Ross Shafer

  • Emmy Award Winner
  • Change Expert
  • Motivator

Ross Shafer is a six-time Emmy Award-winning comedian and writer who has become one of the most sought-after keynote speakers on the subjects of customer empathy, personal motivation, and business relevance. Once a talk/game show host for ABC, USA, and Comedy Central, Shafer saw how TV and movies reacted to emerging trends and human behavior shifts. In 1994, he began studying how customer emotional connections affected organizational growth (or extinction). Today, he is the author of five best-selling business books on growth, motivation, customer experience, and accountability and has keynoted over 2,500 events worldwide

Ross Shafer is a serial entrepreneur and SIX-TIME Emmy® Award Winning TV Host, Comedian, and Writer.   In the late 90’s Ross began studying the cultural influences that caused some organizations to experience wild success - while others suffer embarrassing failures. 

To that end, Ross is the author of nine popular business books…including his two newest, Behave Like a Startup…and Success: It's on You.

BUT, he is most proud of his bestselling cookbook… Cook - Like - A - Stud: 38 recipes men can prepare in the garage using their own tools!

 
  

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Rave Reviews About Ross Shafer
GREAT SPEAKER, GREAT PRESENTER! Could’ve listened to him all day! Really good information on how to communicate with anyone and everyone!… He was hysterical. I loved it. He really got some energy going… I have been fortunate to hear him speak at a previous conference, and as usual found him entertaining and relevant… I thoroughly enjoyed Ross’s unconventional look at customer service. I will definitely use some of his ideas when I get ready to survey departments and end users in my new organization

A Sample of the Groups That Have Hosted Ross Shafer
  • Allstate Insurance
  • The American Credit Union Mortgage Association
  • Allstate Insurance
  • American Payroll Association
  • Carpet One Floor & Home
  • CU Members Mortgage
  • Wells Fargo Bank
  • National Association of Purchasing Card Professionals
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Explore Ross Shafer's Talks
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Are You Still Relevant?

In this fun and enlightening keynote, Ross dissects which organizations succeed, which ones fail…and the reasons why. Becoming Relevant (to both your customers and team members) can allow you to get a 2-year lead on your competition. Market relevance is the ONLY way to secure your growth in a ...

In this fun and enlightening keynote, Ross dissects which organizations succeed, which ones fail…and the reasons why. Becoming Relevant (to both your customers and team members) can allow you to get a 2-year lead on your competition. Market relevance is the ONLY way to secure your growth in an ever-evolving economy. Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, high-tech, and healthcare.

Key takeaways include:

  • What it Means to Become Relevant
  • How to Engage the "On Demand" Customer Mentality
  • How to Generate Tiny Innovations that Produce Explosive Profits.  
  • Obsess About Your Competition (Business Intelligence is Your Friend)

 

Absolutely Necessary: Bulletproof Tactics That Will Put You In High Demand

This is a personal and professional development program that will re-energize your team members and leaders. Maybe your industry practices have changed and you want to shift your collective thinking to ‘reinvention mode.’ Maybe you want to get Buy-In for revolutionary ideas. Maybe you wa ...

This is a personal and professional development program that will re-energize your team members and leaders. Maybe your industry practices have changed and you want to shift your collective thinking to ‘reinvention mode.’ Maybe you want to get Buy-In for revolutionary ideas. Maybe you want your team to become Absolutely Necessary contributors to your organization’s growth.

Here’s how:

  • Eliminate Corporate Tunnel Vision (aka Creativity Under Pressure)
  • Make Good Decisions Under Pressure
  • Obsess About Your Competition (Business Intelligence is Your Friend)
  • Get Buy-In For Your Ideas.
  • Use Technology as Your Next Big Weapon
  • Win With What You Have

 

The Customer Journey: Art Meets Science

Beyond 'Customer Experience' Mapping The way customers now interact with technology (mobile, kiosk, digital push, ecommerce) has caused a tectonic shift in their buying habits. We coach organizations on the need to design, engineer, and execute a deliberate Emotional Customer Journey informed by th ...

Beyond 'Customer Experience' Mapping
The way customers now interact with technology (mobile, kiosk, digital push, ecommerce) has caused a tectonic shift in their buying habits. We coach organizations on the need to design, engineer, and execute a deliberate Emotional Customer Journey informed by those technologies.

'The Dashboard' Gets Turbocharged
The next generation of CRM analytics (customer relationship management) has evolved re: customer behaviours. 2020 companies are incorporating Social Listening, Predictive Analysis, Trend Spotting, Automated Marketing, Social Campaigning, Content Management, and Ethno-Analytics. These new tools can accelerate your revenue engine. Big Data and Digital Marketing will fuel your virtual sales force.

The Take-Aways:

  • Where Do We Start? We encourage organizations to build a Digital Relationship Engine; designed to leverage both inbound and outbound marketing. This engine creates demand, captures the customer, and retains the ‘asset' – digitally and emotionally
  • Leverage the Inbound Channels. Customer buying habits should be tracked by curated information, LinkedIn, email, blogs, chat, ecommerce, mobile apps, and websites. Inbound channels are the source of collecting Big Data (at every touch point) that can be used to test new product and/or service offerings, as well as shape your new mobile apps.
  • Exploit the Outbound Channels. The digital revolution has enabled us to reach the customer faster, more efficiently, and (best of all) more emotionally. Outbound channels that drive demand for your goods and services include Videos, PowerPoints, Blog posts, Whitepapers, Infographics, Social Media, Forums, and Ratings Sites.
  • The Effortless Customer Experience. While the task of designing and engineering a Next Gen CRM system may seem daunting, the effort has a highly profitable upside. You can eliminate the unpredictability of the customer experience. We can help you make transactions feel effortless. Developed by our consulting team at Future Point of View, we now have the precise toolkit to create an individually designed “journey” where the customer feels respected, rewarded, and eager to return.

 

Nobody Moved Your Cheese

High energy and hilarious keynote and perfect for setting the opening tone or ramping up your conference's closing message. Ross Shafer's personal story will inspire your team members. He went from small town pet shop manager...to Emmy® award winning TV host...to renowned business author and Hal ...

High energy and hilarious keynote and perfect for setting the opening tone or ramping up your conference's closing message. Ross Shafer's personal story will inspire your team members. He went from small town pet shop manager...to Emmy® award winning TV host...to renowned business author and Hall of Fame speaker. He accomplished 'the impossible' by being a fierce proponent of taking personal responsibility in your professional and personal life. Ross will teach your team how to become World Class.

The Take-Aways

  • No Excuses. No Blame. No Surrender
  • How Paying Attention to The Small Stuff Returns Big Rewards
  • How to Make Your Efforts "Go Viral”  
  • How to Keep Your Business and Personal Life in Perspective

 

The Pow Wow Effect

This new Customer Experience presentation is a simple but effective approach for both entry-level employees and seasoned leaders to instantly know what to do (and what not to do) to improve customer scores.    Less than three months after Ross introduced these lessons to an energy client, they saw t ...

This new Customer Experience presentation is a simple but effective approach for both entry-level employees and seasoned leaders to instantly know what to do (and what not to do) to improve customer scores.    Less than three months after Ross introduced these lessons to an energy client, they saw their J. D. Power scores jump by 21 points.

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Biography

ROSS SHAFER is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian.  In 1984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.

What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction). 

To that end, he has written 14 H.R. training films on customer service, motivation, and leadership.  He is also the author of nine books, including his two newest Behave Like a Startup and Success: It's on You!

Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, Leadership and Business Relevance.