Johnny 'Cupcakes' Earle

  • America’s #1 Young Entrepreneur
  • Founder, Johnny Cupcakes
  • Branding Expert

Does your brand have 'groupies?' Do your customers obsess over your product or service? Do you have raving fans spreading the word worldwide? This level of hysteria is what drives the planet's fastest growing brands. Named America’s #1 young entrepreneur by Business Week, profiled in the New York Times, NPR, MTV, Forbes, Newsweek and The Boston Globe, and featured in Inc. magazine as one of the world’s fastest growing independent businesses—there is only one man that knows the answer to that question—Johnny Earle, the founder of Johnny Cupcakes. 

After 5 global store openings, he inspires fans to camp out for weeks ahead of time and high profile collaborations such as The Simpson's, Looney Tunes and Nickelodeon. Johnny is now sharing his secret recipe for viral business and marketing success through his high impact keynote speeches.

 
  

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Rave Reviews About Johnny 'Cupcakes' Earle
Johnny was an excellent speaker—informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one's passion to achieve success!

A Sample of the Groups That Have Hosted Johnny 'Cupcakes' Earle
  • The Quincy Chamber of Commerce
  • L'OREAL
  • The Works Sydney
  • Quincy Chamber of Commerce
  • Momentum Worldwide
  • Wieden+Kennedy
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Viral Business: Inspiring Customer Loyalty

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can ...

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

  • Capitalizing on Cut Through: how to stand out in a saturated market
  • Your Personal Brand: how everything about your first impression counts
  • Experiential Drivers: creating employee, team and consumer experiences that people shout about
  • Effective Innovation: taking existing genius and growing it!

Millennial Engagement: Contemporary Leadership

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s. There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. ...

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

  • Focus Pocus: when the stakes are high, how do we keep our teams focused and driven?
  • Happiness Hypotheses: get your team to fall in love with what they do
  • Supportive Leadership: how do we create a culture where failure is appreciated?
  • Brand Alignment: simple tools to embody the brand in and out of work hours

Kick Start: Empowering Entrepreneurs

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage : including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer! With utter convictio ...

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage : including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination : and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

  • Defining your brand: creating a product that people can believe in
  • Money talks: how you can generate cash to get up and running
  • Getting back up: how to fail in style, and get back up for more
  • Keeping the focus: simple tricks for keeping your head in the game

Be Your Own Brand: The Ultimate Branding Tool Box

If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand? Nobody understands th ...

If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

Key takeaways include:

  • SHINY PACKAGES – simple tricks that you or your team can use to stand out
  • DISRUPTIVE MARKETING – ways to create a buzz that people share
  • FIRST UP – how to take a ‘great’ first impression and make it unforgettable
  • CUT THROUGH – the messaging you can use to ensure you are remembered

Tailored Presentations: Uniquely Suited to the Needs of Each Client

Some of the key takeaways Johnny will include are: How to gain impact from the smallest changes How to stand out and stay relevant in a world full of distractions and competition Simple tools for effective delegation The ONE calculated risk everyone should try How to gain word of mouth advertising ...

Some of the key takeaways Johnny will include are:

  • How to gain impact from the smallest changes
  • How to stand out and stay relevant in a world full of distractions and competition
  • Simple tools for effective delegation
  • The ONE calculated risk everyone should try
  • How to gain word of mouth advertising
  • The value of creating unique experiences
  • The importance of the first impression: How your business card, resume, or website could make or break an opportunity
  • The power of packaging
  • Creating and growing a community of loyal customers

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Biography

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes' logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations.

In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.