What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
Mary Lou Quinlan reveals actionable ways and fresh insights to build business with women in a fun and irreverent style. Sharing candid consumer videos from her extensive research, she dissects the “halftruths” and “whole truths” of women's buying behavior and shares advice on building more effective brands, communications and relationships with the powerhouse female consumer.
The Inspiring Secret to Learning to Let Go
In a busy world where we are filled with so many burdens and worries, how do we find a way to release the anxiety and to find relief and resolution? Based on her moving book, The God Box: Sharing My Mother’s Gift of Faith, Love and Letting Go, speaker and bestselling author Mary Lou Quinlan gives a captivating presentation of her remarkable discovery of her mother’s God Boxes, filled with two decades of handwritten notes of her worries and wishes. The simple box held the secrets of her ritual for finding resolution for her own cares, as well as those of her family, friends and even strangers who leaned on her.
Although she always knew that her mother kept her petitions in a God Box, Miss Quinlan never adopted the practice herself. Instead, Miss Quinlan, a highly accomplished marketing and advertising executive, relied on her own can-do nature and tried to carry the burdens of everyday life on her shoulders and in her heart. But as she pored over her mother’s loving notes, she unearthed lessons in compassion, perseverance, aspiration and letting go. Mary Lou incorporates video images and music in this one-woman tour de force of emotion and laughter that will empower audiences to find their own path to releasing their life’s burdens.
Mary Lou Quinlan is an author, actor, marketer, speaker and advocate for women. Her career is a testament to the power of reinvention.
Mary Lou’s career began at Avon Products where she rose to director of advertising, then moved to the advertising industry where she was named the first female CEO of ad agency N.W Ayer & Partners. Then as entrepreneur, she founded her own women’s marketing company, Just Ask a Woman, advising dozens of major brands, including Procter&Gamble, Pfizer, Wells Fargo and General Motors, on what women want.
Mary Lou is the author of four books, including What She’s Not Telling You, Time Off for Good Behavior, and Just Ask a Woman. Her latest, The God Box, a memoir of her mother, quickly became a New York Times bestseller and inspired another career evolution. She co-wrote, produced and for the past five years, has performed her companion solo show The God Box, A Daughter’s Story across the US, including Off-Broadway, the Edinburgh Fringe and 12 cities in Ireland. The God Box Project has raised nearly $500,000 for local hospice, cancer care and education causes.
She’s written feature articles for Real Simple, O, the Oprah magazine, and a monthly career column for MORE. She’s appeared as a correspondent on the CBS-TV EARLY Show and co-starred on the Simon-Cowell produced ABC-TV series American Inventor. She has keynoted over 500 conferences as an authority on women. She’s currently developing a new solo show about women and the workplace called “Work”.
Mary Lou holds a BA in English from Saint Joseph’s University in Philadelphia, an MBA in Marketing from Fordham and has been awarded honorary doctoral degrees by five US universities. She was named Ad Woman of the Year by Advertising Women of NY and received the Matrix Award from Women in Communications among many other honors.