Michael Moss

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  • #1 New York Times Bestselling Author, "Salt Sugar Fat: How the Food Giants Hooked Us"
  • Pulitzer Prize-Winning Investigative Journalist
  • Expert on the Food Industry

Pulitzer Prize-winning investigative journalist and author of the #1 New York Times bestseller Salt Sugar Fat, Michael Moss is a leading expert on the food industry, health and wellness, and marketing. Taking audiences on an eye-opening journey deep inside some of the world's biggest and most successful companies, he offers audiences an illuminating and surprising look at the researchers, marketers, strategists, and CEOs who seduce us with their products. Moss brings to vivid life the creative ways food manufacturers use the science of human behavior, biology and marketing to hook us. Using humor, case studies, and insight gleaned from investigative reporting that won him a Pulitzer Prize, he shows how companies get consumers to buy, often at the expense of their health.

Informative, engaging and often hilarious, Moss also offers lessons on the new world of health food, smart marketing strategies regardless of industry, and the state of journalism today. Hailed as "extraordinary" (University of the Sciences), "powerful" (Epicure) and "riveting" (Robert Wood Johnson Foundation), Moss tailors his remarks to every audience, ensuring they leave deeply informed and with actionable takeaways. 

 

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Rave Reviews About Michael Moss
Michael's call to action and entertaining, informative style transfixed the crowd and triggered many questions from the audience. We were so fortunate to have such a knowledgeable speaker who could communicate his message in a way that kept us rapt. He also sold out his books afterwards, a true testament to his effective presentation.

A Sample of the Groups That Have Hosted Michael Moss
  • Bloomberg LP, Be Well
  • Nestle
  • Epicure
  • UCLA Schools of Medicine and Public Health
  • Seabourn Cruise Line
  • Swedish American Chamber of Commerce
  • Produce Marketing Association
  • The Smithsonian
  • Robert Wood Johnson Foundation
  • Kansas Hospital Association
Journey Inside the Processed Food Industry - Get Sharable Link
Journey Inside the Processed Food Industry
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Explore Michael Moss's Talks
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Salt Sugar Fat: How the Food Giants Hooked Us

Some of the most profitable food companies of the last half century are knowingly manipulating salt, sugar, and fat to addict us to their products. And it’s working. The industry rakes in a trillion dollars a year. Meanwhile, one in three adults, and one in five kids, is clinically obese, and the to ...

Some of the most profitable food companies of the last half century are knowingly manipulating salt, sugar, and fat to addict us to their products. And it’s working. The industry rakes in a trillion dollars a year. Meanwhile, one in three adults, and one in five kids, is clinically obese, and the total economic cost of this health crisis is approaching $300 billion a year. How did we get here, and what can we do? In this compelling talk, Michael Moss offers an empowering narrative, grounded in meticulous, often eye-opening research. He takes us inside the labs where food scientists are enhancing the “mouthfeel” of fat by manipulating its chemical structure. He shows how food companies are adapting marketing techniques from tobacco companies, and expanding into new, international markets. And he talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Based on the bestselling book that has started a necessary national conversation, Moss’s keynote offers an objective and sweeping take of the problems, and the many solutions. You will never look at a nutrition label, or the food on your plate, the same way again.

Is That Really Healthy?: Debunking Myths and Better Understanding the New World of Health Food

Acai bowls. Cold-pressed juices. Gluten-free snacks. The market surrounding health foods has exploded in recent years, and the conversation surrounding how diet contributes to a truly healthy lifestyle has grown increasingly louder. In this informative and empowering keynote, Michael Moss takes a de ...

Acai bowls. Cold-pressed juices. Gluten-free snacks. The market surrounding health foods has exploded in recent years, and the conversation surrounding how diet contributes to a truly healthy lifestyle has grown increasingly louder. In this informative and empowering keynote, Michael Moss takes a deep dive into the world of health, wellness and “self-improvement,” providing science-backed, fact-based research on what actually works and how to avoid getting sucked into the latest fad. Debunking some prevalent myths, and providing audiences with simple and easy tools to promote healthy habits and reduce their reliance on salt, sugar and fat, Moss’ keynote leaves audience thinking and energized to make positive adjustments to their daily lives. Filled with humility and humor, Moss tailors his talk to every audience, ensuring it is accessible and actionable for audiences worldwide. 

