Maddy Dychtwald

  • Author, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better and Cycles: How We Will Live, Work and Buy
  • Co-founder and Senior Vice President of Age Wave
  • Expert on Lifestyle Trends

Author, speaker and Age Wave co-founder Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace and our lives.

A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society.  Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR.  She is also a popular contributor to The Huffington Post and ThirdAge.com.

 

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Rave Reviews About Maddy Dychtwald
“Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received.”

A Sample of the Groups That Have Hosted Maddy Dychtwald
  • Washington Wine Commission
  • SunAmerica Marketing, Inc.
  • AIM Distribution
  • Medical Case Management Association
  • Coca-Cola USA
  • Harris Methodist Health Services
  • Design Association
  • Direct Marketing Association
  • Choice Hotels
  • Missouri Credit Union System
Explore Maddy Dychtwald's Talks
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How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

Increasing longevity, declining fertility and aging baby boomers are triggering an enormous age wave. This demographic tsunami has the potential to create ground-breaking opportunities and equally compelling social and financial challenges. This informative, motivating and entertaining presentation ...

Increasing longevity, declining fertility and aging baby boomers are triggering an enormous "age wave." This demographic tsunami has the potential to create ground-breaking opportunities and equally compelling social and financial challenges.

This informative, motivating and entertaining presentation will explore: How will people use their newfound "longevity bonus?" Why will the "cyclic" lifeplan replace the traditional "linear" model? How will aging boomers change established paradigms of work, leisure, learning and retirement as well as lifetime brand loyalty? What's the most effective way to market and sell to "middlescent" boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?

Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

The convergence of rising longevity, today’s uncertain economy, and widespread insufficient savings has reset the retirement clock. Yet highly acclaimed Age Wave research reveals that the new retirement could be a good thing—for individuals, the consumer marketplace, and financial-planning professio ...

The convergence of rising longevity, today’s uncertain economy, and widespread insufficient savings has reset the retirement clock. Yet highly acclaimed Age Wave research reveals that the new retirement could be a good thing—for individuals, the consumer marketplace, and financial-planning professionals.

Why has financial peace of mind become far more important than wealth? How will women’s rising financial power transform the field of retirement planning? How will the demands of eldercare, sibling care, grandparenthood, singlehood, and “rehirement” impact retirement planning? This presentation will explore these questions and reveal how to safeguard a successful retirement while avoiding the five retirement “wildcards” that threaten to shatter dreams.

Influence: A New Era of Women, Money, and Financial Planning

A critical mass of women—bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth—are assuming increasingly powerful roles in financial management. The financial services industry must recalibrate in order to court this influential client base. Drawin ...

A critical mass of women—bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth—are assuming increasingly powerful roles in financial management. The financial services industry must recalibrate in order to court this influential client base.

Drawing on insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, and decades of proprietary Age Wave research, Maddy answers questions such as: What are the core values/characteristics defining women investors? How will greater longevity catalyze women to plan more effectively for retirement? How do new family interdependencies impact women and their approach to money? How can financial service professionals most effectively communicate with women?

The Longevity Revolution: The Future of Health and Health Care

Whether we live our increasingly longer lives with vitality and purpose or with sickness and suffering will greatly depend on our ability to reshape the skills, services, and incentives of our current health care system. This presentation provides a visionary glimpse into the future, outlining the c ...

Whether we live our increasingly longer lives with vitality and purpose or with sickness and suffering will greatly depend on our ability to reshape the skills, services, and incentives of our current health care system.

This presentation provides a visionary glimpse into the future, outlining the critical course corrections required to support healthy aging and productive longevity. Topics covered include: preventing, delaying, and eliminating horrific diseases of aging (such as Alzheimer’s) with scientific breakthroughs, training health care professionals to become “aging-ready,” making disease prevention a national priority, shifting from hospitals and nursing facilities to home-based care with new technologies and emerging community services, and establishing a humane approach to end-of-life care.

Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement, and Success

For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each generation has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models, and marketplace preferences.  This hig ...

For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each generation has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models, and marketplace preferences. 

This high-impact presentation will examine the key social forces that have shaped each generation and produced their distinct, core lifetime characteristics. Proven generation-specific strategies for attracting and retaining valuable talent will be revealed, based on their specific career hopes, responses to styles of management, motivation drivers, and measures of success.

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Biography

Maddy Dychtwald is an internationally recognized author, entrepreneur, business advisor and thought leader on how population aging, increasing longevity, and the ascent of women’s power are transforming the marketplace, the workplace, and our lives. Since co-founding Age Wave more than 30 years ago, more than half of the Fortune 500 have been clients - in industries ranging from pharmaceuticals and medical technology to automotive design and retail merchandising.

She has led numerous studies on the subject of women, power and finances, including “The Allianz Women, Money, and Power Study” and “A New Era of Women and Financial Planning” for LPL. She is currently leading a new initiative on “Women, Longevity and Money” for Bank of America Merrill Lynch.

Maddy is the author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better; Cycles: How We Will Live, Work, and Buy, and co-author of an illustrated children’s book on personal reinvention, Gideon’s Dream: A Tale of New Beginnings. Her books have been translated into five foreign languages and continue to make an impact worldwide. A highly sought-after speaker, Maddy has addressed more than 300,000 business and social service leaders worldwide, and organizations including the American Society on Aging, Allstate Insurance, Blue Cross/Blue Shield, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, National Association of Educators, the Network of Executive Women, and The World Future Society.

She is regularly featured in prominent national media, including Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC, and NPR. She is an ongoing contributor to the Wall Street Journal’s Retirement Expert Panel where she had the top wealth-management expert post for 2017 based on reader traffic. She also regularly contributes to The Huffington Post, thirdage.com, and caring.com.

Together with her husband Dr. Ken Dychtwald, Maddy recently received the prestigious Esalen Prize for outstanding contributions to advancing the human potential of aging men and women worldwide. Maddy is also a founder of the nonprofit organization Women Against Alzheimer’s and serves as a board member of the BrightFocus Foundation, which funds early stage research to eradicate diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Braintrust gearing up to globally crowdsource innovation solutions to end Alzheimer’s disease.

Maddy is passionate not just about longevity as a demographic phenomenon, but living a long life with good health, vitality, and purpose. She is personally focused on fitness, eating well, and meditation - and traveling the world with her family.