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Becoming A Category of One: How Extraordinary Companies Create And Sustain Success
Based on Joe's best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day.
A Category of One mindset means that you:
Find out what market leaders and top performers do that you can do in your business if you just choose to. Choose Becoming A Category of One.
Be The Best At What Matters Most: An Audacious Business Strategy
In a tough market it's tempting to look for shortcuts. Reality check: there aren't any shortcuts. The one business strategy that creates and sustains success is to be the best at what matters most. What an audacious idea - to outperform the competition on those things that create real value for the customer.
There's a lot of talk about surprising the customer with "wow" factors. That's all well and good, but the ultimate and most powerful "wow" factor is to deliver on your promise every time, with every customer, with amazing consistency.
Joe Calloway leads an interactive presentation on how to look at your business with a new attitude and a new commitment to excellence - the ultimate differentiator. When every person in your organization commits to being the best at what matters most - you can move mountains!
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Joe Calloway helps business leaders and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.
Joe has been a business author, consultant and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe also works extensively with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups.
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