Bonin Bough

  • Former Chief Media & eCommerce Officer, Mondelēz International
  • Former Senior Global Director of Digital and Social Media, PepsiCo
  • Host of LeBron James’ and CNBC’s "Cleveland Hustles"
  • Bestselling Author, Txt Me: Your Phone Has Changed Your Life

One of Fast Company's “Most Creative People” and Fortune's “40 Under 40,” Bonin Bough is one of the most groundbreaking and influential marketing minds of our generation. Bonin is the maverick behind campaigns that have successfully grown some of the globe’s largest brands, such as Mondelez, Kraft, and PepsiCo. Even if you don’t know Bonin’s name, you know his campaigns. He printed a  3-D Oreo live at the SXSW conference to promote Mondelez’s approach to Innovation and its brand. His campaign for Stride Gum went viral when a sky diver jumped 25,000 feet with no parachute.  His approach is not just for the Fortune 100. He’s a creative disruptor, who believes the future of innovation lies in bringing big brand thinking to businesses of all sizes. He’s putting that into practice in his partnership with LeBron James on the new hit TV show, Cleveland Hustleswhere he helps local entrepreneurs realize their dreams while helping to revitalize their communities.    

According to Fast Company, “crowds swarm him after his presentations” at such events as TED Global, Think with Google, World Business Forum, SXSW, Social Media Week,  Internet Week, Mashable Connect, Ad Age Digital Conference, Foursquare: The Quadrangle Conference, Mobile World Conference, TechCrunch Disrupt Forum, Aspen Ideas Festival, Financial Times Digital Media Conference, Ad:tech, and many more.

In his bestselling book, Txt Me: Your Phone Has Changed Your Life, Bonin breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think.

 
  

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Rave Reviews About Bonin Bough
Bonin Bough is one of the most important change agents in marketing; his knowledge of mobile marketing is second to none. One of America's most energetic mobile believers and a true friend, Bonin brings his unique sermon on mobile from the pulpit to the page.

A Sample of the Groups That Have Hosted Bonin Bough
  • Mandalay Entertainment
  • Facebook
  • Teradata Connect 2016
  • Internet Week New York
  • Rutberg Wireless Influencers
  • Milken Institute London Summit
  • South by Southwest (SXSW)
Bonin Bough, Hackonomy, at Online Marketing Rockstars 16 - Get Sharable Link
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Hackonomy

The term hacker gets a bad reputation, or is used to describe people who are good with computers in the software/tech space. But, we’re starting to apply this approach to other industries and facets of life, what I call a hackonomy. Hackonomy is the idea that the best way to create value is to break ...

The term hacker gets a bad reputation, or is used to describe people who are good with computers in the software/tech space. But, we’re starting to apply this approach to other industries and facets of life, what I call a hackonomy. Hackonomy is the idea that the best way to create value is to break from tradition, process or “the usual” way, which creates shifts in business and culture – and media strategy. Watch a video of this presentation >>

Digital Fitness

Society is rapidly becoming 100% digital. New technologies have transformed the way people work, learn, communicate, and share. Yet large organizations have often failed to pace with this transformation, and now lag far behind the rest of society in their digital thinking and capabilities. For busin ...

Society is rapidly becoming 100% digital. New technologies have transformed the way people work, learn, communicate, and share. Yet large organizations have often failed to pace with this transformation, and now lag far behind the rest of society in their digital thinking and capabilities. For businesses to survive, let alone succeed, they must quickly and continuously adapt to the ever-changing digital environment. The key is Digital Fitness – embracing the attitudes, adopting the tools, and allocating the resources necessary for organizations to thrive in a dynamic digital world. In his presentation, Bonin will explain the elements of Digital Fitness, and how to drive its principles throughout an organization. For organizations, the stakes could not be higher: embrace Digital Fitness, or go the way of the dinosaur. Watch a video of this presentation >>

Forget Unicorns: Breeding Dragons in a Mobile World

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? This presentation explores how exactly one could hatch, raise, and ride dragons within establishe ...

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? This presentation explores how exactly one could hatch, raise, and ride dragons within established organisations. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons. Watch a video of this presentation >>

Talent is the New Black

In Talent is the New Black, Bonin Bough shares how individuals can excel in today’s new talent economy—where the individual is king and creative thinking and entrepreneurial spirits rule—and outperform the competition. Bough pushes audience members to think and act like change agents, and shares why ...

In Talent is the New Black, Bonin Bough shares how individuals can excel in today’s new talent economywhere the individual is king and creative thinking and entrepreneurial spirits ruleand outperform the competition. Bough pushes audience members to think and act like change agents, and shares why it’s critical for large companies to engage, teach, immerse and nurture individual talent to compete in this fast-paced world... Watch a video of this presentation >>

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<p>Bonin Bough Unlocks the Key to Professional and Personal Growth with Brand U</p>

Bonin Bough Unlocks the Key to Professional and Personal Growth with Brand U

In a high impact presentation, bestelling author and host of LeBron James’ Cleveland Hustles BONIN BOUGH shares how individuals can level up their game like never before to a rapt audience at Brand U Events. Bough candidly tells the audience that after speaking at and observing dozens of high-profile industry conferences, he discovered the message that was missing: “What I would love to see is something that actually helps to change peoples’ lives, something that actually helps to transform people’s careers,” Bough says. We can sit and we can listen to people talk about the great work they’ve done, and the industry, and there’s a lot of value in that, but I think very rarely do we take the time to think about our own careers, what our own personal journey needs to look like…” Bough does just this in his compelling “Talent is the New Black” presentation and reveals what’s behind true peak performance. Tracing innovation from the industrial revolution up until today’s social media revolution, Bough demonstrates how individuals have been able to train to set the bar ever-higher, revealing how the next generation of leaders can reach even new heights and highlighting how honing individual talent is the key to success. With his signature energy and sense of humor, Bough reveals to his audience how THEY can become the talented change agents they see at the helm of the world’s most innovative businesses. Bough draws on his extensive experience as a marketing guru and guide for aspiring entrepreneurs to shed light on how people can perform at their peak both personally and professionally. He asks the audience the simple question: “Are you thinking about you as a brand?” His talk leaves audience members with the tools they need to compete in a fast-paced world and out-perform the competition.

