Power Shifts: Getting Used to the New Normal
Audiences learn about the power shifts that are transforming business and why we are only at the beginning. When you look around at today's business world, what new ground rules do you see? How is the power in the marketplace shifting, and what do these shifts mean to your business? Just as importantly, how can you not simply respond, but take advantage of them?
Why Big Ideas Happen in Small Companies
Virtualization of project teams and a shift to innovation through collaboration are changing the ground rules for how companies, big and small, are learning to adapt to a world where business transformation has become the norm. Few executives have the global reach of experience in so many major industries as John Sculley, who explores these themes drawing from his own experience as a public company CEO, as a marketing innovator, high technology visionary, global financial services leader, and successful private equity investor.
Customers-in-Control vs. Producers-in-Control
Enabling customers to not just expect, but demand the best products, best services, customized, at the lowest price and ASAP.
Commoditization of Almost Everything
Not only is this a reality, but it is a power shift that some companies, such as Dell and Wal-Mart, are using to their competitive advantage.
Linkage of China and U.S. Economies
China must find jobs for 125 million farmers migrating to its cities - work coming from the U.S. is critical in achieving this. At the same time, China's export and currency policies are actually enabling, not hurting, the US' ability to cut taxes, carry debt and keep interest rates and inflation low.
The Reinvention of Work
The shift from internal hierarchical structures to project-centric virtual models is creating whole new sets of metrics for success around such things as productivity, customers, and enterprise value. Hear one of the world's top business leaders as he describes what's shifting, why, and the inescapable link to a new normal.
Game Changing Innovations
From his experience as a big brand marketer and high technology venture capitalist, John Sculley talks about "game changing" innovations that are transforming our global economy and successfully disrupting old business models (telecommunications, brand building, online business productivity, and digital life style).
John Sculley has been a highly recognized business Innovator for the past 30 years. He is best known for spotting future market and product opportunities and transforming companies to seize the advantage. These include: launching first successful plastic beverage packaging; Pepsi Challenge; launching FritoLay international; launching the first Macintosh; launching the first desktop publishing system; launching “What's your number” adjustable mattresses; and launching the online discount travel service HotWire. Today his companies include the designing of the 3rd screen for the home video device; a multi-billion dollar unlimited minutes prepaid phone company; a global interoperable online identity authentication network for global banks; and an off-balance sheet financing service for growth equity buy-outs.
Leading the Future
Mr. Sculley focuses on growth equity investments and mentoring CEOs in transformative companies. Mr. Sculley is Managing Partner, SCF Growth Equity (London) and Senior Advisor & Venture Partner, Rho Capital Partners. Mr. Sculley is a founding board member of public companies MetroPCS (NYSE PCS) and InPhonic (Nasdaq INPC ) and Transforma ( TRX ). He also serves on private company boards of technology companies Digital Domain, OpenPeak, IdenTrust, and Radiospire.