Scott McKain

Creating Distinction

There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization – and the professionals who work with you – stand out from the plethora of competitors? McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Based on his book, Collapse of Distinction, named one of the “Top 10 Business Books” of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com’s list of business bestsellers, Scott reveals the Four Cornerstones of Distinction - and how to stand out and move up through the creation of the Ultimate Customer Experience!®

What Customers REALLY Want

Based upon Scott's #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Discover why it’s not enough to “exceed expectations”, and why the terms customer service and customer experience should never be considered synonyms.

ALL Business is Show Business

As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

Scott McKain is an internationally known expert who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®.

McKain is the author of three #1 Business Bestsellers on Amazon.com, including Collapse of Distinction named by Miami Herald and Huffington Post and many other news outlets as one of the “Top Ten Business Books.”

He has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets. McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC's Today show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the “best movies” ever made.