Jackie Freiberg

  • International Bestselling Author
  • Authority on Business and Leadership

For over 27 years, Jackie Freiberg has been on a mission to expose the unconventional, business-best practices of globally admired leaders. She is recognized as one of the “Top 30 Best Minds on Leadership” and is one of the most sought after female business speakers in the nation. She is both business-minded and inspiring.

An authority on the cool things companies do to succeed, she can show you how unconventional business practices have become conventional —and profitable—wisdom. Jackie Freiberg is one of today's savviest female business authorities and a connoisseur of gutsy leaders willing to take risks— showing audiences how those strategies transformed their organizations into more competitive, more profitable and more enjoyable places to work. 

 
  

Add to my speaker list
Jackie Freiberg headshot
Rave Reviews About Jackie Freiberg
Jackie, your insightful stories and examples of businesses that have built their success on innovative leadership were right on target and very applicable. Your message really resonated with our audience. You engaged them with your perceptions on hiring and managing employees and building customer loyalty, and our audience left inspired, energized, empowered, and ready to be 'gutsy' leaders within their own business operations.

A Sample of the Groups That Have Hosted Jackie Freiberg
  • Do it Best Corp.
  • CVS Health
  • Smurfit Kappa
  • CHRISTUS Health
  • The Ryland Group, Inc.
  • Hallmark Cards
  • Allstate Insurance Company
Keynote Highlights Reel | [4:55] - Get Sharable Link
Keynote Highlights Reel | [4:55]
(>)
Now
Playing
Leadership! Be the Change
(>)
Now
Playing
TedX: Notice, Lead, Disrupt
(>)
Now
Playing
The ShEconomy
(>)
Now
Playing
Leadership, Engagement & Innovation
(>)
Now
Playing
Leaders Standout: They Question the Unquestionable
(>)
Now
Playing
Explore Jackie Freiberg's Talks
Expand all >

Leadership is a Privilege

If we got rid of your title would people still follow you? Innovation, the will to change and owning the success of a business are the result of leadership. Sadly, the average workplace is well…average. And, you don’t get much of a return on mediocrity. Leadership is a choice, not a position. And l ...

If we got rid of your title would people still follow you?

Innovation, the will to change and owning the success of a business are the result of leadership. Sadly, the average workplace is well…average. And, you don’t get much of a return on mediocrity.

Leadership is a choice, not a position. And leadership has the power to turn average into exceptional. This presentation is about the kind of leadership that chooses service over self-interest and sees people’s talents as gifts to mine vs. assets to be managed. Your leaders will be challenged to see themselves as stewards of people’s potential. Your audience will be given countless suggestions for inspiring people to show up to work every day fully awake, fully engaged and firing on all cylinders.

It’s about finding the passion and GUTS to move the organization in bold, new directions, to step out on to the lunatic fringe where new ideas are given birth and new breakthroughs are found, and the GUTS to blow up the old rules and create new ones.

We unpack the character strengths of gutsy leaders and shows you how these strengths play out in some of the world’s most admired companies.

This presentation equips your leaders with multiple ideas for making your company a BEST PLACE, where the BEST PEOPLE, can do their BEST WORK to make the WORLD BETTER 

The ROI of Culture

Right now, your business has a culture. The question is: Is it intentionally–designed with conscious effort‑-or is it accidental? Whether it’s purposeful or accidental, your culture is influencing your organization’s success right now. What you collectively value, how you do things when no one is lo ...

Right now, your business has a culture. The question is: Is it intentionally–designed with conscious effort‑-or is it accidental?

Whether it’s purposeful or accidental, your culture is influencing your organization’s success right now. What you collectively value, how you do things when no one is looking, and your commonly held rites, rituals, beliefs and expectations define your culture.

Culture touches everything and affects everything—including the inspiration, ingenuity, innovation and accountability people bring to the game. How your employees interact with one another, the passion they have in doing their jobs and the way they treat customers are determined by culture.

What do the most admired companies in the world have in common? What do the most successful CEOs say is their major differentiator? Culture by design. A world-class culture is a powerful competitive advantage because it is extremely difficult to replicate.

The right culture is a magnet for extraordinary talent. The right talent turns customers into brand fanatics with products and experiences they can’t live without.  Culture makes capital dance.

This presentation is about how leaders THINK and what they DO to create, protect and promote a culture that inspires people to bring their best selves to work and make the business truly stand out.

Culture is not Soft, culture is Hard! Culture is a part of your bottom line and it takes fearless leaders to drive results through culture. A purposeful, strategic culture will drive AMAZING RESULTS from the inside-out!

This presentation offers countless examples of fearless leadership, inspired cultures and the bottom line benefits.

Innovation

WHAT IF everyone in your organization had the courage to bring ideas to life? What if they refused to be held hostage by history and demonstrated an active bias against the status quo, a bias for action? What if a critical mass of people in your business had an unflinching desire to risk more, fail ...

