Jim Cathcart

The Acorn Principle

Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self-motivated. Based on nine years of psychological research into personal effectiveness. A fascinating exploration of what makes us who we are, and how to use it.

Intelligent Motivation for a Challenging World

Knowledge and Skill will not win the day, but Confident Action can change your world. Learn how to increase your drive, strengthen your discipline, and sustain the action that is needed to succeed. Intelligent Motivation (tm) is determining what is important, identifying what action is needed, and doing what is necessary to generate and sustain that action until your desired outcome is achieved. It is Conscious, Objective, Intentional & Relentless Action on Vision, Focus, Standards, Meaning, Agreements, Measures & Rewards. In this program, Jim will teach you how to inspire vision, take focused action, create firm standards, make your work more meaningful, develop clear agreements, accurate measures, and appealing rewards.

Rethinking Ourselves For a New Era

"If you can't lead yourself, please don't lead others." The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly Rethink: our markets, our systems, our relationships, our strategies and ourselves. This presentation combines stories, visuals, research and audience interaction to dramatically improve the way we think and act.

The Eight Competencies of Sales Excellence

We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style, and how to connect with the underlying elements in buying psychology that most people never heard of.

The Grandma Factor

When you find meaning in what you do, you bring value to what you do. Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This presentation focuses on the ways systems, strategies, standards and relationships impact service. Jim teaches building your clientele through "Up-Serving".

Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. Jim’s thirty plus years of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are. This breakthrough work achieved best-seller status online as well as through traditional hardbound book channels. In fact, it was the nation’s number two best selling e-book in the year 2000, second only to Stephen King.