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Marketing to Millennial Moms: How to Build Brands and Drive Sales
The rise of the Millennial Mother presents trillions in potential sales for brands. As author of “Millennial Moms: 202 Facts Marketers Need to Know” (Wyatt-McKenzie, 2015), Bailey has studied the consumer behaviors and preferences of women with children 18-35 years old for more than a decade. She delivers not only statistics and data related to Millennial Moms but also provides tactical implications that empowers her audience.
You can expect the audience to leave with marketing tactics that will impact the bottom line almost immediately.
Connecting with Moms: The Household Gatekeeper
Mother’s spend over $2.1 trillion dollars a year in the US economy. They are the most powerful consumer segment today. Bailey has authored eight books on the subject of Marketing to Moms and shared her insights with marketers, brand managers and media around the globe. She presents strategies that empower marketers with the tools they need to cash in on this very lucrative market of consumers.
Ad Age called her “One of the Must-Follow Women on Social Media” and credited her with creating the Marketing to Moms niche. Maria Bailey is an award-winning author, radio talk show personality, internationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm that specializes in connecting brands with mothers. She has worked with over 300 brands across the globe including: Disney Parks, Chick Fil-A, Walmart, Kimberly Clark, Coppertone, Beaches by Sandals, LeapFrog, Cepia, Build A Bear Workshop, Unilever, Hewlett Packard Company, Children’s Claritin and many more.
Maria has left her mark creating award winning marketing programs such as the Huggies Mom Inspired grant program, Disney Social Media Mom Celebration, Beaches Social Media on the Sand, HP Smart Moms, and Chick-fil-A’s Mom Panel. Maria was the Mastermind Marketer behind Zhu Zhu Pets (2012 Toy of the Year) and National Mom’s Nite Out. She is frequently invited to speak at industry conferences and annual meetings for companies including Coca Cola, General Mills, National Association of Convenience Stores, Packaging Show, Digital Kids Conference and Healthy Kids Coalition.
Maria has published seven books focused on moms and marketing and contributed to more than a dozen others on topics such as marketing, business development, social media, consumer behaviors and strategy. Her book, Marketing to Moms: Getting Your Share of the Trillion Dollar Market (Prima, 2002) is the first to examine the buying power of mothers and the most effective marketing initiatives. Trillion Dollar Moms: Marketing to a New Generation of Mothers (Dearborn, 2005) focuses on the emergence of Generation X and Generation Y moms and the comparison with Boomer Moms. In Mom 3.0- Marketing with Today’s Mothers by Leveraging New Media & Technology, Maria explores blogs, vlogs and social media. Power Moms is a resource for marketers who want to identify mom influencers and offers suggestion in engaging with these powerful women. For the Love of Mom (HCI, 2012) and The Ultimate Mom Book (HCI, 2010) are Maria’s only non-marketing publications but nonetheless offer stories about every day mothers.
With an audience that spans websites, blogs, YouTube channels, nationally syndicated radio and print publications, Maria reaches an audience of approximately 8 million moms each month. She has more than 40,000 Twitter followers, thousands of video viewers and Facebook followers. She is the host of Mom Talk Radio, the only nationally syndicated radio show for moms in America. It airs in 50 of the top 100 DMAs and is consistently one of the most popular podcasts on iTunes. Her websites BlueSuitMom.com, MomTV.com and SmartMomSolutions.com (featuring Maria’s product line) receive thousands of visitors every month. She is a partner in Monster Coats, MonsterCoats.com and Premama, DrinkPremama.com, a powdered prenatal vitamin that women can drink in a favorite beverage.
Maria is a frequent guest on talk and news show. She has appeared on CNN, ESPN’s Between the Lines, CNBC, WABC NY, ABC Channel 10 Miami, CBS New York, The Morning Show and many more. She has appeared in over 400 newspapers, magazines and online publications including The Wall Street Journal, BusinessWeek, Entrepreneur, Oprah’s O Magazine, SELF, Fitness, MONEY and more.
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