WHAT IF everyone in your organization had the courage to bring ideas to life?

What if they refused to be held hostage by history and demonstrated an active bias against the status quo, a bias for action? What if a critical mass of people in your business had an unflinching desire to risk more, fail faster and transform new ideas into powerful, elegant solutions?

Move innovation from a tired cliché to a powerful competitive advantage by getting everyone in your organization to adopt three critical roles: NOTICE, LEAD and DISRUPT.

Innovators NOTICE because they constantly look—for ways to run the business better, differentiate the business more and grow the business faster. Imagine what can happen in your business if everyone started noticing opportunities for process, product, service, business model and brand innovation.

While others walk past problems that have become “White Noise” or simply stand on the sidelines waiting for direction, innovators LEAD by speaking up and stepping into the breach. They don’t wait for permission or make excuses; they make things happen. Imagine the speed with which your business could get out front if people, at all levels, seized the opportunity to lead.

Innovators aren’t afraid to DISRUPT. They have the GUTS to move the organization in bold, new directions, to step out on to the lunatic fringe where new ideas are given birth and new breakthroughs for growth are found.

Enable all people to Notice, Lead and Innovate

Future Trends

What do companies like Nike, Method, Beringer Wine, lululemon, Volvo and Tom’s Shoes, just to name a few know that you don’t know? How do they develop products, services, marketing strategies and brand appeal that reach WOMEN? Why do women prefer some hotels over others? What do some websites do to ...

What do companies like Nike, Method, Beringer Wine, lululemon, Volvo and Tom’s Shoes, just to name a few know that you don’t know?

How do they develop products, services, marketing strategies and brand appeal that reach WOMEN?

Why do women prefer some hotels over others? What do some websites do to attract women that others don’t? Find out how to get the attention of women—a wealthy and purchase powerful demographic that is under-represented, misunderstood and often ignored.

Does your workforce reflect the demographics of the customers you serve? Are your leaders equipped to inspire multiple generations of workers? Are you relevant to a customer that is becoming more diverse?

With the research and insight of an investigative journalist, the storytelling skills of an Oscar-winning director and the experience of a 20-year entrepreneur, Jackie answers these questions and more with insightful and useful examples from companies that get it and some who don’t.

Your audience will get a front-row seat to how progressive companies all over the globe are cashing in on a market opportunity that is bigger than India and China combined—the $20 trillion SheEconomy.

With more wealth, purchasing power, independence and influence than ever, women have become a major social, cultural and economic force. If you hire her, work with her, market to her or simply want to better understand her, this presentation is more than a future trend it is loaded with strategies worth knowing and using.

In this presentation, you will learn what it takes to… Lead to get her (Lead Together) and earn her favor!

Delight Your Customers!

Are you worthy of the loyalty you desire? A brand is a promise of a pending experience. It says to your employees: Come to work here and this is the kind of culture you will experience, these are the kind of leaders you will rub shoulders with and this is the infrastructure, systems and training sup ...

Are you worthy of the loyalty you desire?

A brand is a promise of a pending experience. It says to your employees: Come to work here and this is the kind of culture you will experience, these are the kind of leaders you will rub shoulders with and this is the infrastructure, systems and training support we will give you to succeed.

It says to your guests: Do business with us and these are the kind of competent, impassioned people who will serve you, this is the kind of experience you will have with our products and here’s how our solutions will help you achieve your dreams.

If you deliver on this promise your brand equity goes up; if you don’t it doesn’t.

Powerful brands are created from the inside-out by people who see their work as a cause and live out loud, the values driving the cause.

People; not products and services are the great differentiator because people deliver the brand experience–leaders to employees and employees to customers and guests.

What makes your brand stand out? It’s all about the EXPERIENCE. Borrowing from one of our clients, Vail Resorts, creating the ultimate guest experience starts with employees who…

OWN IT. PERSONALIZE IT. ELEVATE IT.

People Engaged…. Want the WHY!

What if our organizations were as human as the human beings in them? What if we created a culture that deserves the extraordinary gifts and talents our employees bring to the game? What if we could leapfrog engagement for the kind of exhilaration and exuberance that designs world-class products and ...

What if our organizations were as human as the human beings in them?

What if we created a culture that deserves the extraordinary gifts and talents our employees bring to the game? What if we could leapfrog engagement for the kind of exhilaration and exuberance that designs world-class products and creates remarkable customer experiences?

The engagement studies show that in almost every business around the world we have too many…

Dead People Working.

You cannot compete in the world today without innovation and you can’t innovate without a steady flow of fresh ideas from people who are turned on and fired up about what they do. If only one in eight people are fully engaged in and enthusiastic about their jobs, our businesses are screwed.

The fact is, people won’t engage if their work isn’t engaging. People won’t change if there is nothing worth changing for. People won’t levy their voice if no one is listening.

