You, Inc. The Art of Selling Yourself
Christine was the top salesperson in the multi-billion dollar retail services industry for eight years, and in 1994 signed the largest contract in the history of her industry with Proctor & Gamble, doubling the size of her company overnight. Yet Christine believes that it's not the product, service or cause that people buy from you or your company: It's YOU. And selling yourself is an art.
Selling Intangibles: Four Keys to Successful Service
Whether you are selling an actual product or a true service, it all comes down to you and the service you provide your clients. We experience a product or service based on how we feel about the person providing that service. What are the four keys to marketing and selling services? Price and what is yours saying about the quality of service? Brand, and what are you doing to promote yours? Packaging and can you afford not to take a complete visual inventory of yourself, your company, and your marketing materials? And relationships: how do you create extraordinary client relationships? Christine Clifford explores these with colorful, humorous real-life examples and years of expertise.
Let’s Close a Deal! Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
Our entire lives revolve around selling, regardless of our job descriptions. The question is not: “Am I a salesperson?” The question is: “How can I be more effective?”
Christine articulates the intuitive process that identifies how and why a deal will appeal, and demonstrates in step-by-step detail how to present information so persuasively that it increases the likelihood of getting a “yes.” Christine explores everything from understanding where your client is coming from to packaging, customizing, marketing, connecting, partnering, pitching, and perk-o-lating your deals. Create Niche Notoriety™ and establish Loyals for Life™. Learn to close deals with major organizations or individuals who can propel your business to the next level.
Her experience taught her how to market and sell products, services and herself. Now, Christine Clifford shares that message with others. Christine Clifford definitely cracked "the glass ceiling". By 40, she was Senior Executive Vice President for The SPAR Group, an international merchandising and information services firm in New York.
As the top salesperson in the multi-billion dollar retail services industry for over eight years, Christine’s accounts included Kmart, Toys 'R' Us, Walmart, AT&T, Mattel Toys, and Revlon. Taking her company from a million dollar per year loss to over $54 million in sales, Christine signed the largest contract in the industry’s history with Procter & Gamble, doubling the size of her company overnight.
Diagnosed with breast cancer in 1994, Christine wrote eight award-winning, humorous portrayals of her story in books entitled Not Now…I'm Having A No Hair Day!, Our Family Has Cancer, Too!, Inspiring Breakthrough Secrets to Live Your Dreams, Cancer Has Its Privileges: Stories of Hope & Laughter, and Your Guardian Angel’s Gift. Her two newest books are Laugh ‘Til It Heals: Notes from the World’s Funniest Cancer Mailbox and The Clue Phone’s Ringing… It’s for You! Healing Humor for Women Divorcing.
YOU, Inc. The Art of Selling Yourself was released March, 2007 by Warner Books and was named a “Notable Book of 2007” by the American Booksellers Association. Christine is also feataured in the book Masters of Sales. Her newest book, Let’s CLOSE a DEAL! Turn Contacts Into Paying Customers for Your Company, Product, Service or Cause, was released by Wiley & Sons April 1, 2013.
The year Christine faced a life-changing experience, she began her own company. Today The Cancer Club® is the world's largest producer of humorous and helpful products for people with cancer. Christine's philosophies and strategies for becoming your industry's leader are proven theories that have propelled her and the companies she's worked with to the top of their fields. Ideas, action, results...
Christine is a contributing author to Chicken Soup for the Survivor's Soul; Chicken Soup for the Golfer's Soul; Chicken Soup for the Writer's Soul; and is featured in the books The Courage to Laugh; The Triumph of the Human Spirit: Real Cancer Survivors, Real Battles, Real Victories; Gifts from the Train Station: Healing Yourself by Helping Others; and Masters of Sales.
Featured in over 3,000 media hits including The New York Times, The Wall Street Journal, Better Homes & Gardens, MORE magazine, American Health, Golf Digest, as well as The Singapore Women's Weekly and the Hindu in India, she appeared on CNN Live in 1998 as "one of the world's leading authorities on the use of therapeutic humor".
Host of The Christine Clifford Celebrity Golf Tournament, a benefit for breast cancer research, Christine's inaugural event raised over $100,000, making it the most successful first-year event in the history of the American Cancer Society. Her total contribution has been over $1,000,000. Christine received the Council of Excellence Award for income development from the American Cancer Society. In July, 2002, Christine was awarded The Order of the Delta Gamma Rose from the Sorority to confer special honor upon alumnae members who have made distinguished contributions to the nation or to the world through their individual efforts and talents and whose achievements have been given national recognition. It is the highest honor one can receive from the Sorority.
July, 2002 Christine received her "CSP" (Certified Speaking Professional) designation from the National Speakers Association. The letters "CSP" following a speaker's name indicate a speaking professional with proven experience who brings a proven track record of experience and expertise. Less than 7% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation.
Christine is a member of the National Speakers Association, the National Speakers Association-Minnesota Chapter, and the American Association for Applied and Therapeutic Humor. She is listed in International Who's Who of Professionals, International Who's Who of Entrepreneurs, and International Who's Who of Authors and Writers. She is also listed in Contemporary Authors and 2,000 Notable American Women. She serves on the Board of Advisors for Minnesota Collegiate DECA.
In 2009, Christine helped launch a new multi-level-marketing company, LifeVantage. She is also CEO/President of Divorcing Divas, LLC.
She has two grown sons Tim and Brooks, and is grandmother to Siberian Husky Skylar. She lives in Minneapolis, Minnesota.