As a thought leader, author, manager and corporate executive, Abigail Posner has spent her life catalyzing change and creating impact. Thanks to her degree in Social Anthropology from Harvard University, Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing.
Whether by leading brands at DDB and Publicis to new strategic spaces; guiding teams to reinvent themselves with new tools and practices at Google; stimulating organizations to adopt new cultures and modes of behavior; challenging the cultural conversations around beauty; or motivating audiences to reexamine themselves, Abigail is driven to spark novel thinking and lead people to take action on it.
Today, as Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands, Abigail’s role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, she launched an industry-first thought leadership series on human beings' emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way.
Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, and Head of Strategic Planning at DDB New York. She blogs regularly on topics around beauty in our culture at Beautyskew.com, she has published a range of articles on marketing, digital culture and beauty, and is a contributor to Advertising Age & Google’s sites. Abigail’s been featured in a host of publications including: Business Insider, Huffington Post, NY Times, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.