Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story
More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell To Win, Guber shows how to move beyond soulless Power Point slides, fact, and figures to create purposeful stories that can serve as powerful calls to action. After listening his speech, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives and entrepreneurs in the entertainment and communications industries. Films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist, The Witches of Eastwick, Missing and Flashdance, have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than fifty Academy Award nominations.
Guber led Sony Pictures as Chairman & CEO, Columbia Pictures as President, Polygram as Chairman & CEO and Casablanca Record & Filmworks as Co-Owner and Co-Chairman. While at Sony, the company achieved an industry-best domestic box office market share of 17%, and led all competitors with the highest four-year total of Academy Award nominations ever for a single company.
A noted author, Guber co-wrote the best seller, Shootout, published by Penguin Putnam, which was released in hardcover and paperback. In December 2007, Guber wrote the cover article for the Harvard Business Review titled, “The Four Truths of the Storyteller.” He also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber's third book, , will be published by Crown March 1, 2011. The core message of his Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story forthcoming business book is that a purposeful story, well told, can move people to shared goals and greater success.
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