Capricia Marshall

EXCLUSIVE
  • Chief of Protocol of the United States (2009-2013)
  • White House Social Secretary (1997-2001)
  • Special Assistant to then-First Lady Hillary Clinton (1993-1997)
  • Ambassador-in-Residence, Atlantic Council

As Chief of Protocol of the United States, bearing the rank of Ambassador, from 2009 until 2013, Capricia Penavic Marshall was the United States’ lead representative in setting the stage for diplomacy at the highest levels.

She has consistently been recognized as one of the leading female power players in Washington. She was most recently featured in Elle magazine's feature "Setting the Agenda: How 43 Women are Changing the World for Women in 2015," as well as its  list of "10 Most Powerful Women in DC." She has also been featured in Washington Life magazine's "Power 100" and Capitol File magazine's "6 D.C. Power Women on Challenges, Opportunities and Success." 

 
  

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Rave Reviews About Capricia Marshall
When I sat in the back of the room of 800 people and overheard attendees saying how incredible it was to listen to Ambassador Capricia Marshall, I was convinced that I made the right decision in recommending her as the keynote speaker at the Destination Marketing Annual Luncheon. I have recommended Ambassador Marshall as a speaker to numerous groups and can say that I get effusive thanks from organizer’s post event. Her compelling, relevant, current and universal stories from behind the scenes of history offer a unique view that only a Chief of Protocol of the United States and a Social Secretary to the President can offer. I am not surprised at the level of her personal popularity and respect from leaders from every aspect of government and diplomacy as well as business and popular culture. She has also been one of the most popular speakers that I have ever had at BizBash’s Event Innovation Forum which targets event organizers for corporations, associations and trade shows. Her polished presentation and sophisticated delivery has been universally praised by everyone that attended our events earning her our highest ratings.

A Sample of the Groups That Have Hosted Capricia Marshall
  • BizBash Media
The Power of Protocol - Get Sharable Link
The Power of Protocol
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Capricia Marshall - How Hospitality Sets the Table for Diplomacy
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Capricia Marshall - "Only Child Left Behind" - Clinton Foundation
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Explore Capricia Marshall's Talks
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The Art of Diplomacy

As President Obama’s Chief of Protocol, Ms. Marshall was the invaluable link between the administration and foreign diplomats—bridging cultural norms, languages and people from all over the world. She was a “balance of grace, efficiency, and effectiveness” while simultaneousl ...

As President Obama’s Chief of Protocol, Ms. Marshall was the invaluable link between the administration and foreign diplomats—bridging cultural norms, languages and people from all over the world. She was a “balance of grace, efficiency, and effectiveness” while simultaneously “very tough, fearless, and fierce in her commitment to her job” (Cheryl Mills, former Chief of Staff to Hillary Clinton). Her greatest accomplishment, according to The Daily Beast, was a seemingly impossible balancing act: making “Congress, administration types and American businesspeople more available to foreign diplomats, and to level the playing field for small nations who rarely get to compete with superpowers like Israel, France and England for access and face time.”

Few are better positioned to offer valuable lessons on the art of diplomacy, leadership and communication. This is a must-hear speech from Ms. Marshall, who will discuss the importance of adapting to unexpected circumstances, strategies for effective communication, and how to build and strengthen critical relationships.

Inspiring Women in Leadership Roles

Capricia Marshall has consistently been recognized as one of the most powerful women in Washington. In this speech, she will reflect on her long history of working in the capitol—over two decades—and discuss her journey in becoming one of Washington’s power players. An invaluable a ...

Capricia Marshall has consistently been recognized as one of the most powerful women in Washington. In this speech, she will reflect on her long history of working in the capitol—over two decades—and discuss her journey in becoming one of Washington’s power players. An invaluable asset to two presidents–Clinton and Obama– Ms. Marshall draws from her breadth of experience in political and personal life, to speak on what helped make her an influential leader, and how every woman can make her mark in any role.

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<p><strong>Capricia Marshall honored for her lifelong commitment to public service</strong></p>

Capricia Marshall honored for her lifelong commitment to public service

Capricia Marshall was recently inducted into the BizBash Hall of Fame as an “event industry game-changer” thanks to her revolutionary and impactful work in Washington D.C. In front of over 200 guests, Marshall shared anecdotes about her most memorable and enlightening experiences, and received praise for her visionary leadership. As a former U.S. Chief of Protocol (2009-13), White House Social Secretary (1997-2001) and Special Assistant to then-First Lady Hillary Clinton (1993-97), Marshall has devoted her life to public service, working to transform and create new methods of global engagement to build international goodwill. Her long list of accomplishments continues to grow as she formally joins this distinguished group of industry professionals.

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Biography

As Chief of Protocol of the United States, bearing the rank of Ambassador, from 2009 until 2013, Capricia Penavic Marshall was the United States’ lead representative in setting the stage for diplomacy at the highest levels.

In her post, Ms. Marshall worked to leverage U.S. relationships with foreign governments. She reinvented modern protocol by building relationships between industry leaders in the U.S and economies worldwide, and created strategies to transform global engagement.

Charged with forging and managing relationships with countries around the world, Ms. Marshall’s hand was the first extended of welcome on behalf of the President and Secretary of State. She oversaw the details of diplomacy during six State and Official Visits, countless Working Visits, and the G20, Nuclear Security, APEC, G8, NATO and Sunnylands Summits. From the arrival to departure of presidents, prime ministers, ruling monarchs, and other foreign dignitaries to the United States, she worked with counterparts from nearly 200 countries ensuring the treatment and care of foreign delegations supported the policy objectives of the Obama Administration

Moving beyond traditional methods of engagement, Ms. Marshall used her background as a first generation American of Mexican and Croatian descent to foster international goodwill and cultivate relationships. With a focus on the nexus of economies, culture and foreign policy, she launched a new division in the protocol office, Diplomatic Partnerships Division. Through programming under this section she introduced the foreign Diplomatic Corps to business, government and community leaders across America, creating sustained, mutually beneficial partnerships. Ms. Marshall also created the Diplomatic Culinary Partnership to elevate the role of culinary engagement in America’s formal and public diplomacy efforts, and established the Patrons of Diplomacy, a successful initiative that raised $20.1 million to create the first permanent endowment to preserve and protect the Diplomatic Reception Rooms at the Department of State.

During her tenure as Chief of Protocol, Ms. Marshall worked tirelessly to set a new global protocol standard. As host of the first-ever Global Chiefs of Protocol Conference, she led a conversation among nearly 100 of her counterparts on 21st century diplomacy – fostering critical dialogue and envisioning the way forward.

From 1993 to 1997, Ms. Marshall served as Special Assistant to the First Lady of the United States. In 1997, Ms. Marshall was appointed Deputy Assistant to the President and White House Social Secretary.

Capricia Penavic Marshall holds a Bachelor’s Degree in Political Science from Purdue University and a Juris Doctor from Case Western Reserve University School of Law. In 2013, Ms. Marshall was awarded the Order of the Cross of Isabel La Católica from Spanish Ambassador, Ramón Gil-Casares and The Secretary’s Distinguished Service Award by Secretary Hillary Clinton. She is married to Dr. Robert James Marshall, a cardiologist, and they have one son.