Jen Drexler is an authority on what women—Baby Boomers, Gen Xers, suburban moms or high-powered executives—are doing, thinking and buying. For one thing, she has been professionally studying women as consumers since 1997. For another, she understands what motivates women and makes them tick, because she lives and breathes their lives—24/7. Jen reads what women are reading (from fine literature to tabloids) and watches what women are watching (even if it is a questionable makeover show). Consequently, Jen is able to give straightforward and actionable recommendations for clients from consumer packaged goods to healthcare.
Marketing with Women
Ms. Drexler reveals actionable ways and fresh insights to build business with women in a fun and irreverent style. Sharing candid consumer videos from her extensive research, she dissects the Half Truths and Whole Truths of women's buying behavior and shares advice on building more effective brands, communications and relationships with the powerhouse female consumer.
Since Just Ask A Woman’s beginnings in 1999, Jen has interviewed women around the country on behalf of clients like Johnson & Johnson, GlaxoSmithKline, Toys R Us, Best Buy and Maybelline. She is a straight shooter who isn’t afraid to ask challenging, provocative questions about intimate subjects. Her interviewing style is informal, disarming and strategic all at once—an approach that encourages women to open up about such sensitive, potentially quite emotional topics as weight, parenting and personal finance. In her role as Co-Director of Brand Insights, Jen leads ideation workshops, hosts Just Ask an Expert Salons and contributes to content development. Jen’s background includes future forecasting and consumer trend identification. She was previously the TalentBank Director for Faith Popcorn’s BrainReserve, a trend-forecasting consultancy. At BrainReserve, she was dubbed an “expert on experts” and also contributed to Popcorn’s EVEolution—The Eight Truths of Marketing to Women (Hyperion, June 2000). While at Just Ask A Woman, such media outlets as The San Francisco Chronicle, Advertising Age, National Public Radio and KFMB TV in San Diego have interviewed her.
Ms. Drexler is trained in journalism and began her career in public relations with Ketchum Communications in the biotechnology industry and at Nike Communication specializing in luxury, lifestyle brands.
