The New (Old) Connectivity: What it Means for Business
The way we connect can dramatically affect creativity, innovation, and teamwork. Dr. Fowler’s research shows that social networks have a powerful effect on a wide range of human behaviors, and he provides an understanding of real, everyday, face-to-face networks to help you harness the power of social networks online. Dr. Fowler shares the results from a recent massive-scale experiment conducted with Facebook that changed the real-world behavior of 340,000 people and offers 3 keys to how this research translates to business settings with real consequences for ROI.
The Power of Big Data
As a business or organization, you routinely collect data, but do you know the most powerful ways to leverage this information to reach your goals? Recent work shows that online interactions can be used to predict face-to-face relationships. In other words, these digital footprints allow us to identify the people we want to connect with whether as friends, customers, or supporters. In this talk, Dr. Fowler describes research that shows 4 ways we can use indicators in big data settings to improve our power to predict and shape behavior toward a desired outcome.
The Power of Social Networks
It is customary to think about fashions in things like clothes or music as spreading in a social network. But all kinds of things, many of them quite unexpected, flow through social networks, and this process obeys certain rules. Dr. Fowler reveals the dynamics of social networks and presents compelling evidence for our profound influence on one another's tastes, health, wealth, happiness, beliefs, even weight, as he explains how social networks shape our lives. Based on his bestselling book Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, he describes the results of groundbreaking research that unlocks a revolutionary new understanding of the sway that we have over one another through our connections. He outlines the fundamental rules governing the formation and operation of social networks and describes the myriad ways that they help to shape who we are and what we do.
Genopolitics: The New Science of Human Nature
In this talk, Dr. Fowler describes recent advances in our understanding of the role of biology in political behavior. As it turns out, genetic, hormonal, neural, and even basic physiological differences can explain a lot of the differences between liberals and conservatives and between those who vote and those who don't. He explains how this work is dramatically changing the way we interpret the political world and the role our evolution may have played in modern political life.
The Power of Social Networks
Science magazine has dubbed James Fowler and Nicholas Christakis, the co-authors of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, the "dynamic duo." Connected is the winner of a "Books for a Better Life Award" and has been translated into nearly twenty languages. It was named an Editor's Choice by the New York Times Book Review, and was featured in Wired, Oprah's Reading Guide, Business Week's Best Books of the Year, GOOD's 15 Books You Must Read, and featured as a cover story in the New York Times Magazine.
In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm - that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives. These startling revelations of how much we truly influence one another are revealed in the studies of Drs. Fowler and Christakis, which have repeatedly made front-page news nationwide.
Breakthrough Business Ideas
Harvard PhD and professor at the University of California, San Diego, Dr. James Fowler's research interests and expertise include social networks, behavioral economics, evolutionary game theory, political participation, the evolution of cooperation, and the genetic basis of political behavior. A new kind of political scientist, Dr. Fowler melds the social with the biological, pushing the boundaries of his field to discover, for example, that smoking, obesity, and happiness spread within social networks, and that genes affect voting behavior.
Dr. Fowler has been named a Fellow of the John Simon Guggenheim Foundation, one of Foreign Policy's Top 100 Global Thinkers, TechCrunch's Most Innovative People in Democracy, and Most Original Thinker of the year by The McLaughlin Group.
Dr. Fowler's research on genopolitics with Chris Dawes has been featured in New York Times Magazine's Year in Ideas. His work on overconfidence with Dom Johnson has been featured in Discover Magazine's Year in Science. And his research on social networks with Nicholas Christakis has been featured twice in Time's Year in Medicine, and in Harvard Business Review's Breakthrough Business Ideas. He was also recently given the “Emerging Scholar Award” by the American Political Science Association, and he has actively promoted the study of social networks in political science, notably by helping to found the Political Networks organization.