Laura Schwartz

  • Author of "Eat, Drink & Succeed", Former White House Director of Events

Laura Schwartz is a dynamic professional speaker and internationally recognized television commentator. But when she arrived at the White House in January of 1993, she was just a 19-year-old student with no political connections and no way of knowing what was about to come next. She quickly landed a volunteer position answering phones in the press office, but that was just the beginning. She climbed her way up the ranks of the Clinton Administration, as the Midwest Press Secretary, Director of Television and, ultimately, Director of Events, where she produced the President’s events on the world stage. In this book, and in her internationally acclaimed Eat, Drink and Succeed lecture series, Laura shares her secrets to success, revealing essential networking tools that will increase sales, productivity and leadership, and propel you to the next level in business and beyond.

 
  

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Rave Reviews About Laura Schwartz
Behind the scenes at the White House, Laura saw firsthand that we can best ‘achieve ourselves’ by helping others, but that doing so requires us to go beyond our good intentions with a determination not to be distracted and a commitment to building partnerships with those who share our goals.

A Sample of the Groups That Have Hosted Laura Schwartz
  • The Florida Acquarium
  • Successful Meetings Magazine
  • Northern Trust Women’s Leadership Council
  • TX Society of Association Executives
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Eat, Drink & Succeed

Based on Laura's book, this keynote shows how to use the positive power of networking to your advantage. Laura's presentation is humorous and engaging, but that’s not what makes it powerful. What makes it powerful is that it’s immediately actionable. For the attendee, the new networking knowledge c ...

Based on Laura's book, this keynote shows how to use the positive power of networking to your advantage.


Laura's presentation is humorous and engaging, but that’s not what makes it powerful. What makes it powerful is that it’s immediately actionable. For the attendee, the new networking knowledge can be applied instantly to the conference at hand. This presentation outlines purposeful skills that inspire leadership and drive performance. It becomes the centerpiece for a truly productive conference. Eat, Drink, & Succeed is more than a series of anecdotes; it’s a compelling story that’s packed with networking tools and knowledge. Laura’s behind the scenes stories of the White House, Dreamworks, Oprah and beyond illustrate just how useful these skills are for the savvy professional, regardless of industry or career path.
One key technique Laura employs is flipping the definition of networking, empowering her audience to continue growing their networks and opportunities by adopting the mantra, “What can I do for you?” instead of the more typical mentality that asks, “What can you do for me?” She explains how positive, powerful networking involves mentoring and leading both inside and outside of the office, resulting in beneficial outcomes for all sides. She shares her techniques – including insider tips about effective follow-ups and how to leverage the powers of preparation, introductions and engaging conversations, among others – and provides attendees with the means to turn a brief meeting, break room conversation, lunch or “optional” social occasion into a valuable opportunity.

Eat, Drink & Succeed motivates, engages, and most importantly, it drives action.

Lead First

This keynote presents a unique and dynamic approach to leadership, incorporating over 200 years of U.S. presidents, first ladies and their stories. As a witness on the front lines of climatic celebrations as well as moments of great gravity, determination and leadership, Laura achieved a rare perspe ...

This keynote presents a unique and dynamic approach to leadership, incorporating over 200 years of U.S. presidents, first ladies and their stories. As a witness on the front lines of climatic celebrations as well as moments of great gravity, determination and leadership, Laura achieved a rare perspective on the private and public moments of first families and global leaders. In this unforgettable program, Laura reveals the behind-the-scenes lessons learned in action at the White House. Using inspiring stories and visuals, she shares valuable takeaways from the earliest White House inhabitants, along with first-hand accounts of defining moments during the Clinton administration to illustrate real lessons in leadership we all can put to use in our daily lives as we work with our customers and colleagues.

This presentation is often adapted for women’s groups and corporate leadership teams

RETURN ON EXPERIENCE: The Road to R.O.E.

Return on Investment (ROI) may be the traditional way to measure value in a company or project, but the Return on Experience (R.O.E.) is an encompassing approach to how we can increase the value and quality of our experiences. This motivating keynote is based on Laura’s 2013 TED Talk, “Invented Here ...

Return on Investment (ROI) may be the traditional way to measure value in a company or project, but the Return on Experience (R.O.E.) is an encompassing approach to how we can increase the value and quality of our experiences. This motivating keynote is based on Laura’s 2013 TED Talk, “Invented Here: The Present,” and it investigates the importance of being present in life, work, play and our communities rather than simply going through the motions. It outlines an executable approach to staying in the moment, that helps its audience become more valuable to their companies, customers, organizations, families, relationships and own selves. Laura will inspire you to turn the ‘optional’ into ‘opportunity’ and achieve your goals as she provides specific tools to maximize day-to-day R.O.E. at your conference, in your offices and at home.

