One Red Paperclip: Anything is Possible
The incredible tale of upgrading a single red paperclip for a house— in just one year and 14 trades.
Social Networking: The Power of the Internet
MacDonald illustrates how social networking can gain incredible momentum that may work for or against you, and shares how to capture that highly-coveted "media buzz."
Bigger and Better: Reaching Your Goals
Why stop now when your next goal is just around the corner? MacDonald inspires the audience to dream big and proves you can just get out there and go for it.
The Worst Online Marketing Advice of All Time ... Ever
A hilarious offering of terrible online marketing tips that Kyle learned on his One Red Paperclip journey. This advice is so bad, it will force your audience to think about marketing in a brand new light (while laughing hysterically).
Have You Heard about the Guy Who...?
Kyle provides examples similar to his One Red Paperclip project that attained International headlines. In a world where every organization is trying to stand out, this presentation teaches us about low-budget (and entertaining) ways that marketing projects gained country-wide attention.
Kyle MacDonald had a paperclip. One red paperclip, a dream, and a resume to write. He wanted something bigger than a paperclip. He wanted a house. So he put an ad on Craigslist, the popular classifieds website, with the intention of trading that paperclip for something better. A girl in Vancouver offered him a fish pen in exchange for his paperclip. He traded the fish pen for a doorknob and the doorknob for a camping stove. Before long he had traded the camping stove for a generator for a neon sign. Not long after that, avid snow-globe collector and television star Corbin Bernsen and the small Canadian town of Kipling were involved, and Kyle was on to bigger and better things.
Originally from British Columbia, Canada, Kyle MacDonald has spoken to thousands all over the world about the lessons that he learned from trading a red paperclip to a house. He has been interviewed by 20/20, The Today Show, Good Morning America, MSNBC, BBC, CBS, CNN, City TV, Global, USA Today, Maclean’s, The New York Times, The New York Post, In Touch magazine, VH1, MTV, The National Examiner, Reader’s Digest, The Los Angeles Times, The Wall Street Journal, The Washington Post and The Toronto Star. He's been on Japanese television (multiple times) and on stage with Alice Cooper at a concert in Fargo.
In addition to his appearances, Volkswagen Spain and Grolsch Beer made TV commercials based on the story, and Kyle starred in a Mastercard commercial that played off of the Red Paperclip story.
Kyle published his story One Red Paperclip: Or How an Ordinary Man Achieved His Dream with the Help of a Simple Office Supply in 2007. In it, Kyle takes you on a journey around the globe as he moves from paperclip holder to homeowner in just fourteen trades. With plenty of irreverent and insightful anecdotes and practical tips on how you can find your own paperclip and realize your dreams, he proves it’s possible to succeed in life and achieve your dreams on your own terms. Quirky and inspirational, this story of a regular guy and a small, red, now-legendary paperclip will have you looking at your office supplies-and your life-in a whole new way.
Kyle is the proud holder of two Guinness World Records: one for Most Successful Internet Trade, the other for erecting the World's Largest Red Paperclip.