What Do Boomers Really Want?
Nearly 80 million so-called “baby boomers” were born between 1946 and 1964. Every 8 seconds someone in this country turns 50 years old. More than one million Americans are expected to be 100 or older by 2050. Even better, boomers are expected to exercise $3 trillion in “spending muscle” over the next few years as more of them enter their prime-time earning years, 45 to 54. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country’s assets. Best of all, this aggressive, independent, rock-and-roll generation is hardly ready to turn “senior.” Every life stage offers new marketing opportunities, needs and motivations. Not only are the boomers where the money is, research shows they’re prepared to spend it. For most people, the years between 50 and 59 represent a decade of change. Kids grow up and leave home, more money is available for travel and luxury goods, houses are traded in for condos and retirement sites beckon. Spending habits change accordingly. This presentation teaches you how to capture this lucrative segment of our population and gives sound advice as to how corporations and individuals can not only attractbut retain 50+ consumers.
Caring for the Caregiver
There are over 44 million caregivers in the United States—almost 100 million people in the U.S. have one or more chronic condition and over the next twenty-five years this number is expected to increase to 134 million Americans. Nearly one in four U.S. households is involved in caring for a relative or friend aged 50 or older. Many caregivers are caught between the needs of their young families and the daunting task of caring for their elderly relatives. Watching a loved one grow old is filled with emotional upheaval, and when you compound that with other stresses—rush-hour traffic, deadlines, sick children, dirty laundry—caregivers are often left holding the bag. They feel a pressure to be all things to all people, often ending up as the martyr and giving themselves the short end of the stick. This witty presentation offers solutions by answering the seven key questions that a caregiver must face:
Is Your Product, Service or Message Boomer and Mature-Friendly?
It is critical that your company be “boomer and mature-friendly” so that the 50+ population will be interested and drawn to purchase the products or services you are offering. The term “mature-friendly” describes a product, service or message that contains all of the components necessary to make it easier for a boomer or mature adult to utilize, understand and operate.
The Aging of Public Policy in the 21st Century
The emerging “Graying of America” will heavily impact the condition of our current government systems of finance, health, long-term care and support. Sixty percent of persons who live to age 65 will need long-term care at some point in their lives. Long-term care is the sum of health, finances, social, housing, transportation, and other supportive services needed by those with physical, mental, or cognitive limitations that compromise independent living. This presentation examines current facts about the size, distribution, and general characteristics of the older adult population. The presentation also gives the audience an up to date look at the latest public policy decisions encompassing subjects such as an aging workforce, Social Security, Medicare and Medicaid—all of which will have a significant link to our aging population and its impact on impending legislation and the future of “age based” public policy.
How an Aging Workforce Creates New Opportunities and Challenges for Companies
By 2010, the number of 35-44 year olds, those normally expected to move into senior management ranks, will actually decline by 10 percent. Yet by 2010, the number of United States workers 45-54 will grow by 21 percent and the number of 55-64 year-olds will expand by 52 percent. The rapidly aging global workforce—caused mainly by the number of retirement-eligible employees continuing to work; is both a challenge and a major opportunity for corporations. Faced with “business-busting” demographic shifts and skills shortages, some organizations have decided the smart move is to recruit and retain workers over 50. This new “older workforce” will make it necessary for companies to rethink their approach on everything from recruitment and training to benefits and innovative job responsibilities. Some 64 million baby boomers (over 40 percent of the U.S. labor force) are eligible to retire in large numbers by the end of this decade. Forward thinking industries are recruiting, retraining, and developing flexible work-time arrangements and/or phased retirement plans for these valuable workers. This presentation clarifies how organizations can stay competitive by dealing with the future challenges of an aging workforce and managing significant knowledge loss.
Are You Ready for the 30 Bonus Years™?
At the turn of the 19th century the average life span was 47 – now we are expected to live (on average) to 80 years and beyond! So what do those 30 Bonus Years look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?”
During this presentation Dr. Abramson focuses on longevity and highlights her proprietary research revealing many of the cutting edge trends the 50+ can expect will transform their lives over the next decade. Regardless of your age, the 30 Bonus Years™ speech will help you as you prepare to live life to the fullest!
The Business of Aging
Baby boomers are the fastest-growing consumer market and our rapidly aging society offers many new opportunities in the business sector. Baby boomers earn more than $2 trillion in annual income, have annual discretionary spending of $750 billion, represent 50% of all discretionary spending power and have 2.5 times the per capita discretionary spending power of average younger households. There is a tremendous need for new products and services to be created which will cater toward this segment of our population. It is also critical that current offerings be properly adapted to fit the needs and wants of this burgeoning segment of our population. This presentation explores the many aspects of the dynamic relationship between the “Graying of America” and the opportunities to start new businesses and/or adjust current offerings to support the vast demands of boomer consumers. This presentation provides the audience with tremendous insight and ideas about what specific industries, products and services will resonate with this burgeoning market over the next several decades.
Hot Buttons for Reaching Upscale Mature Adults?
Every eight seconds someone in the United States turns 50. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country’s assets. These statistics make the 50+ population a very lucrative and growing niche. This presentation discusses the expectations, demands and spending patterns of mature adults and their purchasing and consumption habits with respect to products and services. The presentation takes a close look at the buying patterns and preferred market place of both the upscale baby boomer (50-64) and the upscale mature adult (65+). The seminar also discusses “Trigger Hot Buttons” for baby boomers and mature adults, unique marketing and sales strategies and proper messaging for this niche market.
Dr. Alexis also speaks on:
Alexis Abramson, Ph.D. is the leading industry expert and ‘trendspotter’ for those over 50. She is an inspiring speaker, blogger, corporate consultant, successful author, and award-winning entrepreneur and journalist. Her commitment to baby boomers and mature adults has been featured in many national publications, including TIME, Forbes, The Wall Street Journal, Entrepreneur and People.
Dr. Abramson is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert gerontologist for NBC’s The Today Show, CNN, CBS, RLTV, MSNBC and numerous other media outlets. Dr. Alexis is a featured blogger on many top tier websites including YAHOO!, HuffingtonPost, Sharecare and Caregiving.com. She is highly-sought after as a keynote speaker at industry conferences, bringing awareness of baby boomer and mature adult issues to corporations, consumers, government agencies, and non-profit groups.
As a proven industry consultant, Abramson is often retained to help companies make products and services accessible and user-friendly for baby boomers and mature adults. In addition, she instructs employees on how to be more sensitive to the needs of this group. Dr. Abramson has worked closely with many major organizations, including AARP, Duracell, Arthritis Foundation, Sanofi-Aventis, Philips Electronics, BMO Private Bank, Siemens, American Automobile Association (AAA), Hearing Life, Century 21, Humana, Walmart and many more.
She is the author of four highly-acclaimed books: The Caregivers Survival Handbook, a guide to help caregivers balance the responsibilities of caring for others and for themselves; Home Safety for Seniors, a room-by-room reference and idea book for making independent senior and home-bound living easier; The 55+ Fact Book, a collection of must-know facts, statistics, and interesting information about the 55+ demographic; and The Medicare Resource Guide, a comprehensive collection of resources and documents necessary for individuals caring for aging friends or family members.
Her dedication to baby boomers and mature adults has won Dr. Abramson a number of professional accolades, including Working Woman magazine’s General Entrepreneurial Excellence Award, Atlanta Small Business’ Person of the Year Award, 40 Under 40 Award, American Society of Aging’s Outstanding Small Business Award, and many others. Dr. Abramson received her Doctorate in Gerontology from the prestigious University of Southern California’s Davis School of Gerontology.