Understanding Alzheimer's Through Story and the Lens of Empathy
The Neuroscience of Preventing Alzheimer's
A Tour of the Brain: Understanding our Human Condition Through Neurological Conditions (Alzheimer's, Brain Injury, Autism, Huntington's, ALS)
Living a Life on Purpose: How 3 Questions, 2 Failures, and an Idea Led Me to Living the Life I Want
Virtual Programming: In her new talk and book Remembering, neuroscientist Dr. Lisa Genova helps audiences understand the "science of memory and the art of forgetting." She's a huge hit with Healthcare groups!
Neuroscientist Dr. LISA GENOVA’s TED talk, "What You Can Do to Prevent Alzheimer’s," has been viewed 5 million times. Acclaimed as the Oliver Sacks of fiction and the Michael Crichton of brain science, Lisa Genova is the New York Times bestselling author of the upcoming Remember: The Science of Memory and the Art of Forgetting, and the novels Still Alice, Left Neglected, Love Anthony, Inside the O’Briens and Every Note Played.
Dr. Genova speaks about brain health in a way that is insightful, digestible, and actionable for any audience. In her new talk and upcoming book Remember, she delves into how memories are made and how we retrieve them. Audiences learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). She defines the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car). And how memory is profoundly impacted by meaning, emotion, sleep, stress, and context.
One great programming idea is to pair the tangible with the intangible and mail a copy of Dr. Genova's book to every virtual attendee before the event. The Harry Walker Agency can help faciliate that book purchase and distribution to your audience. It helps generate buzz in advance, and audiences love having a souvenier of the event. Dr. Genova is a huge with healthcare groups in particular.
Lisa Genova is perfect for healthcare audiences
Award-winning neuroscientist and New York Times bestselling author LISA GENOVA is not only an expert in her field, but she connects to healthcare audiences through powerful storytelling. She knows how to energizer staff, connect them to a shared purpose, and remind them of the human condition behind their work. Genova recently spoke at biopharmaceutical companies Sage Therapeutics and Voyager Therapeutics, where the staff (from HR and legal to the scientists and marketing) all left feeling like a team of heroes--empowered and more connected to their work and to the real human lives they hope to improve. I think she would be the perfect fit for your healthcare audience. Renowned as the bestselling author of Still Alice, a novel about a professor diagnosed with early onset Alzheimer's disease (which became an Oscar-winning film starring Julianne Moore), Genova really brings the science that companies, teams, and researchers are working on to vivid life through powerful human stories. She shines a compassionate, raw, human light on neurological diseases and disorders in a way that allows employees at healthcare organizations to feel the impact of their work. Her TEDTalk on Alzheimer's prevention has been viewed over 4 million times, and she also has written bestselling fiction books and been sought-out to speak on other conditions including Huntington's disease, autism, traumatic brain injury, and ALS.
Lisa Genova is the New York Times bestselling author of Remembering and the novels Still Alice, Left Neglected, Love Anthony, Inside the O'Briens, and Every Note Played. Still Alice was adapted into an Oscar-winning film starring Julianne Moore, Alec Baldwin, and Kristen Stewart. Lisa graduated valedictorian from Bates College with a degree in biopsychology and holds a PhD in neuroscience from Harvard University. She travels worldwide speaking about the neurological diseases she writes about and has appeared on The Dr. Oz Show, Today, PBS NewsHour, CNN, and NPR. Her TED talk, “What You Can Do To Prevent Alzheimer's,” has been viewed more than five million times.
Lisa's writing focuses on people living with neurological diseases and disorders who tend to be ignored, feared, or misunderstood, portrayed within a narrative that is accessible to the general public. Through fiction, she is dedicated to describing with passion and accuracy the journeys of those affected by neurological diseases, thereby educating, demystifying, and inspiring support for care and scientific research. She has written about Alzheimer's disease, traumatic brain injury, autism, Huntington's disease, and ALS.
Still Alice was adapted into a film starring Julianne Moore, Alec Baldwin, Kristen Stewart, Kate Bosworth, and Hunter Parrish. Julianne Moore won the Best Actress Oscar for her role in the film adaptation in 2015.
Speaking about brain health and the neurological diseases she writes aboutt, Lisa has appeared on Today, the Dr. Oz Show, Fareed Zakaria GPS, CNN, PBS NewsHour, and NPR and was featured in the Emmy award-winning documentary film, TO NOT FADE AWAY.
In 2015, Lisa was named one of the U.S. Top 50 Influencers in Aging by Next Avenue. She received The Pell Center Prize for Story in the Public Square, for "distinguished storytelling that has enriched the public dialogue," The Sargent and Eunice Shriver Profiles in Dignity Award, The Global Genes RARE Champions of Hope Award, and The American College of Neuropsychopharmacology Media Award for "informing the public about Treatment and ongoing research in medical illness."
In 2016, she received an Honorary Doctorate of Humane Letters from Bates College, The Alzheimer's Association's Rita Hayworth Award, and The Huntington’s Disease Society of America Community Awareness Award. She is a co-Chairman for the Ric and Jean Edelman Alzheimer’s XPRIZE.
Lisa’s TED talk—"What You Can Do To Prevent Alzheimer’s"—was one of the most popular TED talks of 2017 and has been viewed over four million times.