Sally Hogshead

  • Chief Fascination Officer of Fascinate, Inc.
  • International Keynote Speaker
  • Author of the internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination.

Her book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally as a “marketing icon” who has “changed the face of North American advertising.”

 
  

Add to my speaker list
Sally Hogshead headshot
Sally Hogshead at IBM Smarter Global Business Summit - Get Sharable Link
Sally Hogshead at IBM Smarter Global Business Summit
(>)
Now
Playing
Sally Hogshead - How to Fascinate - TEDxAtlanta
(>)
Now
Playing
Explore Sally Hogshead's Talks
Expand all >

HOW TO FASCINATE: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality ...

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

» Identify their personality’s top advantage
» Make stronger first impressions
» More quickly earn respect and trust
» Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
 

CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your ...

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

 

Learn more about Sally Hogshead
Follow   Facebook  LinkedIn  Twitter  YouTube 
Books by Sally Hogshead
(+)
Tweets by Sally Hogshead
(+)
Biography

World-class branding expert Sally Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.

Hogshead is the creator of the Fascination Advantage® Assessment: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder™, this test is not about how you see the world–but how the world sees you.

The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.