Jim Messina

  • White House Deputy Chief of Staff (2009-2011)
  • Campaign Manager for President Obama's successful 2012 re-election campaign
  • Senior Strategic Adviser for David Cameron’s EU referendum campaign
  • National Chair, Organizing for Action

When political strategist Jim Messina used big data and technology to help President Barack Obama win a second term in the White House, Bloomberg Businessweek called it “the highest-wattage crash course in executive management ever undertaken.” Since then other nations' governments, including the European Union and UK Prime Minister Theresa May, have brought Messina into their camps to help them win their fights.  Businesses are also taking advice from Messina as they try to use big data and technology to break into new markets, win a competitive play, and harness consumer loyalty. Audiences who hear Messina speak are wowed by his quick and sharp insights of the business of politics and the levers that surge campaigns forward.


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Rave Reviews About Jim Messina
Jim Messina was fantastic! Everyone loved him and what he had to say...I would recommend him to anyone.

A Sample of the Groups That Have Hosted Jim Messina
  • Global Retail Marketing Association
  • Swedma
  • FairWind Partners
  • Americans for the Arts
  • Marcus Evans
  • New York eHealth Collaborative
  • Western Energy Institute
  • Americans for the Arts
  • Healthcare Services Corporation
  • NMA/IAB Norway
Think Beyond Targeted Marketing - Get Sharable Link
Think Beyond Targeted Marketing
Revolutionizing President Obama's Campaign
Jim Messina and Karl Rove at SALT 2016
Jim Messina - GRMA Leadership Forum, Full Speech
Explore Jim Messina's Talks
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The Moneyball President: How the Obama Reelection Campaign Handled Its Business—and Why It Matters for Yours

As the campaign manager of President Obama’s reelection effort, Jim Messina upended the way that cutting-edge organizations think about strategy, marketing, and branding—reinventing the modern political campaign and pioneering tools, technologies, and tactics that will transform global b ...

As the campaign manager of President Obama’s reelection effort, Jim Messina upended the way that cutting-edge organizations think about strategy, marketing, and branding—reinventing the modern political campaign and pioneering tools, technologies, and tactics that will transform global business, too. In this talk, Messina tells the behind-the-scenes story of Obama for America 2012, from the month he spent soliciting Silicon Valley’s smartest CEOs for their advice – including Steve Jobs and Eric Schmidt – to his successful launch of a $1.1 billion start-up. He reveals three critical insights about how dramatically the world has changed in a few fast years. And he suggests three lessons for how consumer-facing companies can prosper not just in spite of these changes, but by embracing them.

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Featured News
<p>Jim Messina spearheads data-driven predictions of 2018 and 2020 elections</p>

Jim Messina spearheads data-driven predictions of 2018 and 2020 elections

JIM MESSINA is a data-driven guru hired by nations, candidates and organizations to identify key levers that determine loyalty to an idea. In his recent and widely-shared Politico op-ed, Messina revealed what we can learn from the 2016 election that will influence the 2018 and 2020 outcomes. He focused on targeted groups who helped decide the 2016 election—specifically white voters in Michigan, Pennsylvania and Wisconsin—to shed light on the levers of loyalty and shifting demographics that have big implications for the future political landscape. And Messina brings this same data-driven approach to his keynotes, to both decode the implications of political trends, as well as reveal how businesses across industries can tap into big data to improve their own marketing strategies. Whethershedding light on what to expect from midterm elections, or helping businesses use data and tech to harness consumer loyalty, Messina is heralded for infusing his keynotes with razor-sharp analysis.  As Healthcare Services Corporation raved: "Jim Messina was fantastic!...I have had many employees tell me this was the best speaker I have had yet...and I have hired several good speakers over the years. His speech was fascinating with so many takeaways that can be applied throughout our division."

