The Future of News
The future of news will not look like the past: On the web everyone can have a view and a voice; the Netflix generation wants news on their terms—they won’t read newspapers nor sit down in their living room to watch the nine-o’clock news; commercial business models for news are broken; news organisations are being disintermediated by Twitter; and countries like China (CCTV), Qatar (Al Jezeera), Russia (RT), Turkey (TRT) and Brunei (RTB) are investing heavily in using the soft power of news internationally to project their image and their world view.
Andrew Rashbass shares his unique perspective on the challenges the news industry faces, what the future holds and which companies and business models will win.
Leading Businesses Through Massive Market Disruption
When the history of business over the past twenty-five years comes to be written, it will be defined not by the bold competitive moves or missteps of company leaders but instead by the massive disruptive changes that are sweeping away whole industries. There is no industry more disrupted than news. Great news brands are humbled by the onslaught of upstart companies, causes and individuals built around SoLoMo (Social, Local, Mobile). Andrew Rashbass shares his experience of leading businesses that won in the old world towards success in the new, demonstrating that you can’t operate your way out of structural change – you need a much more profound, and strategic response.
Is Advertising Broken?
Who books a hotel today without checking TripAdvisor? Reputations can be built and destroyed in social media. Media consumption is highly fragmented. In a world where credibility must be earned because it can no longer be bought through advertising, how should organisations market their brands? Andrew Rashbass shares his experience of using content to help some of the world’s greatest brands engage elite, opinion-leader audiences in new ways.
Andrew Rashbass will become Executive Chairman of Euromoney Institutional Investor, the international publishing, events and information business, in October 2015. Previously, he was Chief Executive of Reuters, one of the world’s largest news organizations, and before that, chief executive of The Economist Group, whose businesses include The Economist, The Economist Intelligence Unit and CQ Roll Call. Mr. Rashbass graduated from Cambridge University in the UK, where he studied Classics and Philosophy and he has a Masters degree in Artificial Intelligence from Sussex University.
At The Economist Group, Andrew Rashbass transformed the business from a successful print-based organization to a leading digital publication, delivering record readership, circulation and profits for the business as well as developing innovative content-marketing and thought-leadership solutions for clients looking to reach The Economist Group’s unique audience.
At Reuters Mr. Rashbass led innovation in TV and financial news coverage, introducing a range of services including Reuters TV, a mobile, on-demand and always up-to-date news bulletin for a new generation of news consumers.
Mr. Rashbass is a sought-after speaker at conferences and other events where he shares his expert views about the future of news, media and marketing and his experience of succeeding in a highly disrupted industry.