Attacking Life: All I Know About Winning in Golf and Business
One of the most successful athlete-turned-businessmen in history, Greg Norman is equally renowned for his dominance in the boardroom as on the golf course and is legendary for his pursuit of perfection in every facet of life. With more than 90 tournament championships to his name, Norman holds the distinction of defending his No.1 position in the world golf rankings for 331 weeks, the second-longest reign in history. As CEO and Chairman of the Greg Norman Company, Norman is at the helm of a multi-million dollar business empire with over a dozen companies bearing his name across six continents and multiple industries, including consumer goods and services, real estate and investments. In this compelling keynote, Norman inspires audiences to reach the highest possible levels of achievement both personally and professionally, and, as his motto states, truly "Attack Life". Seamlessly weaving actionable business lessons and fascinating personal anecdotes, Norman delves into the key themes of resilience, strategic leadership and innovation, leaving audiences energized and emboldened to excel in business and in life.
A 200 Year-Plan: Leaning into Disruptive Innovation and Building a Brand that Lasts
As CEO and Chairman of the Greg Norman Company, Greg Norman is heralded for being a quick adopter of disruptive technology and leaning in to innovation to build a multi-million dollar business empire that thrives in a world of rapid change. With over a dozen companies bearing his name across six continents and multiple industries, including real estate, consumer goods and services, and investments, Norman has sought-out strategic partnerships and integrated cutting-edge technologies—from his headline-making smart golf course with Verizon Ventures to his competition “Greg Norman’s Search for the Next Great Sports Entrepreneur”—at every step of his esteemed career. In this refreshingly informative keynote, Norman reveals what it takes to build a brand that not only withstands, but thrives, amid change. Sharing the secrets to building a “200 year-plan,” what differentiates marketing from smart marketing, and how to be a disruptor rather than the disrupted, Norman leaves audiences with actionable takeaways and the inspiration needed to successfully lead a business, regardless of industry, into the future.
Becoming “Life Fit”: A Holistic Approach to Health and Wellness At Any Age
Fitness has been a lifelong journey and passion for Greg Norman. A pioneer of the movement surrounding fitness in golf, Norman was the catalyst for getting fitness trailers on the PGA Tour and was the first golfer to actually bring a personal trainer on the road with him. Since retiring from golf, Norman has taken on a new, holistic approach to health and wellness, with a focus on fitness, food and attitude. In this inspiring and informative talk, Norman reveals what it means to be “life fit” and how to achieve complete health for the mind, body and soul regardless of age. Embracing a positive outlook on aging, and opening up about battling back to full recovery from a staggering 13 surgeries, Norman shares his actionable and results-oriented fitness secrets, leaving audiences with the attitude and tools they need to get in the best shape of their life.
Greg Norman in the news
Here is a sampling of GREG NORMAN's media appearances:
Greg Norman sought-out for his business insights by Forbes Podcast
CEO of the Greg Norman Company and Golf’s “Great White Shark” GREG NORMAN was sought-out by Forbes’ Sports Money for two interviews about his business success. First, in a podcast episode entitled, “How Greg Norman Build an Incredibly Valuable Global Brand”, Norman shares how he became among the highest-earning athletes of all-time and developed a diverse and valuable business portfolio. From being an early adopter of innovative tech, to thinking long-term with a 200-year plan, and creating a unified brand vision, Norman’s business insights are valuable for leaders in every industry. He then also participated in a video interview, discussing how he broke into the world of sports marketing, managed to expand into other industries, and the lessons he's learned along the way. Heralded for his pursuit of perfection both on the links and in the boardroom, Norman holds the distinction of defending his No.1 position in the world golf rankings for 331 weeks, the second-longest reign in history. As CEO and Chairman of the Greg Norman Company, Norman is at the helm of a multi-million dollar business empire with over a dozen companies bearing his name across six continents and multiple industries, including consumer goods and services, real estate and investments. A dynamic orator who seamlessly weaves tangible business lessons with fascinating personal anecdotes, Greg Norman speaks to the resilience, tenacity and passion needed to truly excel in life. In his keynote. "Attacking Life: All I Know About Winning in Golf and Business," Norman shares lessons learned from the worlds of business and sports, touching on themes of strategic leadership, disruption, innovation, smart marketing, and bouncing back from defeat. As the Harvard Business School Association of Boston said after a recent event: “With his trademark charm and eloquence, Greg shared the secrets behind his myriad achievements. Illustrating the principles at the core of his success, he offered concrete advice ... Practical, engaging, and incisive, the lessons Greg Norman shared demonstrated how anyone, at any stage of his or her career, can be a champion.”Watch Greg Norman's interview on Forbes Sports Money>>
Greg Norman makes headlines for his interview ahead of President Trump and Malcolm Turnbull’s visit
Legendary golfer and business leader GREG NORMAN was sought-out by ABC Australia for an in-depth interview about his relationship with U.S. President Donald Trump, and how he came to introduce him to Prime Minister Malcolm Turnbull. Norman has been friends with the President for years, thanks to their time golfing together, and since the election has worked to help introduce the President to leaders from his home country of Australia. In the nearly 8 minute interview-- which quickly made headlines in other outlets, including The Guardian-- Norman emphasizes the benefits of positive U.S.-Australia relations, and shares insights into both Trump’s and Turnbull’s leadership styles and relationship. The interview is also chock-full of engaging and unique anecdotes, including which U.S. President that Norman’s played with has the best golf game!
Greg Norman reveals the keys to success at the Harvard Club
Golf’s “Great White Shark” GREG NORMAN riveted an audience of over 200 at the Harvard Club in a candid and engaging fireside chat on his secrets to business success. Showing the same level of tenacity and pursuit of perfection both on and off the golf course, Norman has built a multi-national corporation, the Greg Norman Company, where he serves as both Chairman and CEO. Norman shared insights into both personal and professional success in the informative 90-minute conversation, and then participated in an energetic Q&A. As the Harvard Club shared: “With his trademark charm and eloquence, Greg shared the secrets behind his myriad achievements. Illustrating the principles at the core of his success, he offered concrete advice ... Practical, engaging, and incisive, the lessons Greg Norman shared demonstrated how anyone, at any stage of his or her career, can be a champion.”
Greg Norman’s latest innovation makes headlines in Forbes
One of the most successful athlete-turned-businessmen in the world, GREG NORMAN’s latest innovation, “Shark Experience,” is making headlines in major outlets including Forbes, The Today Show, Sports Illustrated, and more. A way to bring connectivity and customized content to golf carts, Shark Experience features high tech features such as GPS, HD touch screens, Bluetooth, music, and video, and embodies Norman’s cutting-edge vision in the worlds of business and tech. At the helm of the Greg Norman Company, Norman has partnered with major companies from Verizon and Dow Chemical to Macy’s and Sandal’s Resorts, becoming an innovative success story across all facets of business. He brings his unique range of experience, and motto to “Attack Life” both personally and professionally, to audiences worldwide, consistently delivering inspiration and actionable business advice.
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships, and he holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks, the second-longest reign in history. As one of the most prolific players in the game’s history, his career culminated in 2001 when he was inducted into the World Golf Hall of Fame with a higher percentage of votes than any other inductee in history.
Greg Norman now transcends the game of golf, with over a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. Across all facets of business, the Greg Norman brand consistently delivers the quality that his name is synonymous with and continues to inspire people to attack life.