Denise Shull is an American thought leader, motivational speaker, and author in investing, trading and market psychology. She is noted for her expertise in the application of research findings from neuroeconomics, emotional and behavioral finance. She is best known for her unconventional ideas about the value of emotions in the realm of investing and financial markets.

The New Psychology of Risk
This speech connects neuroscience, contextual thinking and uncertainty with the social “theory of the mind” to the financial markets and investing.

Denise Shull is a quickly emerging thought leader in the psychology and neuroscience of markets, investing and trading. She continues to pioneer the profound role of emotion in risk decision making and rivets audiences with her unconventional but persuasive arguments for a whole new model for decision making.
Recently profiled by Bloomberg Markets Magazine, Shull is CEO of The Re?Think Group, a consultancy dedicated to optimizing risk management paradigms through the inclusion of effective qualitative analytics. The Re?Think Group is also the parent company of Trader Psyches Inc., which she founded in 2003. The companies count hedge funds, international banks and professional traders among their clients.
Shull has appeared on CNBC, ABC World News Tonight, The Discovery Channel, Cavuto and PBS’ Nightly Business Report. She is a regular panelist at The Battle of the Quants series and she has written for the CME Group Magazine, Thompson Reuter’s Hedgeworld, AllAboutAlpha.com, and Greenfaucet.com. She is also known for her thought?provoking blog, Psychological Capital.