don’t go deep. If you aren’t certain you can handle it, let it go. I’m encouraging you to be audacious, not stupid. You can only fool people once before they never follow you again.
Mike Lipkin knows your challenges because they’re the same as his: you need to differentiate yourself against outstanding competitors that are getting better every day. You need to grow in a flat market. You need to anticipate your customers’ needs with predictable frequency. And you need to make it an absolute pleasure to work with you so they don’t want to work with anyone else. How am I doing so far?
In this extraordinary program, Lipkin shares his proprietary 6-step formula for making the promise that other people want to purchase.
Whoever you are and whatever you offer, Lipkin will help you win with your customers through how you make your promises. He’ll work with you and your team to motivate customers to choose your offering ahead of the competition. And you’ll have fun doing it.
How to Become a Champion Collaborator
80% of your time is spent in meetings, on the phone or responding to e-mails. Your engagement in collaborative activities has increased by 50% over the past five years. The complexity of your environment is accelerating even faster.
Anything that is worth anything can only be achieved through others.
Collaboration is the biggest theme in the workplace today. It is defined as: working effectively with other people or groups to achieve a mutually desired result.
It seems like it should be a natural instinct, but it’s not. Highly effective collaboration is not the norm. So what gets in the way of highly effective collaboration? Environics/Lipkin research has revealed five key barriers:
Here is the secret sauce of Champion Collaborators in a single sentence: Champion Collaborators help others succeed in a way that motivates others to invest more time and resources with them. So are you a Champion Collaborator? How do you know?
In this breakthrough program, Mike Lipkin will share the ten researched ways to become a champion collaborator.
How To Communicate Like a Champion: The Ten Steps to Exciting People into Powerful Action
The noise has never been louder and the distractions have never been greater. There are so many priorities competing for our attention that we hardly know what to do and when to do it. We’re magnetized to people who help us make sense of the chaos and guide us on how to achieve winning results.
Highly Effective Communication is the secret sauce of today’s Champions. It is the process of sharing information and transferring emotions in such a way that others are motivated to take the desired actions.
Champion communicators say the right things and they say them in the right way. They inspire and inform others in equal measure. They understand how to make connections and they walk their own talk.
Every year, Mike Lipkin coaches thousands of people in the world’s best organizations on how to communicate like champions.
Be Always New, Especially When You’re Not New: The 5 Distinctions to Champion Innovation and Inspire People
Once upon a time, everyone is new. We arrive on the scene with new energy and ideas. We have something to prove and we prove it. We dazzle and delight our customers and colleagues. We are the bright, shiny thing.
Then the seasons pass. We earn others’ respect and loyalty. We build our personal franchise. We develop our habits. We operate in our zone of competency and comfort. We start to defend what has taken us years to create. That’s when the crisis hits.
Markets change. Technology evolves. Customers demand more. A new breed of players, with a brand new value proposition, suddenly appears. A new game begins that is defined by a very different set of rules. The champions adapt and rejuvenate themselves real time. They are the ones who inspire others to win.
Where are you in the ageing cycle? Are you new? Are you about to be surprised? Are you already playing catch-up? Or are you ahead of the game? Wherever you are, it’s time to practice self-rejuvenation as though your life depends on it because it does.
In this remarkable program, Mike Lipkin levers 30 years of performance at the highest level to help you be Always-New, especially when you’re not new. He showcases some of the world’s most successful examples of brand and personal rejuvenation to bring you the 5 Distinctions To Be Always New.
Delegates will learn the 5 Distinctions to Be Always-New:
Mike Lipkin is president of Environics/Lipkin, a global research and motivation company based in Toronto. He is also an international strategic coach, facilitator and catalyst for high performance.
Mike combines his learning from talking to a million people in forty-three countries with the insights from the Environics Social Values research to offer clients the best of all worlds: a powerful blend of ideas and principles that help them achieve remarkable results.
He began his career with Colgate Palmolive as a brand manager. Mike then migrated to the advertising industry where he held senior account management positions at both Grey Advertising and Ogilvy & Mather.
He founded Environics/Lipkin in 2001. He has written nine bestselling books on personal leadership and effectiveness. He is renowned for his ability to blend humor with content that inspires people into action.
Mike was raised in South Africa and graduated from the University of Johannesburg with a Bachelor of Commerce.