The New Economy: What's It All About?
The sharing economy, collaborative economy, digital economy, on-demand economy, access economy... these terms are in the media daily and yet what do they mean for companies, individuals, governments, and the future? A renowned expert on emerging digital technologies and the new economy in all its forms, Rinne unpacks the headlines and hype, decoding crucial terminology, highlighting new forms of disruptive innovation, and identifying underlying trends to help leaders across industries forge a successful path forward. Touching on major shifts from centralized institutions to decentralized networks, to business models based on access rather than ownership, and on how to build trust in new ways, Rinne serves as a hands-on guide to the new economy, helping organizations translate uncertain change into economic opportunity.
The Future of Work: Preparing for What Lies Ahead
Almost every aspect of the way we work is changing as the world shifts from lifetime employment to freelance work arrangements, and as new technologies portend to displace jobs at an unprecedented rate. Today, in the U.S. alone, 34% of the workforce is already freelance, a number that is expected to rise to 50% by 2030. Drivers and retail clerks, two of the largest professions worldwide, are among the most at-risk for technological disruption as driverless cars and self-serve tablets become the norm. Tackling the complexity of the future of work in terms of its impact on companies, workers, and policy makers, Rinne reveals the trends behind the stats, helping stakeholders across industries prepare for the evolving nature of work. Breaking down complex shifts and interweaving powerful experiences with hard-hitting facts, Rinne shares how we can maximize the benefits of the future of work and ensure that new technologies augment rather than replace human potential, ultimately providing a playbook so that organizations and individuals can become predictive and proactive rather than reactive and stay two steps ahead of the competition.
Finding Your Path: New Perspectives on Global Citizenship
As “globalization” becomes an increasingly divisive topic worldwide, Rinne emphasizes why we need the voices of global citizens now more than ever. Highlighting the difference between globalization and global citizenship, Rinne inspires the next generation to become citizens of the world who are thoughtful about complex issues such as cultural diversity, migration, poverty and more. Drawing on her motto, “global access, global perspective,” and extensive personal and professional experiences travelling to over 95 countries and working on six continents (to date), Rinne empowers young leaders to carve a professional path with purpose and meaning, revealing emerging trends in the worlds of business and travel that make it easier—and more accessible—to be a global citizen than ever before.
April Rinne reveals insights on the future of work at WTTC Global Summit
Addressing some 1,000 international industry and government leaders as a keynote at the World Travel & Tourism Council (WTTC) Global Summit in Bangkok, April Rinne shed light on the future of work and what lies ahead in the new economy. A global authority on the Gig Economy and the Head of the World Economic Forum’s Sharing Economy Working Group, April Rinne provided top-level attendees with key takeaways on what economic trends-- such as the proliferation of freelance workers, self-employment, and direct-to-consumer business models-- mean for the future of work and their impact across industries. A trusted expert at the vanguard of technological advances, disruptive innovation, and the “new” marketplace, Rinne reveals transformative shifts that are underway before they are headline news, providing invaluable insights for any organization.Watch April Rinne at the WTTC Summit’s “Meet the Experts” panel >>
Sharing Economy Expert April Rinne is 'Fantastic'
There is not an industry that the sharing economy doesn't touch. Traditional businesses and regulation are being sideswiped by newer competition based on sharing platforms, i.e., Uber and Airbnb. APRIL RINNE wins high praise from hosts interested in a macro-level keynote, as well as from hosts interested in particular applications to their industry. ITB Berlin described her keynote speech as "fantastic" and "as it should be."Watch April discuss bold decision making in the shared economy >>
April speaks about recent news items illustrating the sharing economy
Future of Mobility: McKinsey has launched a Future of Mobility initiative which overlaps very well with the WEF Global Futures Council agenda. Everything from shared-use mobility (carsharing, ridesharing, etc.) to autonomous vehicles, and a series of scenarios (from dystopia to utopia). Full report here.
Future of Work:
A new report, Freelancing in America (commissioned by the Freelancers Union and Upwork), highlights the growth of freelance and independent workers. In short: 35% of the US labor force is already freelance, and the number keeps growing. The report also gives a helpful breakdown of terms. Read more >>>
The Missing Political Debate Over the Digital Economy (Harvard Business Review) analyzes how the new digital economy - which includes sharing, collaborative, on-demand and freelance economy terminology - affects economic growth, labor markets, social inequalities and overall competitiveness... and the very real risks we run by not having more focused political discussions about these implications. We are both missing some huge opportunities and courting some potential disasters.