Read more about Jim Messina's recent findings>>
<p>Rove and Messina engage with wit and substance at SALT 2016</p>

Rove and Messina engage with wit and substance at SALT 2016

Skybridge Capital hosted its 8th annual SALT Conference, which is known as the Super Bowl of Financial Conferences and a dynamic forum of leaders from business, politics, and entertainment. The Economist compares the event to Davos, but the speaker lineup and Vegas vibe give the event incomparable pizazz. Democratic strategist JIM MESSINA and Republican strategist KARL ROVE participated in a panel entitled, The American President: A Debate on the 2016 Election, and delivered witty and engaging insights on the election process and the dramatic twists and turns in the race to the White House. Both have been senior presidential advisors with a deep and substantive understanding of the political dynamics railing America. Add to the mix, Rove's breadth of historical knowledge and Messina's expertise in data analysis and you have the secret sauce that makes for a powerful political debate.

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<p>Messina Talks Election 2016 with Sky News Host Dermot Murnaghan</p>

Messina Talks Election 2016 with Sky News Host Dermot Murnaghan

Political strategist JIM MESSINA shares thoughts on Election 2016 from the left and right and provides insights on why he thinks the political polling system is broken. He also touches on the similarities between President Obama, Hillary Clinton and David Cameron.

<p>The Messina Group - Data Driven Strategy to Achieve Your Goals</p>

The Messina Group - Data Driven Strategy to Achieve Your Goals

Jim Messina heads The Messina Group with the belief that the best solutions are based on the best data. The foundation of The Messina Group’s data analytic strategies lie in the 2012 Presidential election which will forever be known as the breakthrough of “big data” in American politics. It was the Obama for America campaign that employed cutting-edge data collection strategies and analytic approaches to most effectively mobilize and manage its resources. Applying the techniques from this historical campaign, The Messina Group works with organizations to target and increase their potential customers, supporters, or voters.

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<p><strong>Sold Out Debate with Political Masterminds Rove & Messina</strong></p>

Sold Out Debate with Political Masterminds Rove & Messina

ROVE & MESSINA faced off at the EY Strategic Growth Forum with a dialogue that was insightful, engaging and, "at times, downright funny." If you are looking for a crowd pleasing debate duo for this heated political season, this is your team.  

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The mastermind behind President Obama’s 2012 re-election campaign, Jim Messina seized the reins on what Bloomberg Businessweek dubbed “the highest-wattage crash course in executive management ever undertaken”—and succeeded, earning the President another term in the White House. With the guidance of technology’s foremost leaders, Messina abandoned every step of a traditional presidential campaign and merged technology and politics in a way that was both unpredictable and unprecedented. Messina’s strategies established the modern presidential campaign—Google’s Executive Chairman Eric Schmidt called it “the best-run campaign ever.”  

The American Association of Political Consultants later crowned him the Campaign Strategist of the Year.

In January 2013, the Obama administration announced the launch of Organizing for Action, a new advocacy organization that will promote President Obama’s policies, with Jim Messina as national chair.  That same year, Messina became Co-Chair of Priorities USA, the Super Pac backing Hillary Clinton’s campaign for President.

In 2013, Messina also launched The Messina Group. In this role, Messina provides strategic consulting to political campaigns, advocacy organizations and businesses. In this capacity, Messina served as senior advisor to Prime Minister David Cameron’s surprising 2015 electoral victory, which handed him an unforeseen majority.  The Messina Group has offices in Washington, DC, New York, London and San Francisco and advises numerous entities, including Uber and Airbnb.

Jim Messina served as Deputy Chief of Staff to President Barack H. Obama from 2009 to 2011, where he was integral to the passage of the landmark health care and economic stimulus bills, in addition to serving as the campaign manager for Obama’s successful 2012 re-election campaign. He previously served as Director of Personnel for the Obama-Biden Presidential Transition and as national chief of staff for Obama for America in 2008.

Messina joined the Obama campaign from the office of U.S. Senator Max Baucus (D-MT), where he was chief of staff. He previously held the same position for U.S. Senator Byron Dorgan (D-ND) and U.S. Rep. Carolyn McCarthy (D-NY). 

He is a proud graduate of the University of Montana and sits on the boards of HyperLoop Technologies, LanzaTech, Vectra Networks, Privacy.com, and the United States Soccer Foundation. He also serves on the advisory boards of Google’s Advanced Technology and Projects Group, Opower, and the Montana Land Reliance.