Deemed “the hottest advisor on the corporate virtue circuit”, by FORTUNE Magazine, Dov Seidman is the founder, chairman and chief executive officer of LRN, a company that helps businesses develop ethical corporate cultures and inspire principled performance. His insights into the complexities of human behavior have been a source of inspiration and innovation for corporate boards, business leaders, government officials and employees around the world, including Allstate, Dow, eBay, Johnson & Johnson, Kraft, Pfizer, Procter & Gamble and Viacom. Audiences describe Dov Seidman’s presentations as life-changing. Seidman's unique ability to connect with people at an emotional as well as intellectual level has helped attendees see their lives, purposes, and potential with greater clarity.
RECENT EVENT HIGHLIGHTS: Dov spoke to more than 3,500 Senior Business Leaders in Brazil as part of HSM’s Expomanagement, the Largest Business Management Event in Brazil that attracts more than 20K people each year for the past 10 years running. He addressed the idea of progress, and as his team reported, "It was remarkable to see 3.5K people raise their hands in agreement that we cannot make progress without a foundation of trust."

HOW: Why HOW We Do Anything Means Everything
Seidman maintains that in today’s connected, transparent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. Further, he shows that the sum of a company’s hows – how it communicates, how it works, how it treats others, how it makes decisions, how it interacts in the marketplace, and how consistently it acts – is the source of lasting competitive advantage.
Inspirational Leadership in Difficult Times
"When you are focused on the long-term view — a mission and purpose of greater significance — you both avoid potential problems and enjoy an advantage." With daily news of soaring gas prices and the credit crunch, business leaders have seen signs of recession. So how does a leader provide the steady course? The answer comes not by bracing for the downturn, but by embracing the new 21st century world.
From Success to Significance
"To thrive today, individuals and organizations need to operate more in the language of 'should' and less in the language of 'could.' " In the era of inspirational leadership, competitive advantage is being derived not only from pragmatic values such as quality, but also from humanistic, social, and environmental values such as integrity, transparency, sustainability, and trust. The source of 21st-century leadership — and the inspiration that fuels it — has shifted from success to significance, as viewed through the prism of "should."
Outgreening and Sustainable Competitive Advantage
Since outbehaving is the source of sustainable competitive differentiation in the 21st century, one of the most powerful ways of outbehaving the competition is outgreening it. By framing outgreening as behaviors, leaders can help cultivate the collaboration throughout their ranks that is necessary to become more sustainable.

Inspiring, Dynamic Speaker
For employees at every level of an organization, Dov Seidman’s messages encourage fresh thinking, smarter risk taking, better collaboration and greater ownership of one’s behavior – all of which build the kind of culture that leads to success. His thinking has been applied by business leaders in the boardrooms of the world’s largest companies to employees in the lunch rooms and shop room floors in almost every country and every corner of the globe. Seidman is frequently invited to speak at leading industry events, and to senior corporate managers and boards of directors. Recent presentations include The Clinton Global Initiative Annual Meeting, The World Economic Forum, The World Business Forum, 92nd Street Y, The National Press Club and The Aspen Ideas Festival. He has also been the keynote speaker at University of California Los Angeles’s annual commencement, and has received an honorary doctorate from Hebrew Union College.
In 2011, Seidman was named to the World Economic Forum’s Global AgendaCouncil on Values in Decision-making, and his company is a member of the World Economic Forum’s Community of Global Growth Companies. He was also named one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America in 2010 and 2011.
Visionary Business Leader
Long before Enron, Dov Seidman and the company he founded, LRN, www.LRN.com, have been helping people around the world do the right thing … and in doing so, find fulfillment and enjoy sustainable success. This advisor to leading multinational organizations, expert on corporate governance and recognized thought leader has shown thousands of executives how to unleash the power of values and principles-based behavior for lasting advantage. Today, LRN is the trusted partner – providing executive insights, management tools and workforce education – to leading businesses worldwide, including Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M.
Seidman’s views on business behavior, success and corporate culture have been quoted in hundreds of media, including an in-depth profile in Fortune Magazine and in The New York Times, The Wall Street Journal, Forbes, The Financial Times, Harvard Business Review, Charlie Rose and ABC’s Good Morning America. Each month, Dov shares his views on human behavior as the ultimate source of competitive advantage in a monthly column for Forbes.
HOW: Why HOW We Do Anything Means Everything
Seidman maintains that in today’s connected and transparent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. That's the inspiration behind his award-winning book, HOW: Why HOW We Do Anything Means Everything. Now updated and expanded, HOW includes a new foreword from President Bill Clinton and a new preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Since 2007, HOW has been published in the U.S., U.K., Germany, China, Korea, Brazil, France, India and will soon be published in Israel.
The HOW philosophy is prominently featured as one of the nine rules for companies to embrace in Thomas L. Friedman’s seminal book, The World is Flat. In Friedman’s Hot, Flat and Crowded, Seidman explains how to lead a green revolution by adopting the HOW philosophy to outbehave and outgreen the competition. Friedman’s latest work, That Used to Be Us, suggests the sustainability and success of our institutions, countries and world lies in HOW.