You certainly can’t legislate passion, imagination and initiative; but you can inspire it.

This presentation gives leaders the tools to inspire people at all levels to WANT to make a difference. You will gain insights on what it takes to move beyond WHAT (the job) and HOW (the skills needed to drive results). These days what matters most in driving engagement is the WHY — the mission, purpose and impact of what you do and how you do it. It’s never been more timely than now to reminder your leaders of the three primary questions driving engagement:

Does my manager care? Are my ideas valued? And, is my contribution making a difference?

Change: Do Something Now

Audience Takeaways: Change is a constant, and leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing. Se ...

Audience Takeaways: Change is a constant, and leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing.

See it! Notice what is holding you back, routine, white noise, frivolous distractions.

Enable it! Ideate solutions and what if ideas to life.

Do it! Be the change, reach across functional boundaries, collaborate and engage others to drive positive change.

Lead ToGetHer: Global Trends on Women, Work, Wealth and Wall Street

Audience Takeaways: If you hire HER, work with HER, market to HER, and want to own HER purchasing power, this keynote offers surprising and insightful strategies on what it takes to earn HER time, talent, attention, loyalty and wealth. Ignore HER and your business is doomed. SHE is a $20 trillion ec ...

Audience Takeaways: If you hire HER, work with HER, market to HER, and want to own HER purchasing power, this keynote offers surprising and insightful strategies on what it takes to earn HER time, talent, attention, loyalty and wealth. Ignore HER and your business is doomed. SHE is a $20 trillion economy, it's time to get to know HER.

  • Who is SHE?
  • Where will SHE work?
  • Where does SHE buy?
  • Why does SHE buy?

Learn more about Jackie Freiberg
Follow   Facebook  LinkedIn  Twitter 
Books by Jackie Freiberg
(+)
Tweets by Jackie Freiberg
(+)
Articles
(+)
Biography

Jackie is dedicated to helping leaders create BEST places where the BEST people can do their BEST work to make the world BETTER.

And rumor has it, Jackie is recognized as one of the “Top 30 Best Minds on Leadership” and is one of the most sought-after female business speakers in the nation.

Jackie is NOT into canned speeches. You will never get an off-the-shelf or ready-made speech. When you book Jackie, your speech will be “tailor made,” she will work closely with you to thread your objectives into her message and co-create a keynote that has ROI and lasting impact.

In addition to speaking, Jackie is an international bestselling author, business owner, and a leadership and culture consultant to various executive teams nationwide. She teaches graduate classes part-time at the University of San Diego, School of Leadership & Education Sciences and she also writes and speaks on the SheEconomy, a $20 Trillion female strength to know.

Her books include: the international bestseller, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, its sequel GUTS!, BOOM! (7-timeless choices for inspiring leadership and accountability). NANOVATION (a how-to on innovation) and DO SOMETHING NOW and Be a PERSON OF IMPACT, two quick reads that will change your organization and your life. And most recently, CAUSE!: A Business Strategy for Standing Out In A Sea of Sameness. Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, stronger profitability and growth, all of which the Freibergs document in CAUSE!

 Jackie‘s clients span a wide range of industries and include:

  • Smurfit Kappa •TEDx •Navy Federal Credit Union • National Restaurant Assoc •Medtronic •Johnson & Johnson •Charles Schwab •Eli Lilly •Tampa General Hospital •Kohl’s •Hallmark •Stanford Children’s Hospital CUNA •USAA •PNC Financial •Vail Resorts •Sony •Ken Blanchard Companies •McDonalds •National Life Group •Sundance Resorts •Kiewitt •Victoria Secret •Associated Builders & Contractors  •MorphoTrust •Cisco

Other CREDENTIALS:

  • Corporate Consultant, National Life Group, Corelation, Inc. and National Restaurant Association: Provides keynotes, workshops, consulting and coaching on Engagement, Leadership and Culture.
  • Public Speaking Coach to the United States Marine Corps Recruiting Office. Trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!
  • Member of the Southwest Airlines' Culture Committee. One of only two non-employee members invited to serve on the highly influential leadership committee
  • Executive Consultant, Center for Creative Leadership, provided feedback to executives participating in a five-day Leadership Development Program
  • Manager of Corporate and Professional Programs, University of San Diego's Executive Conference Center
  • Co-Founder University of San Diego's Family Business Institute
  • Founded University of San Diego's Certificate in International Business Program
  • Director University of San Diego's Institute for Quality & Productivity
  • Professor; teaches leadership, public speaking, and communications courses as an adjunct professor
  • HR Specialist, College Recruiter and Employee Communications Manager, NCRCorporation
  • Doctorate degree, Leadership, University of San Diego
  • Master's degree, Communication, San Diego State University
  • Bachelor's degree, Communication, University of New Hampshire