The Aspen Institute published a new report, Data on the Sharing & On-Demand Economy: What We Know & Don't Know.
McKinsey published a new report, Independent Work: Choice, Necessity & the Gig Economy.
Airbnb recently published a first-of-its-kind report: Airbnb's Work to Fight Discrimination and Build Inclusion. As the sharing economy has grown, we have seen cases of implicit bias and thorny issues around what is/not appropriate to expect or demand of hosts. This includes everything from how to treat un/married couples traveling in Afghanistan to sexual orientation in Uganda. Basically think about a massive culture clash: how best to respond? Here is a NYTimes article on it and a blogpost by Airbnb's founders.
Etsy published groundbreaking policy recommendations that relate to the gig economy / freelance economy / on-demand economy / rise of independent workers overall. Here is their blogpost and the full report Economic Security for the Gig Economy: A Social Safety Net That Works For Everyone Who Works.
Facebook announced its new Marketplace, which represents the company's first direct foray into the sharing / collaborative economy (beyond "sharing" our lives on social media of course). It claims to be a "friendlier Craigslist" and is focused on neighborhood exchanges and relationships. Here is a CNN article about it.
Juno is a new ridesharing platform that enables drivers to be owners. This is a more equitable model than Uber or Lyft and, arguably, more sustainable over the long term. Here is a NYTimes article on the company and what it represents. This is a very exciting space and brings much-needed balance to today's debates -- and hopefully business model reform as well.
April Rinne Decodes the Sharing Economy for Audience of CEOs and Execs
In a recent keynote to CEOs and top level management of insurance companies, academics, lawyers and consumer representatives in Montreal, sharing economy expert April Rinne unpacked the implications behind a rapidly evolving global marketplace, and both the challenges and opportunities that exist for legal service providers. Rinne’s detailed, insightful message at the International Association of Legal Protection (RIAD) Conference became the source of an article; a testament to the utility of her information-packed sessions. With revenues from the five key sharing economy sectors expected to climb to $107.3 billion by 2025 (up from $5 billion today), Rinne’s expertise will surely continue to be a hot commodity.Read the full article on Rinne’s heralded presentation >>
April Rinne is a co-producer of a documentary film to be aired nationally by PBS in early 2017
Future of Work (working title) is a documentary being made this year by a stellar team of documentary filmmakers based in LA, in collaboration with PBS. It will thoughtfully and objectively explore issues related to the rise of self-employment, independent work and related policy implications. The goals of the documentary are to raise awareness, educate a range of stakeholders, and catalyze deeper, informed conversations about the future of freelance, self-employment and on-demand platforms. It is in production, with a target release date of early 2017.
Key themes that are also discussed include economic resilience, empowerment, and new technologies, as well as the risks and unknowns that come alongside these shifts. Does the future mean greater choice and flexibility to earn income, or is it a "race to the bottom?" Does your answer depend on where you live and the skills you have? If so, then what about the future of education and entrepreneurship?
April's HWA Chat offers golden nuggets of insight about the sharing economy
Whether you are intrigued by the success of sharing companies like Uber, airbnb, Lyft, Task rabbit and the like, or you are a die hard believer that the sharing economy is in fact the new normal and wave of the future, April has an innovative and well-rounded perspective about the future of the sharing economy.Check out our HWA Chat with April >>
Read the Latest Post from Sharing Economy Expert April Rinne
April Rinne is a sharing economy expert, advising companies, local and national governments, entrepreneurs, think tanks, investors and development banks, using for-profit and non-profit models. She currently leads the World Economic Forum/Young Global Leaders Sharing Economy Working Group and serves on the urbanization advisory group.Read her insightful posts...
4 Steps to Improve Our Cities
The policy challenges for the sharing economy have deep and complicated roots, but they are also eminently solvable. In her work with sharing economy companies, policy-makers and governments worldwide, Sharing Economy Expert APRIL RINNE has had the opportunity to see first-hand how forward-thinking leaders can embrace this new space thoughtfully, responsibly and creatively. In her role advising cities of all sizes across developing, growth and developed markets, she has identified 4 stepping stones to successful policy reform.Read more...
