Chuck Martin is a New York Times business bestselling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column.Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.
Martin’s new book, Mobile Influence: The New Power of the Consumer, illustrates the impact mobile is going to have and the future of the market. The Mobile Shopping Life Cycle involves six stages, each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. Some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated.
Martin defines what he calls the Mobile Shopping Life Cycle. There are six specific moments where marketers have the opportunity to influence the mobile consumers’ choices, behaviors and purchase decisions. These are times, locations and mindsets when businesses can interact with m-powered customers to impact purchases. Martin calls attention to the unlimited boundaries of the untethered consumer that is arising. They can interact wherever they are whenever they want. The risk of businesses not adapting to the mobile trend is significant.
The Mobile Commerce Revolution and Mobile Payments
There are more than 7 billion mobile phones worldwide, far exceeding the number of toothbrushes or toilets. With more than a billion of those being smartphones, a new consumer is emerging, totally armed with all information at their fingertips. In this customized, fast-paced and high-energy presentation, #1 best-selling author Chuck Martin clearly lays out the mobile landscape providing a clear direction and path for businesses of all types. The use of NFC (near field communication) allows consumers to wave or tap their phones at or near a terminal to execute payments. Mobile payments provide consumers with the opportunity to eliminate the need to carry cash or credit cards.
Leading companies understand the magnitude of the mobile revolution and are investing heavily to stay ahead of the game. Martin demonstrates how mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well known brands leading the charge in mobile inside their respective companies.
Social media is all the buzz in business today and the convergence of social networking and mobile devices is a very natural progression, leading to social networking on steroids. Mobile applications have been created for social media platforms and for marketers the opportunity (and challenge) is to know when and how to participate or add value their customers within these venues. Martin delves into the topic of location-based services that can create opportunities for brands and marketers to insert themselves at the moment and on location to reach out to untethered consumers who seek immediate knowledge and service.
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Identifying Corporate Business Strategies
Sharing the stage with President Clinton, Rudy Giuliani, Dr. Phil, and Lance Armstrong, Chuck Martin advises audiences and companies on how to best cope with today’s business challenges. CEO of international market research powerhouse, NFI, Martin overseas a global idea exchange and research engine with a network base of more than 2,000 senior executives from more than 1,000 companies in over 50 countries, including: AT&T, GE, American Express, Deloitte & Touche, Microsoft, and IBM. Martin will show your audience a fresh, bottom-line strategy designed for what really works in today's business world.
A Seasoned Professional
Chuck Martin is a New York Times business bestselling author, researcher, speaker, and business strategist. As the former Director of the Center of Media Research at MediaPost Communications Inc., Martin
conducted and marketed original research for media, marketing and advertising professionals. Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.