Drawing on state-of-the-art work in behavioral psychology and economics, Cass Sunstein, as administrator of the powerful White House Office of Information and Regulatory Affairs (OIRA), quietly helped save the nation billions of dollars while preventing thousands of deaths and countless illnesses and accidents. All this was accomplished in part through the extraordinary power of nudges—low-cost, seemingly modest policies that preserve freedom of choice. He is co-author of the New York Times bestseller Nudge, named “Best Book of the Year” by the Economist and Financial Times. Straightforward, informative, and entertaining, Nudge is about choices—how we make them and how we can make better ones. His new book, Simpler: The Future of Government was released recently.
Simpler: The Future of Business
Cass Sunstein has long been a central figure in behavioral economics, influencing businesses all over the world by identifying more effective strategies. For nearly four years, the bestselling author, serving as President Obama’s “Regulatory Czar,” also helped to oversee a revolution in better government. Drawing on decades of research in the fields of behavioral science and economics, he guided the administration toward simplifying regulations with his innovative methods of “nudging” corporate behavior. Sunstein can show businesses how to apply the lessons of his experiences with behavioral economics, the private sector, and government for revolutionary results.
Nudges as Policy Tool
Nudges for Business and for Government
Regulation in the Obama Administration
He is the co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness, which argues that restrictive regulations are less effective at shaping behaviors than gentle, low-cost signals in people's environments. He is currently at the Harvard Law School as the Felix Frankfurter Professor of Law and director of the new Program on Behavioral Economics and Public Policy. He is one of the most frequently cited legal thinkers in America.
Mr. Sunstein is the former administrator for the Office of Information and Regulatory Affairs (OIRA), the White House agency that reviews regulations on everything from coal ash disposal to salmonella rules for eggs. Cass set himself apart by focusing on the real costs and benefits of new regulation instead of the usual political arguments. His emphasis on evidence-based regulation resulted in over $91 billion in savings for the government and a series of regulations that balance environmental and social concerns with business' need for flexibility