Unprecedented Power of the Sharing Economy
The sharing economy is not a silver bullet for the world’s problems, but if we can address the unknowns, it has unprecedented power to take us towards a more caring, collective and sustainable future. Check out this fantastic post by Sharing Economy Expert and World Economic Forum Young Global Leader April Rinne.Read more...
China's Sharing Economy is Exploding with Growth & April Rinne is a Key Voice in the Conversation
Sharing Economy Expert APRIL RINNE has a great track record advising companies, cities and governments worldwide on creating impact with the sharing economy, and it is a topic that is becoming a priority on many national agendas. From the UK to Canada, South Korea and of course the United States, leaders are realizing the importance and impact of new sharing and on-demand business models. Recently, the Chinese government announced that the sharing economy is now a "national priority" and part of China's 5-year plan. According to this Entrepreneur article, “the sharing economy was already worth about $299 billion (1.956 trillion yuan) in 2015 and it’s expected to grow at an annual rate of 40 percent over the next five years." Other articles around China’s sharing economy include: China’s Internet Giants Throw Weight Behind Sharing Economy After Endorsement by Beijing;'Sharing Economy' Seen as Next Big Force by NPC (National People’s Congress) Deputy; and China's Sharing Economy Worth 1.95 Trillion Yuan (298 Billion US Dollars). April offers incredibly illuminating insights about the sharing economy and how it will affect the future of governments, businesses and lives. Consider bringing her to your next event to help your audience better understand and embrace the power of the sharing economy.
April Rinne is a thought leader and advisor in the sharing economy. She builds strategy, guides conversations and tackles the key questions with a wide range of stakeholders, from companies to governments, policy makers, investors, associations, educational institutions and non-profits. Her goal is to help others discover how the sharing economy can create a more efficient, sustainable and happy future—and figure out what to do when faced with uncertainty, or when everyone's goals can’t be met.
April’s work in the sharing economy has both breadth and depth. She has advised Fortune 500 companies on business model innovation, local and national governments on policy reform, and investors on portfolio strategy and execution. She also tackles broader issues related to technological innovation, such as effects on the workplace, quality of life, travel and emerging markets.
An inveterate globetrotter, April has visited 90 countries and counting (most recent: all three Baltics). Her work has taken her to almost every corner of the world. After college and a Fulbright fellowship, she spent four years traveling independently—with a backpack, shoestring budget and the goal of seeing how the rest of the world lived. These experiences continue to influence and inspire her today. It also means she is equally comfortable with CEOs of major corporations and entrepreneurial youth in urban slums.
Prior to the sharing economy, April had a successful career in global development, social enterprise and innovation. She was an early voice in microfinance, where she led a range of investments as well as policy reform worldwide, and advised a range of organizations from Kiva to Grameen and the Bill and Melinda Gates Foundation. She has a very successful track record in building markets that work better and for more people.
In 2011 the World Economic Forum elected April as a Young Global Leader, where she leads the Sharing Economy Working Group and serves on the Urbanization Advisory Board. She also serves on the Advisory Boards for Seoul Sharing City in South Korea, Amsterdam Sharing City, the National League of Cities (US) and the Urban Sustainability Directors Network. She is also a director of the World Wide Web Foundation and a member of the Relationship Economy eXpedition (REX). Her writing has appeared in Wired, The Guardian, The Washington Post, Stanford Social Innovation Review, the World Economic Forum, The Huffington Post and numerous other publications.
April holds a J.D. from Harvard Law School, an M.A. in International Finance and Business Relations from The Fletcher School at Tufts University, and a B.A. summa cum laude in International Studies from Emory University. She was a Fulbright Scholar at the European University Institute and a Visiting Scholar at University College, Oxford University. She speaks Italian molto bene, Spanish bastante bien, French un petit peu, and enough Dutch and Kiswahili to survive.
Finally, April enjoys taking an upside-down perspective on the world. This often opens up new ideas, linkages and opportunities. But it also means: don’t have a handstand contest with her—you’ll lose.