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The Harry Walker Agency is working with event planners every day to pivot to compelling virtual programming. Over the past months we have learned what sets a truly successful virtual engagement apart: the platform choices, production style, interactive components, content, and more.
I want to break down the different ways a virtual event can deliver above and beyond content and engagement for your audience.
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SET YOUR VIRTUAL PROGRAMMING APART WITH:
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INSTANT STREAMING STUDIOS + PACKAGES:
A customizable package that can include everything from camera and lighting, to an on-site technical producer in order to ensure high-quality production
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SIR KEN ROBINSON, New York Times best-selling author + innovation expert: How we can seize the opportunity to transform how we educate our children, and how we approach our relationship with the world we live in
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MARIA SHRIVER, Award-winning Journalist, Activist, and Former First Lady of California : Heath, wellbeing, and living in today’s world of the COVID-19 pandemic
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AN IMMERSIVE "VIRTUAL REALITY":
From Meet and Greets to Networking Sessions, Virtual Collaborative Projects to Expo-Booths, give your virtual event the varied experiences of an in-person live event
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KATIE SOWERS, First Female NFL Coach to Coach in the Super Bowl, surprises 5th Grader
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AN ENGAGING INTRO:
Nothing gets people in the "virtual" frame of mind like a dynamic introduction reel. It's also a fantastic opportunity to showcase your sponsors.
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ENGAGING VISUALS WITH PRE-RECORDED SPEECHES:
Virtual events offer an opportunity to make programming more interesting to remote audiences by keeping segments shorter, and incorporating graphics that extend your reach by being widely shareable and postable.
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SCOOTER BRAUN, Iconic record executive and Founder, SB Projects: How to live with integrity
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INTERACTIVE "COFFEE BREAKS":
Add an exciting twist between sessions with dynamic components such as health and wellness activities, or quick and practical "How To" mini-sessions
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HANNAH BRONFMAN, Founder of HBFIT, Lifestyle Influencer, and DJ: Equipment-Free At-Home Workout
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ALLI WEBB, Founder of Drybar: How to do quick, at-home hairstyles
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