Desiree Rogers, Chief Executive Officer of Johnson Publishing Company, LLC has earned a reputation as one of America’s most successful businesswomen. With a Harvard Business School degree and stellar business experience, Rogers has redefined every leadership position that she has held while playing a major philanthropic role in the communities in which she has lived.
Connecting to the Customer
Whether a newly formed or an established brand, it is paramount that companies continually connect with their customers. As a business leader with a background in a variety of fields, Desiree Rogers uses real life examples on how she has led companies in this initiative to connect with customers and improve overall customer relations.
First African American White House Social Secretary
In 2008, President Obama named Rogers the first African American Social Secretary. As Social Secretary her mandate was to help “people visualize what the Obama presidency is about, the values Americans voted for---inclusion, transparency and the embracement of all people. She was recruited to reposition the Obama’s nontraditional vision of the White House to the “People’s House.” Her office produced 350 events in her 14-month tenure and turned the White House into a showcase for American art and culture.
A Bold Visionary
A bold visionary, Rogers has the ability to develop creative solutions for mature organizations facing changing industry dynamics or consumer tastes. Spearheading the development of a social networking strategy for Allstate and creating innovative concepts for events at the White House, Rogers continued to redefine operational approaches. Thomas Wilson, Chairman and CEO of the Allstate Corporation recruited Rogers and in a few short months, she had “started to extend her influence and drive change inside the company from her position on the executive committee.”
Rogers is widely credited for her ability to identify and motivate talent to challenge existing assumptions using brand discipline and superior communication skills to create new pathways for success.
She has served on several corporate and non-for-profit boards most recently serving on Equity Residential, the largest publicly traded REIT, Blue Cross Blue Shield, and as the Vice Chairman of the Lincoln Park Zoo. She currently serves on the board of Pinnacle Entertainment as well as several non-for profit boards including DonorsChoose, Keep A Child Alive, Museum of Science and Industry, Northwestern Memorial Foundation and World Business Chicago.