Nudges as Policy Tool
Nudges for Business and for Government
Regulation in the Obama Administration
Simpler: The Future of Business
Cass Sunstein has long been a central figure in behavioral economics, influencing businesses all over the world by identifying more effective strategies. For nearly four years, the bestselling author, serving as President Obama’s “Regulatory Czar,” also helped to oversee a revolution in better government. Drawing on decades of research in the fields of behavioral science and economics, he guided the administration toward simplifying regulations with his innovative methods of “nudging” corporate behavior. Sunstein can show businesses how to apply the lessons of his experiences with behavioral economics, the private sector, and government for revolutionary results.
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations.
Mr. Sunstein is author of many articles and books, including Republic.com (2001), Risk and Reason (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), Worst-Case Scenarios (2001), Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler, 2008), Simpler: The Future of Government (2013) and most recently Why Nudge? (2014) and Conspiracy Theories and Other Dangerous Ideas (2014). He is now working on group decisionmaking and various projects on the idea of liberty.