Becoming Kale: Lessons in Smart Marketing

What makes people tick and products popular? In this fascinating program, Michael Moss takes audiences inside the world of smart marketing, unpacking lessons from his New York Times Magazine cover story: Broccoli’s Extreme Makeover. Having worked with a leading advertising agency to create an experi ...

What makes people tick and products popular? In this fascinating program, Michael Moss takes audiences inside the world of smart marketing, unpacking lessons from his New York Times Magazine cover story: Broccoli’s Extreme Makeover. Having worked with a leading advertising agency to create an experimental mass marketing campaign for broccoli, Moss reveals how the same masterful, strategic and, at times, manipulative, tactics of the biggest brands in the food industry (from Coca-Cola to General Mills) can work to sell any product regardless of its seeming unpopularity. Shedding light on the psychology, precise data collection and statistical analysis that goes into the most ingenious marketing campaigns, Moss provides actionable lessons and entertaining anecdotes for consumers and businesses alike, regardless of industry.

The State of Journalism: Investigative Reporting in the Age of Fake News

Pulitzer Prize-winning investigative reporter Michael Moss sheds light on the state of journalism today, and the challenges of in-depth reporting in the age of click-bait headlines and fake news. From his on-the-ground reporting during the Iraq War to his work uncovering the dangers of contaminated ...

Pulitzer Prize-winning investigative reporter Michael Moss sheds light on the state of journalism today, and the challenges of in-depth reporting in the age of click-bait headlines and fake news. From his on-the-ground reporting during the Iraq War to his work uncovering the dangers of contaminated meat, Moss takes audiences inside the at-times dangerous world of investigative journalism, revealing what it takes to obtain official documents, work with sources, and the painstaking process of fact-checking. Providing insightful and engaging commentary on how to address the public’s growing demand for reliable news sources, and why long-format, investigative journalism is hard to come by in today’s media environment, Moss’ talk is both a fascinating reflection on journalism’s past and a prescription for its future. 

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<p>MichaelMossBooks.com</p>

MichaelMossBooks.com

#1 New York Times Bestseller - Salt Sugar Fat by Michael Moss

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<p>Attention Meeting Planners: Michael Moss is wonderful to work with and understands the customer service aspect of being a professional speaker</p>

Attention Meeting Planners: Michael Moss is wonderful to work with and understands the customer service aspect of being a professional speaker

He makes himself available for a pre-event call or interview, customizes his presentation to suit your audience and event, and sends his presentation to the host early for feedback.  He is mindful of his hosts’ budget.  In general, he lives in a place of “yes” and enjoys speaking and meeting the hosts.

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<p>The NY Times</p>

The NY Times

Michael Moss is an investigative reporter with The New York Times. Michael Moss's writing focuses on the food industry in context of health, safety, nutrition, politics, marketing, corporate interests, and, finally, the power of individuals to gain control of what and how they eat.

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Biography

Michael Moss is a Pulitzer-prize winning journalist and the author of Salt Sugar Fat: How the Food Giants Hooked Us, a #1 New York Times bestseller published in 2013 by Random House.

He is currently working on a second book about food and addiction for Random House, Hooked: Food and Free Will.

From 2000 until 2015, he was an investigative reporter with The New York Times, reporting most recently on the processed food industry. In 2010, he won the Pulitzer Prize for Explanatory Reporting for his investigation of the dangers of contaminated meat. His hamburger article was the centerpiece of a body of work focused on surprising and troubling holes in the system to keep food safe.

Before joining The Times, Moss was a reporter for The Wall Street Journal, New York Newsday and The Atlanta Journal-Constitution.

He was a finalist for a Pulitzer Prize in 2006 for his reporting on the lack of protective armor for soldiers in Iraq, and in 1999 for a team effort on Wall Street’s emerging influence in the nursing home industry. He received an Overseas Press Club citation in 2007 for stories on the faulty justice system for American-held detainees in Iraq. 

Moss is a former adjunct professor at the Columbia University Graduate School of Journalism, and has had fellowships with the German Marshall Fund and the Gannett Center for Media Studies. In 1983 he covered an expedition up the West Ridge of Mount Everest in Nepal.

Born in Eureka, Calif., Moss attended San Francisco State University.  He lives in Brooklyn with his wife, Eve Heyn, a communications specialist on global health matters, and their two boys.