SETTING THE BAR

What can you accomplish? For inspiration, look to what the greats have done in the past. This keynote covers “bars” set by female leaders who have changed history and forged the professional community landscape that women excel in today. Laura takes the audience on a journey that explores the lives ...

What can you accomplish? For inspiration, look to what the greats have done in the past. This keynote covers “bars” set by female leaders who have changed history and forged the professional community landscape that women excel in today.
Laura takes the audience on a journey that explores the lives of notable women from around the world and across a variety of fields – such as Eleanor Roosevelt, Margaret Thatcher, Rosa Parks, Hillary Clinton and Oprah Winfrey – to better understand how women today are shaped by the skills, strength and struggles of those who came before them. By also looking at those individuals who set the bar for these famous women, Laura shows the audience how they, too – as women who are leaders, mothers, spouses, sisters and friends – set the bar for themselves, their families and other women every day, whether or not they realize it.

The message resonates with women of all ages in every stage of their careers and lives. Whether it is a corporation, industry association or nonprofit, Laura will ensure her message relates to your audience. Laura can develop an even stronger connection with the audience by incorporating your organization’s own founders, leaders or other strong women your audience identifies with to demonstrate how they “set the bar.”

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Biography

Laura Schwartz, the Director of Events for the Clinton Administration, created and executed more than 1,000 White House events including State arrival ceremonies and dinners, America’s Millennium Celebration and NATO’s 50th Anniversary. While producing the President’s events on the world stage, Laura demonstrated the ability to inspire a nation and the world through powerful productions. She arrived at the White House with no political connections at just 19 years of age and volunteered, answering phones in the press office. Immediately proving her value, Laura climbed her way up the ranks to Staff Assistant, the Midwest Press Secretary, the Director of Television, and ultimately, the White House Director of Events. Following the administration, Laura travelled the world with Former President Clinton for his Foundation and Global Initiative.

In her book, Eat, Drink & Succeed! Climb Your Way to the Top Using the Networking Power of Social Events, Laura shares the secrets to building powerful, effective partnerships in our companies, communities and beyond, adding color with personal anecdotes from her life and White House years. As a professional speaker she takes those same details to stages, boardrooms, classrooms and ballrooms around the world in her acclaimed speaking series to empower, motivate and inspire each audience to Eat, Drink & Succeed!

Laura appears regularly as an international television commentator speaking about leadership, networking and world events. She covered the 2008 presidential campaign for the CBS Early Show, was the on-air political contributor for Fox News Channel from 2004 to 2007, a regular on Sir David Frost’s Frost Over the World, and the special correspondent to Larry King Live and CNN for the 2008 presidential primaries. Today, Laura appears on the BBC World News, China’s CCTV, and BBC Wales. Laura’s nonpartisan commentary is well respected both domestically and internationally.

Laura has been taking her empowering presentations to stages across the world since 2001 and is well known for her dynamic keynotes and as a mistress of ceremonies for multi-day conferences and events. Whether addressing an intimate gathering of 30 or a crowd of 30,000, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura has received high marks for her work as emcee for several prominent organizations and charitable events, including the Hilton Worldwide, Essilor North America, Financial and Insurance Conference Planners’ (FICP), and the American Heart Association’s Heart Walk.

Laura is widely recognized for her civic, philanthropic and professional leadership and has won numerous awards and accolades. In 2015, Laura was the first American woman to be featured as the cover story of The SME Advisor, the UAE’s leading entrepreneurial magazine and appeared as a featured contributing writer to Fast Company Magazine. She has been named one of the Best Keynote Speakers by Meetings and Conventions magazine as well as Successful Meetings magazine, and is also a member of the National Speakers Association. She serves on the boards of the American Heart Association, the Clean the World Foundation, Common Threads and Event Solutions magazine. She was named one of the “100 Most Influential Women in Chicago” by Today’s Chicago Woman magazine and named one of Chicago’s “Most Bold and Beautiful” by Chicago Magazine for her community involvement. In 2009, the prestigious Oxford Union in England invited Laura to speak on the Foreign Policy Legacy of the United States and the role of Women in the World. Laura travels extensively both domestically and internationally to work with Fortune 500 companies, independent businesses, industry associations, universities and nonprofit organizations, motivating people from all over the world to reach their fullest potential!