Watch Bonin Bough’s Talent is the New Black >>
<p>Bonin Bough is the host of LeBron James' and CNBC's <em>Cleveland Hustles</em></p>

Bonin Bough is the host of LeBron James' and CNBC's Cleveland Hustles

As an entrepreneur revitalizing one of the world's largest consumer brand companies, BONIN BOUGH is the host of the reality show with a purpose: To give aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland.  

Watch Bonin Bough and Cleveland Hustles >>
<p>Bonin Bough Knows What it Takes to Be an Entrepreneur in Any Market</p>

Bonin Bough Knows What it Takes to Be an Entrepreneur in Any Market

Time for some business myth-busting. Bonin Bough takes a common misconception— that to make it as a small business or startup you need to be in a major market like LA or New York— and turns it on its head. As the host of Cleveland Hustles and the marketing/social media guru behind some of the most buzzed-about advertising campaigns, Bonin has come across his fair share of entrepreneurs and start up ideas and has consistently found that innovation is everywhere. From the streets of Cleveland to the storefronts of Newark, great ideas can succeed in any market if the right development strategies are in place. His recent interview with Anthony Frasier reveals what entrepreneurs need to succeed—invaluable tips that Bonin further delves into in a January article for Medium. With a YouTube channel chock-full of advice—from anticipating the future of customer service to data to strategies behind mobile transformation—Bonin’s insider insights and electric energy make him one of the most sought after speakers on innovation.  

Watch more of Bonin Bough’s interviews here >>
<p>Why did Bonin Bough set up a 3D Oreo printer at SXSW?</p>

Why did Bonin Bough set up a 3D Oreo printer at SXSW?

SXSW is the innovator's annual mecca, and increasingly large companies like Mondelez International are participating to show their intrapreneurial drive.  Mondelez' Bonin Bough gave attendees the ability to create customized Oreos on 3D printers, a show-stopping attraction which Bough insists was more than a stunt.  It was showcasing how on-demand manufacturing changes the relationship between customer and brand.  The consumer is in charge of dynamic product design.  Bonin says," "We also do a lot of startup experimentation. We always want to understand what the potential impact of a lot of these technologies can be on our business. So test-and-learn is huge. It’s actually about learn-and-lead. Once you see something that’s conceptually looking good, how do you lean in on that really hard and bring that to life at scale so that it has a chance to impact the business?"

See Bonin Bough's 3D Oreo printing machine in Fast Company >>
<p><span>Bonin Bough on MSNBC: Are you cultivating </span><em><strong>intra</strong></em><span>preneurials?</span></p>

Bonin Bough on MSNBC: Are you cultivating intrapreneurials?

Bonin Bough is host of CNBC's "Cleveland Hustles" and the former chief media and e-commerce officer at Mondelez International.  Even at large companies, there are many entrepreneurial-minded people who can help the biggest and oldest brands innovate and pivot.  Bough thinks larger companies should seek to praise "intrapreneurs," or employees with a sense of ownership and tenacity to take on big projects within the organization.

Watch Bonin talk about entrepreneurs and intrapreneurs >>
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Biography

Bonin Bough is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6.

Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest 2013, he used 3D printing technology build to create customized Oreo cookies in real time.

Bonin is currently host and mentor on Cleveland Hustles, produced by LeBron James. Formerly he was the Chief Media and eCommerce Officer at Mondelēz International (formerly Kraft Foods). In his role, he oversaw all of Mondelēz' global media including TV, print, digital, OOH and eCommerce. Bonin has over 10 years of experience in the media space, ranging from strategic planning and project execution to leading and building global practices.


Prior to joining Mondelēz / Kraft, he was Senior Global Director of Digital and Social Media at PepsiCo. His focus was on developing digital strategy that crosses paid, earned, owned and shared media. 

Previously, Bonin was the EVP and Director for IPG & Weber Shandwick's global interactive, social and emerging media practice, leading a 100 plus-person global team. During his time at WS he grew the practice from 60 to 100 people including the roll-out of EU and Asia. He led strategic programming for the agency's top clients including Federation of Colombian Coffee Growers, Electrolux, MasterCard, Ambien, MAC Aids Fund, Honeywell, and most recently Best Buy.

Prior to WS, Bonin was a founding member and SVP at Ruder Finn Interactive (RFI), running the interactive marketing strategy unit for 8 yrs. During which time he led strategy for clients/projects such as Société Générale, Johnson & Johnson Nursing and Caregiver Campaigns, Kellogg's, iUniverse, International Center of Photography, Hunter Douglas, Schering-Plough, Affymetrix, Ready.gov, Novartis, Elidel, Gleevec, Femara, Zometa, Pfizer, Berringer, Perdue & over 70 more engagement projects and campaigns. Bonin also developed ePR, the industry's early social media methodology.

In addition, Bonin was a professor at NYU's Center for Publishing Graduate Studies from 2000 - 2005. Over the years, his work has won numerous awards including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts & SxSW – Viewers' Choice for www.MrPicassoHead.com.