From Shaquille O’Neal to Shaq: Lessons From Creating, Selling and Growing the Ultimate Brand
With a jewelry line, comedy tour and a bestselling sneaker line—Shaquille O’Neal achieved all of those things outside of the basketball court, where he first made his mark. Over the last two decades, the 15-time NBA All Star has established a nearly unrivaled personal brand. Senior editor at Forbes Kurt Badenhausen deemed O’Neal a “marketing visionary” who “broke new ground through his career off-the-court,” particularly in the world of technology, as “one of the first athletes to embrace social media.” Most recently adding television analyst to his impressive repertoire, Shaq is the epitome of a modern Renaissance Man and an expert on growing a revolutionary brand. In this interactive speech and discussion, Shaq shares his personal insights into building and expanding not just a memorable brand—but an iconic one.
What Is Your Leadership Style?
What is the most important achievement of 15-time NBA All Star Shaquille O'Neal's career? Earning his doctorate, for which he incidentally made history as the first person in the 'Top 50 NBA Players of All Time' to do so. Toward his degree in Organizational Learning and Leadership, Dr. O'Neal interviewed top CEOs and business leaders to learn when and how they incorporated humor into the workplace as part of their leadership styles. In his interactive talks, he shares the insights he learned from leaders at such companies as Pepsi, Reebok, Starbucks, Apple and Carnival Cruise Lines and how this research changed his leadership style in managing his own business empire.
What it Takes to be a Champion
Looking for a full-court press to inspire and motivate your audience? There is a palpable excitement in the room the minute iconic athlete, media personality, and global business leader Shaq hits the stage. Kicking off the show with a surprise for a few members of your business or organization, Shaq shares the three major take-aways that have influenced his life and career. As dynamic on the stage as he is on the court, Shaq frequently has the audience on their feet, laughing, and clapping throughout his talk about motivation, teamwork, and leadership. Followed by an ASA, or Ask Shaq Anything, this program is a slam dunk!
Few individuals ever become iconic enough to be known by one name—Shaq. A revered cultural icon, Shaquille O’Neal is best known for an NBA career spanning nearly two decades and earning him the sport’s highest honors, including membership in the NBA Hall of Fame. The four-time NBA Champion, 15-time NBA All Star and three-time NBA Finals MVP has been named one of the most influential athletes by Forbes magazine, in addition to being the highest ranked NBA athlete on Nielsen’s State of the Media: Year in Sports 2010 and Business Week’s Power Sports 100.
But Shaquille O’Neal isn’t only a legendary athlete; he has also established himself as a powerful media personality and businessman over the years. Ranked among ‘‘The 100 Most Creative People in Business’’ last year by Fast Company magazine, O’Neal is currently an NBA analyst on TNT’s Emmy-award winning show, Inside the NBA on TNT.
In addition to being an early investor in companies such as Google, O’Neal has managed an increasingly robust personal brand, which has included television shows, a shoe line and social media/tech products. The first verified celebrity account on Twitter, O’Neal announced his NBA retirement via Tout, a new social media app that allows users to tape 15-second video statuses.
Shaq Creates an All-Star Experience for Meeting Planners
#WhenShaqComesToYourMeeting he knows how to give an all-star performance from start to finish that will have your attendees talking and Tweeting for weeks after your event! At the 2015 International Dairy-Deli-Bakery Association’s Annual Seminar and Exposition Shaq shocked attendees when he stepped on the exhibit floor and started making "The Shaq Sandwich." If you want a high-energy, all-star event, look no further than SHAQ!Watch his presentation from this event...
The Big Podcast with Shaq
Shaq, and his sidekick John Kincade, discuss current events, entertainment and sports every Monday on PodCastOne.Read more...